Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

#TDC18 - SEKO - Become the cross-border hero

436 views

Published on

Let Justin and SEKO Omni-Channel Logistics take you through the changes that businesses need to make now to reap the rewards of the immediate future of Asia Pacific cross border opportunities, and the eCommerce logistics requirements to make it happen.

Get ahead of the curve into the largest growing market in the world, with commercially accessible options to take back to your executive team as 2018/2019 strategy items.

Learn more about MetaPack's The Delivery Conference 2018 (#TDC18) at the event website https://www.thedeliveryconference.com.

Published in: Retail
  • Be the first to comment

#TDC18 - SEKO - Become the cross-border hero

  1. 1. Leaders & Heroes THE DELIVERY CONFERENCE JUSTIN IRVINE Commercial Director Become the Cross Border Hero eCommerce and Customer Experience Stream
  2. 2. B E C O M E T H E C R O S S B O R D E R H E R O GLOBAL SOLUTI ON S L O C A L E X P E R T I S E J U S T I N I R V I N E C O M M E R C I A L D I R E C T O R S E K O O M N I - C H A N N E L L O G I S T I C S
  3. 3. I M P O R T A N T S T A T I S T I C S As I am sure the rest of you that are in business or own businesses know, keeping informed with market intelligences business is critical. We are bombarded and dazzled with statistics, but what you may not have is some important statistics on today… 5% OF SESSION ATTENDEE’S will walk in late to sessions and sheepishly hang out at the back of the room, WE KNOW WHO YOU ARE, WE ARE WATCHING. 1
  4. 4. I M P O R T A N T S T A T I S T I C S As I am sure the rest of you that are in business or own businesses know, keeping informed with market intelligences business critical. We are bombarded and dazzled with statistics, but what you may not have is some important statistics on today… 5% OF SESSION ATTENDEE’S will walk in late and sheepishly hang out at the back of the room, WE KNOW WHO YOU ARE, WE ARE WATCHING. 4% OF ATTENDEE’S will head nod during an afternoon of death by power point, 2% WILL actually fall asleep. 1 2
  5. 5. I M P O R T A N T S T A T I S T I C S As I am sure the rest of you that are in business or own businesses know, keeping informed with market intelligences business critical. We are bombarded and dazzled with statistics, but what you may not have is some important statistics on today… 5% OF SESSION ATTENDEE’S will walk in late and sheepishly hang out at the back of the room, WE KNOW WHO YOU ARE, WE ARE WATCHING. 70% OF CARRIERS will bail immediately to the pub during the break at lunchtime under the pretence it’s a customer meeting, its funny because its true. 4% OF ATTENDEE’S will head nod during an afternoon of death by power point, 2% WILL actually fall asleep. 1 3 2
  6. 6. I M P O R T A N T S T A T I S T I C S As I am sure the rest of you that are in business or own businesses know, keeping informed with market intelligences business critical. We are bombarded and dazzled with statistics, but what you may not have is some important statistics on today… 5% OF SESSION ATTENDEE’S will walk in late and sheepishly hang out at the back of the room, WE KNOW WHO YOU ARE, WE ARE WATCHING. 70% OF CARRIERS will bail immediately to the pub during the break at lunchtime under the pretence it’s a customer meeting, its funny because its true. 4% OF ATTENDEE’S will head nod during an afternoon of death by power point,2% WILL actually fall asleep. During drinks tonight 97% OF STATISTICS will be made up on the spot, of that, only 1.5% OF THOSE stats will be accurate. 1 3 4 2
  7. 7. I M P O R T A N T S T A T I S T I C S As I am sure the rest of you that are in business or own businesses know, keeping informed with market intelligences business critical. We are bombarded and dazzled with statistics, but what you may not have is some important statistics on today… 5% OF SESSION ATTENDEE’S will walk in late and sheepishly hang out at the back of the room, WE KNOW WHO YOU ARE, WE ARE WATCHING. 70% OF CARRIERS will bail immediately to the pub during the break at lunchtime under the pretence it’s a customer meeting, its funny because its true. 4% OF ATTENDEE’S will head nod during an afternoon of death by power point,2% WILL actually fall asleep. During drinks tonight 97% OF STATISTICS will be made up on the spot, of that, only 1.5% OF THOSE stats will be accurate. 1 3 4 2 With that accuracy slipping to 0.001% by the time drinks end. 0.001%
