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Is the latest movie a BOXOFFICE hit? A communication perspective
Take the latest movie you watched… Will it be a HIT or FLOP?
We give you the scale,  YOU decide!
Hit or Miss it is all about  3  unwritten rules measured by  3  simple tests
What are these rules and tests?
Audience Rule 1:  I engage when it is simple. When it is complex, I switch off
Test 1 :  ‘Back of the Ticket’ test
Can you capture the story in one sentence?
Let us apply the ’Back of the Ticket’ test to some box office hits :
Titanic   A romance between a poor man and a rich woman on a sinking ship.
Lagaan   Cricket match between Indian villagers and British oppressors
Dil Chahta Hai  The friendship of 3 people surviving the vagaries of life
Now can you try and apply the ‘Back of the Ticket’ test for movies that flopped badly? … not so easy was it?
Audience Rule 2:  I ‘feel’ - what I can relate to Only identifiable events  evoke my emotions
Test 2:  The TRRING test
How many events and emotions in the movie, ring a bell?
Lage Raho Munna Bhai , passed the TRRING test when it made  the common man identify with Gandhi.
Audience Rule 3:  I take,  but not receive I appreciate a movie for my own reasons, not for that of the creator.
Test 3:  ‘By/For’ test
Is the movie made " by  the creator" or made " for  the audience"?
Most art movies appreciated by critics are made " by  the creators"
Almost all movies that rock the box office are made " for  the audience"
So, what is  your  verdict on  the latest movie release?
Reel or real,  every  sharp communication …
… from Lincoln's Gettysburg address to Nehru's “At the stroke of the midnight hour" ...
...pass these 3 simple tests:  1. ‘Back of the ticket’ test 2. ‘TRRING’ Test 3. ‘By/For’ test
Your audience too, are unconsciously putting every communication through these 3 tests.
We help managers create ‘hit’  communication geared to the audience. Visit us at www.metamorph training .com to know more

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Art of Communication

  • 1. Is the latest movie a BOXOFFICE hit? A communication perspective
  • 2. Take the latest movie you watched… Will it be a HIT or FLOP?
  • 3. We give you the scale, YOU decide!
  • 4. Hit or Miss it is all about 3 unwritten rules measured by 3 simple tests
  • 5. What are these rules and tests?
  • 6. Audience Rule 1: I engage when it is simple. When it is complex, I switch off
  • 7. Test 1 : ‘Back of the Ticket’ test
  • 8. Can you capture the story in one sentence?
  • 9. Let us apply the ’Back of the Ticket’ test to some box office hits :
  • 10. Titanic A romance between a poor man and a rich woman on a sinking ship.
  • 11. Lagaan Cricket match between Indian villagers and British oppressors
  • 12. Dil Chahta Hai The friendship of 3 people surviving the vagaries of life
  • 13. Now can you try and apply the ‘Back of the Ticket’ test for movies that flopped badly? … not so easy was it?
  • 14. Audience Rule 2: I ‘feel’ - what I can relate to Only identifiable events evoke my emotions
  • 15. Test 2: The TRRING test
  • 16. How many events and emotions in the movie, ring a bell?
  • 17. Lage Raho Munna Bhai , passed the TRRING test when it made the common man identify with Gandhi.
  • 18. Audience Rule 3: I take, but not receive I appreciate a movie for my own reasons, not for that of the creator.
  • 19. Test 3: ‘By/For’ test
  • 20. Is the movie made " by the creator" or made " for the audience"?
  • 21. Most art movies appreciated by critics are made " by the creators"
  • 22. Almost all movies that rock the box office are made " for the audience"
  • 23. So, what is your verdict on the latest movie release?
  • 24. Reel or real, every sharp communication …
  • 25. … from Lincoln's Gettysburg address to Nehru's “At the stroke of the midnight hour" ...
  • 26. ...pass these 3 simple tests: 1. ‘Back of the ticket’ test 2. ‘TRRING’ Test 3. ‘By/For’ test
  • 27. Your audience too, are unconsciously putting every communication through these 3 tests.
  • 28. We help managers create ‘hit’ communication geared to the audience. Visit us at www.metamorph training .com to know more