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Backlinks - Still Web's Currency for 2016

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Presentation introduces backlinks, what they are and why webmasters need them. Then good vs bad backlinks as well as what links will actually harm your website.
From there, we move onto 24 backlinking strategies that you can use today to gain valuable links back to your website.

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Backlinks - Still Web's Currency for 2016

  1. 1. Reese Richards| Senior Online Marketing Analyst| BACKLINKS STILL WEB’S CURRENCY FOR 2016
  2. 2. • A.K.A back links, links back, inbound links, incoming links, inlinks, inward links • Link from one web property to another • Popularity vote • MAJOR ranking factor • Link Structure WHAT ARE BACKLINKS?
  3. 3. THEE MOST IMPORTANT THING TO REMEMBER
  4. 4. • NOT ALL LINKS ARE GOOD! • # and Quality of Outbound / Inbound Links on Page • PR/DA/PA/CF/TF of Page • Site relevance • Referring Domains Site & Content Quality • Contextual Backlinks • Anchor Text • Do-Follow vs No-Follow GOOD VS BAD LINKS
  5. 5. • Paid Links • Link Farms • Backlink Pyramid • PBNs (Private Blog Networks) • Low Quality Directories • Over-Optimized Links • Any Link that is EASY TO ACQUIRE BAD LINKS
  6. 6. 1. Featured Content 2. Guest Posting 3. Website Review Sites 4. Industry Comparisons 5. MyBlogU 6. HARO 7. Competitors Links 8. Audio Sites 24 BACKLINK STRATEGIES FOR 2016 9. Donate 10. Blogger Review 11. Testimonials 12. Link Reclamation 13. Free Directories 14. Paid Directories 15. .EDU Resource Pages 16. Blog Aggregators 17. Scoop.it 18. Broken Link Building 19. Infographics 20. Social Platforms 21. Better Mouse Trap 22. Sponsor Events 23. Wikipedia 24. Ego Bait
  7. 7. • Sticky best content • Jetpack WP plugin 1. FEATURED CONTENT
  8. 8. • Twitter using search: “niche” + “guest post / author / article” OR “niche” + “write for us” • Email or contact us form - be careful w/ wording 2. GUEST POSTING
  9. 9. • http://www.criticue.com/ • http://www.conceptfeedback.com/ 3. WEBSITE REVIEW SITES
  10. 10. • Most useful industry tools • Top 10 companies • Top products compared 4. INDUSTRY COMPARISONS
  11. 11. • Collaboration • Free • Paid 5. MYBLOGU.COM
  12. 12. • Help a Reporter Out • Sign up, get alerts, respond (pitch) • Lots of possible media coverage • High quality links 6. HARO
  13. 13. • Majestic.com • Compare up to 5 • Find links you don’t have • Reach out 7. COMPETITOR’S LINKS
  14. 14. • use http://vocaroo.com/ to record • MP3 of videos • Upload to http://sutros.com/, http://yourlisten.com/ 8. AUDIO SHARING SITES
  15. 15. • search query: “donate to us” / “sponsors page” / allintitle:”sponsors” • $$ 9. DONATE TO CHARITY
  16. 16. • Find industry leading bloggers (AllTop.com) • Reach out to them with offer of product / service Hey (site owner name), I was searching for some useful link building strategies today when I came across (site name). I see that you have a lot of great content on your site about link building. I’m actually putting together a new ebook called “24 White Hat Link Building Strategies”. I’d love to get your feedback on it and, if you think it’ll provide value to your readers, you might want to mention it on your blog. Cheers, (your name) 10. BLOGGER REVIEWS
  17. 17. • List products / services used over the past month • Check for testimonial page • Reach out with your testimonial 11. GIVE TESTIMONIALS
  18. 18. • BuzzSumo.com • SocialMention.com • Check for unlinked mentions 12. LINK RECLAMATION
  19. 19. • Yellow Pages, Brownbook etc • Query business address • Submit unique description • Option to deep link • Add SM profiles 13. FREE DIRECTORIES
  20. 20. • $$ but very worthwhile • Some annual 14. PAID DIRECTORIES
  21. 21. • search strings: site:.edu “KW” / + “resources” / + inurl:links / +”other sites” • Alumni page • Find suitable page and reach out 15. EDU RESOURCE PAGES
  22. 22. • Search query: “blog directory” / “blog directories” / “submit blog” • Unique description for each 16. BLOG AGGREGATORS
  23. 23. • Find a related board and suggest URL (choose pre-existing boards) • No-Follow Link 17. SCOOP.IT
  24. 24. • Search for industry resource pages query: “keyword” + “links” / “resources” / “resource page” / “recommended sites” • Chrome extension Check My Links • Find broken links, match up content from your site, reach out to webmaster 18. BROKEN LINK BUILDING
  25. 25. • Research, gather data • Hire designer (upwork.com / fiverr.com) • Reach out to blog owners w/ personalized write-up • Share on SM 19. INFOGRAPHICS
  26. 26. • Create channel / page on popular SM platforms • Add content & links to About section • Most no-follow 20. SOCIAL MEDIA PLATFORMS
  27. 27. • Find most shareable industry content (buzzsumo.com) • Create better, more updated and complete piece • Reach out to ppl who linked to inferior mousetrap 21. BETTER MOUSE TRAP
  28. 28. • Search for industry events • Check site for sponsor opportunities 22. SPONSOR INDUSTRY EVENTS
  29. 29. • Search for industry articles • Find opportunity for non-biased link 23. WIKIPEDIA
  30. 30. • Create a top people list • Top influencers, top SM influencers, top bloggers, best blogs etc • Reach out & let them know 24. EGO BAIT CONTENT
  31. 31. 0 2 4 6 8 10 12 2016 Backlinking Strategies Efficacy Ease to Acquire
  32. 32. • Visit www.Metamend.com • Phone 250-381-6382 QUESTIONS?

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