  8. 8. I M P O R T A N T S T A T I S T I C S As I am sure the rest of you that are in business or own businesses know, keeping informed with market intelligences business critical. We are bombarded and dazzled with statistics, but what you may not have is some important statistics on today… 5% OF SESSION ATTENDEE’S will walk in late and sheepishly hang out at the back of the room, WE KNOW WHO YOU ARE, WE ARE WATCHING. 70% OF CARRIERS will bail immediately to the pub during the break at lunchtime under the pretence it’s a customer meeting, its funny because its true. 4% OF ATTENDEE’S will head nod during an afternoon of death by power point, 2% WILL actually fall asleep. During drinks tonight 97% OF STATISTICS will be made up on the spot, of that, only 1.5% OF THOSE stats will be accurate. 1 3 4 5 2 10% OF PEOPLE at drinks will be joining us for after drinks, 97% OF THOSE PEOPLE will have hang overs tomorrow. With that accuracy slipping to 0.001% by the time drinks end. 0.001%
  9. 9. A C C E L E R A T E C R O S S B O R D E R G R O W T H Today we wanted to focus on what we can do in the next 12 -24 months, as opposed to strategically what’s going to happen to the industry in 5 years. I think everyone in the room can agree that this industry moves so quickly that something we have planned for in 5 years time could be “Trumped” by a new offering…. A core aspect that we will focus on is what you should look to deliver in your businesses that is commercially viable, what does that mean? It means that most of you here are not about to launch your own fleet of unmanned delivery drones, or start flying planes around the world, with the exception of a couple of people in the room who work for a company that rhymes with … AVALON Monetising returns so that you are in a position to nett out or set returns as a revenue generating function, is something that is here and now, and should be on your list of products to deploy this year. The world of ecommerce is shifting in the way people buy goods and their expectations of how quickly they want their goods. Expectations bring challenges, every region being a little different on their expectations, especially when they are on the other side of the world. However this is not as scary as you think, Express delivery to Asia Pacific is now cheaper than Express delivery to most of Europe.
  10. 10. W H O H A V E B E E N T H E C R O S S B O R D E R H E R O E S ASOS HAVE GROWN AT A DRAMATIC PACE OVER THE PAST SEVERAL YEARS. LATEST GROWTH ON INTERNATIONAL ORDERS INITIATIVES – GLOBAL 2 TIER SERVICE LEVEL, IN -COUNTRY WAREHOUSINFG, INCOUNTRY RETURNS AND REFUNDING ON RECEIPT IN COUNTRY TO NAME A FEW MISSGUIDED EMBRACED A CORE LANE CROSSBORDER STRATEGY THAT SAW THEM FOCUS ON THOSE LANES, AND DO THEM REALLY WELL! INITIATIVES – GLOBAL 2 TIER SERVICE LEVEL, EARLY ADOPTER OF INCOUNTRY RETURNS, AUTOMATED REFUNDING FUNCTION IN-COUNTRY THE GOLIATH THAT IS AMAZON IS ONE OF THE ORIGINAL COMPANIES TO BLEED ITS TEETH IN CROSS BORDER FULFILLMENT. EARLY ADOPTER OF MARKETPLACE AND DROP SHIPPING CAPABILITIES, SOMETHING THAT HAS NOW BEEN ADOPTED AROUND THE WORLD INITIATIVES – GLOBAL 2 TIER SERVICE LEVEL, IN -COUNTRY WAREHOUSINFG, INCOUNTRY RETURNS AND REFUNDING ON RECEIPT IN COUNTRY TO NAME A FEW
  11. 11. B E A C R O S S B O R D E R H E R O 46 PER CENT OF UK SMEs currently export and receive 36 PER CENT OF REVENUE from overseas. Meanwhile, export regions of priority for post-Brexit trade are the EU, US, China, Australasia and Canada. UK and European retailers and etailer giants have lead the way in online cross border trade, but its been great to see the uptake of SME’s to jump on the coat tails, and even drive their own initiatives and value to global customers in what is a market that see’s UK brands some of the most sought after. Any UK retailer selling online, should be selling outside of the UK/EU NOW! In terms of revenue growth, SMEs that export predict a 1.8 PER CENT INCREASE, compared to a 1.2 PER CENT RISE FOR THE 54 PER CENT of domestic- only operations. 1.2%1.8% 36% 46%
