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3 myths about presenting data


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Most presenters have many misconceptions when it comes to presenting data, especially to their senior management. This presentation busts 3 common myths and provides 3 recommendations for presenting data clearly and effectively.

Published in: Business, Technology

3 myths about presenting data

  1. 1. 3 Myths About Presenting Data to Senior Management<br /><br />
  2. 2. May be, you are uncomfortable presenting charts and figures to senior management<br />But…<br />
  3. 3. If you want your projects to survive the proposal stage… <br />
  4. 4. If you want to stay alive in the corporate jungle…<br />
  5. 5. If you want to move up the career ladder…<br />
  6. 6. You need to learn how to present your data the right way<br />
  7. 7. Let’s look at the 3 myths that destroy most data presentations…<br />
  8. 8. MYTH<br />You need to gradually build your numbers story to final climax<br />1<br />So, most presenters love to flaunt their extensive groundwork before coming to the actual point<br />
  9. 9. MYTH<br />Graphs should reflect the thoroughness of your research<br />Most presenters equate complexity of charts with believability of information<br />2<br />
  10. 10. MYTH<br />Numbers speak for themselves<br />So, most presenters leave it to the audience to draw their own conclusions from their charts and tables<br />Team performance this quarter<br />3<br />
  11. 11. Here is the reality…<br />
  12. 12. Your audience will NOT…<br />Process your data<br />Listen long enough<br />Draw the conclusions you want<br />
  13. 13. Your audience…<br />
  14. 14. …doesn’t have long attention span<br />Can you please email this? I’ve a meeting to attend<br />When will you come to the point<br />
  15. 15. … gets distracted by unexplained data<br />What is the figure for the month of May?<br />What does the red color represent<br />…and January?<br />
  16. 16. …prefers to tune off than to process<br />
  17. 17. So, here are our 3 recommendations to…<br />
  18. 18. Get them listening to you<br />…and give you what you want<br /><ul><li>Performance
  19. 19. Ideas
  20. 20. Proposals
  21. 21. Promotion
  22. 22. Budget
  23. 23. Approvals</li></li></ul><li>1<br />Start with the end objective and build your case<br />End Objective<br /><ul><li>Promotion
  24. 24. Budget
  25. 25. Approvals</li></li></ul><li>Here is how you move top down…<br />Past statistics<br />Proposed Action<br />Market performance<br />INEFFECTIVE WAY <br />A BETTER WAY<br />Support required<br />Projections<br />Quotes<br />SWOT Analysis<br />Reasons why action is meaningful<br />Review parameters<br />More statistics<br />Expectations<br />Summary<br />
  26. 26. When you state your wants upfront…<br /><ul><li>I need approval for my project
  27. 27. I need additional manpower
  28. 28. I need system support</li></li></ul><li>Your audience will follow your presentation to weigh the pros and cons of granting your request<br />
  29. 29. Your story will get you <br />RESULTS<br />
  30. 30. State the conclusionof your graphs in your slide titles <br />Q 2 Sales in 2 regions grew 28.5% over Q1 sales<br />Q 2 Sales<br />Text explaining sales and details of whatever happened over this quarter and why sales is in all different directions<br />INEFFECTIVE WAY<br />A BETTER WAY<br />More text explaining various other factors<br />2<br />
  31. 31. Your audience will make the inference you want<br />
  32. 32. 3<br />Use your slides to convey ideas. Details should go in a document handout<br />IDEAS<br />DETAILS<br />
  33. 33. You’ll spend time PERSUADING not explaining<br />
  34. 34. When you follow these 3 recommendations, you’ll win business and win over your senior management<br /><ul><li>Start with end objective
  35. 35. Write clear conclusions for graphs
  36. 36. Use slides to convey ideas.</li></li></ul><li>HAPPY PRESENTING!<br />Assess your presentation skills with FREE PDF evaluation forms from<br />