Sle Dcc08 Keynote Robert Bloomfield

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Robert Bloomfield's Keynote Address for SLEDcc08: Why Johnny Can't Rez

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Sle Dcc08 Keynote Robert Bloomfield

  1. 1. Why Johnny Can’t Rez SLEDcc 2008 Robert Bloomfield
  2. 2. The Three Questions <ul><li>How does this project help me accomplish my goals and the goals of our institution? </li></ul><ul><li>Why are virtual worlds the best way to accomplish those goals? </li></ul><ul><li>What are the costs and risks of your project, and how are you going to manage them? </li></ul>
  3. 3. Know Institutional Goals <ul><li>Curriculum </li></ul><ul><li>Community </li></ul><ul><li>Careers </li></ul>The Johnson School’s 3 C’s:
  4. 4. Signature Advantages <ul><li>Presence in Place </li></ul><ul><li>Constructive Cacophony </li></ul><ul><li>3. Creative Collaboration </li></ul>
  5. 5. Presence in Place <ul><li>Green & Global </li></ul>
  6. 6. Presence in Place <ul><li>Nonverbal Communication </li></ul>
  7. 7. Deep Touch COST IMPACT
  8. 8. Presence in Place <ul><li>Shared Experience </li></ul>
  9. 9. Presence in Place <ul><li>Meaning in Places </li></ul>
  10. 10. Constructive Cacophony Presence in Place Cornell’s Sage Hall Atrium
  11. 11. Constructive Cacophony Presence in Place Virtual Sage Hall Atrium
  12. 12. Presence in Place <ul><li>Serendipity </li></ul>Virtual Congress
  13. 13. Presence in Place <ul><li>Creating </li></ul><ul><li>History </li></ul>
  14. 14. Signature Advantages <ul><li>Presence in Place </li></ul><ul><li>Constructive Cacophony </li></ul><ul><li>Creative Collaboration </li></ul>
  15. 15. Constructive Cacophony Constructive Cacophony
  16. 16. Signature Advantages <ul><li>Presence in Place </li></ul><ul><li>Constructive Cacophony </li></ul><ul><li>Creative Collaboration </li></ul>
  17. 17. Creative Collaboration <ul><li>Architecture </li></ul>
  18. 18. Creative Collaboration <ul><li>Art </li></ul>
  19. 19. Creative Collaboration <ul><li>Narrative </li></ul>
  20. 20. Creative Collaboration <ul><li>Identity </li></ul>
  21. 21. Creative Collaboration <ul><li>Games </li></ul>
  22. 22. Signature Advantages <ul><li>Presence in Place </li></ul><ul><li>Constructive Cacophony </li></ul><ul><li>Creative Collaboration </li></ul>
  23. 23. Cost and Risk <ul><li>Incidence of Cost </li></ul>
  24. 24. <ul><li>Borne by: TRADITIONAL VIRTUAL </li></ul>Conference Costs Organizer Attendee Speaker
  25. 25. Cost and Risk <ul><li>Incidence of Cost </li></ul><ul><li>Up-front & Incremental Cost </li></ul>
  26. 26. Upfront & Incremental Cost <ul><li>ISTE: Designing Community in Second Life </li></ul>
  27. 27. Cost and Risk <ul><li>Incidence of Cost </li></ul><ul><li>Up-front & Incremental Cost </li></ul><ul><li>Risk </li></ul><ul><ul><li>Unreliability. </li></ul></ul><ul><ul><li>Inappropriate behavior. </li></ul></ul><ul><ul><li>Risk to reputation. </li></ul></ul>
  28. 28. Make Small Bets
  29. 29. Thank you!
  30. 30. Join us at metanomics.net! keep pace through rapid change with the educational leader in business and policy

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