  12. 12. L O G I S T I C A L C H A L L E N G E S O F C R O S S B O R D E R INCREASE IN VOLUMES OF E-COMMERCE The UK market is the 3rd largest ecommerce market in the world, with over 70% of UK companies that have an online presence selling cross border. That export boom has seen substantial double digit growth for the past 5 years. Nearly all cross border movements happen via airfreight, meaning that even with integrators putting on planes for their own cargo, they, aswell as everyone else is feeling the pinch of less airline space. INCREASE IN VOLUMES OF E-COMMERCE Commercial aircraft capacity over the same period has only grown by 2% from official government reports. And while extra carriers have come on line, the new aircraft being brought on by airline manufacturers are more focused on passenger volumes and less about freight movements.
  13. 13. SO WHAT DOES THIS MEAN FOR THE IMMEDIATE AND SHORT TERM FUTURE Airlines are now focused on revenue increases due to the demand outweighing supply. By natural progression standard offerings will become more expensive and the ability to provide a reasonable transit time at a reasonable cost will become a growing vector over the short to medium term. The reality is overwhelming from a consumer aspect that they shop more, and more importantly have higher cart spends if you provide a consistently higher service level. So the good news is that we are seeing customer buying behaviour supporting faster services with more revenue, and quite often a desire to pay to receive a better service CREATE YOUR LOYALTY PROGRAM FOR FASTER DELIVERY AND EFFORTLESS RETURNS TO SUPPORT. SUBSCRIPTION BASED MODELS TO SUPPORT ADDITIONAL COSTS ARE WORKING MODELS RIGHT NOW S T A T E O F P L A Y
  14. 14. E - C O M M E R C E E X P R E S S PREMIUM SHIPPING OPTIONS AND EXPECTATIONS Asia and Australasia is collectively the largest growth market in the world, however its also has the least amount of focus by UK brands over perceived cross border challenges. Your business will grow by a minimum of 1.6 times faster if you deploy these increased service levels. YOU CAN DELIVER TO ASIA AND AUSTRALASIA IN 2-3 DAYS FOR UNDER GBP 10.00
  15. 15. M O V E T O I N C O U N T R Y F U L F I L M E N T WHEN WE SEE THE CHANGE TO IN COUNTRY FULFILMENT (ONE OR MORE…) • SIZE AND GROWTH IN MARKET • WHEN CROSS BORDER CHALLENGES PROVE TOO MUCH (LEGISLATION/CUSTOMS/DEMAND • TRANSIT TIME IMPERATIVES • GENERAL COMPETITIVE DEMANDS BY CATEGORY • MULTI CHANNEL REQUIREMENTS (CONCESSION/WHOLESALE/RETAIL) • CONSIDERATIONS • MULTIPLE STOCK POOLS REQUIRED • ADDITIONAL LOCAL INTEGRATION
  16. 16. PAGE 15 Examples of UK businesses with In-Country Fulfillment …
  17. 17. T H E T A L E O F T H E T A P E
  18. 18. S A L E S S T R A T E G I E S I M P A C T I N G R E T U R N S 1.TRY BEFORE YOU BUY 2.FREE RETURNS 3.SUBSCRIPTION BOXES 4.MARKETPLACE COMPLIANCE
  19. 19. I N - C O U N T R Y R E T U R N S PREMIUM SHIPPING EXPECTATIONS, WHY ARE RETURNS NOT TREATED THE S AME WAY Speed of returns, and refunding customers has only just become a real focus for businesses as the analysis of how important an easy, hassle free returns process promotes strong loyalty and repeat buyers. With integrated returns providers now available to work with, you can now be refunding customers from parcel drop off/collection in 3-5 calendar days, this is the new norm.
  20. 20. M A R K E T P L A C E 1. An overwhelming number of consumers shop on marketplaces around the world. 2. Utilise the extra eyes on your brand to grow into markets where traditional marketing has been slow and unresponsive. Amazon and Lazada for example into South East Asia will grow your brand 3. Work with logistics partners that are able to offer cross border or incountry fulfilment to support the localised requirements 4. Global returns capability to support marketplace sales in a here and now requirement
  21. 21. GLOBAL SOLUTI ON S L O C A L E X P E R T I S E • Define your customer engagement strategy based on what the local market expectation is, and exceed it, make a point of difference of your supply chain! • Get your supplier base squared away. Don’t work with one partner. Not one carrier in the UK is able to service your needs on all lanes for all service levels. I can be honest and say that we won’t be able to. • Ensure you immediately enable in-country processing in your top countries • Wherever possible ensure Express/Priority services are your standard offering, or at least free past a given dollar value G E T R E A D Y F O R T O M O R R O W , T O D A Y

×