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Successfully leveraging social media to further your business objectives doesn't have to feel like a waste of time and money. This presentation will walk you through...
Getting focused: The first step in building an engaged following is knowing who you're talking to, and what they need. Some simple tools are outlined to help you identify your ideal target audience, and reasons to stay focused on the channels you can truly be present within.
Getting Strategic: As with any other marketing efforts, attracting and engaging an audience on social media requires strategic planning. Tools and ideas here will provide you with a map to outline your objectives, tactics, and measurement of ROI.
Getting Results: Understanding the "social sales funnel"...and how to grow awareness for your organization, provide content that's interesting and engaging to your target audience, and moving your audience toward taking action.
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