Become a Social Superhero<br />Establishing Yourself in Social Media Without  Wasting Time (or Losing Your Mind)<br />Week...
Become a Social Superhero<br />Establishing Yourself on Social Media Without  Wasting Time (or Losing Your Mind)<br />Week...
Keeping Content Flowing<br />“How The Heck Am I Supposed To Keep Coming Up With Content?”<br />Keep A Notepad, and Jot Dow...
Basic Content Calendar Setup<br />Step 1: Identify Key Dates For The Coming Months<br />Outline Key Dates for the coming m...
 Product Launches
 Sponsorships / Partnerships
 Community Events
 Seasonal Changes (Weather, agriculture, etc)
 Anything Relevant to your “brand” that you know about ahead of time</li></ul>Become a Social Superhero: Week 2<br />
Basic Content Calendar Setup<br />This example assumes 1 post/week from Key dates.  You can always add more lines!<br />Be...
Stay Ahead Of The Game<br />Step 3: Plan, Review, Revise<br />Become a Social Superhero: Week 2<br />
Keep It Lively<br />4<br />5<br />Monday<br />Inspirational Topic<br />Friday<br />Conversation Starter (what are you doin...
Content Ideas<br />Ideas, Sources, and More…<br />News<br />Events<br />New Products<br />Discussions<br />Advice<br />Tra...
Detailed
Single-Topic Series
Contributed by</li></ul>     Guest Bloggers!<br />Become a Social Superhero: Week 2<br />
Plan Ahead<br />Write when it makes the most sense for YOU<br />Write when you are most creative, &/or can make time to do...
Extend Your Reach<br />(Enter Your New Friend, Twitter)<br />Let folks on Twitter know you’ve published a new post.<br />W...
  Bring New Readers
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Become a Social Superhero (Wk 2): Blogging & Twitter-the One-Two Punch

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Week 2 of our Social Superhero series walks you through the basics of getting organized & planning ahead with a content calendar, extending your blog's reach using Twitter, and things to consider when evaluating how much time you should be dedicating to your blogging efforts.

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Become a Social Superhero (Wk 2): Blogging & Twitter-the One-Two Punch

  1. 1. Become a Social Superhero<br />Establishing Yourself in Social Media Without Wasting Time (or Losing Your Mind)<br />Week 2: Blogging & Twitter…The One-Two Punch<br />
  2. 2. Become a Social Superhero<br />Establishing Yourself on Social Media Without Wasting Time (or Losing Your Mind)<br />Week 2: Blogging & Twitter…The One-Two(-Three-Four) Punch<br />1.2<br />1.3<br />1.1 <br />1.4<br />Get Organized<br />Time Commitment?<br />Plan ahead<br />Extend Your Reach<br />Get ahead of yourself by writing posts when YOU have time to create them, and scheduling them based on your calendar<br />Extend your reach and blog traffic by leveraging your Twitter network<br />Set up a Content calendar to keep yourself focused & on track<br />How much time you dedicate is up to you. There are important points to consider…<br />Become a Social Superhero: Week 2<br />
  3. 3. Keeping Content Flowing<br />“How The Heck Am I Supposed To Keep Coming Up With Content?”<br />Keep A Notepad, and Jot Down Questions Customers Ask You<br />Take Note of Industry Events, Key Dates, etc. Relevant To Your Customers<br />Strategize When to announce new products & company events<br />Stay Ahead Of Yourself: Build A Content Calendar<br />Become a Social Superhero: Week 2<br />
  4. 4. Basic Content Calendar Setup<br />Step 1: Identify Key Dates For The Coming Months<br />Outline Key Dates for the coming months, including:<br /><ul><li> Holidays
  5. 5. Product Launches
  6. 6. Sponsorships / Partnerships
  7. 7. Community Events
  8. 8. Seasonal Changes (Weather, agriculture, etc)
  9. 9. Anything Relevant to your “brand” that you know about ahead of time</li></ul>Become a Social Superhero: Week 2<br />
  10. 10. Basic Content Calendar Setup<br />This example assumes 1 post/week from Key dates. You can always add more lines!<br />Become a Social Superhero: Week 2<br />Step 2: Fill In Key Post Ideas For Each Week<br />
  11. 11. Stay Ahead Of The Game<br />Step 3: Plan, Review, Revise<br />Become a Social Superhero: Week 2<br />
  12. 12. Keep It Lively<br />4<br />5<br />Monday<br />Inspirational Topic<br />Friday<br />Conversation Starter (what are you doing w/xxx this weekend?<br />Tuesday<br />Pull From Content Calendar<br />2<br />3<br />1<br />Thursday<br />Pull From Content Calendar<br />Wednesday<br />Fun/current event….<br />Become a Social Superhero: Week 2<br />Step 4: Start Writing!<br />
  13. 13. Content Ideas<br />Ideas, Sources, and More…<br />News<br />Events<br />New Products<br />Discussions<br />Advice<br />Training<br />Contests<br />Humor<br />Inspiration<br />Good Content Can Be:<br /><ul><li>Short & Sweet
  14. 14. Detailed
  15. 15. Single-Topic Series
  16. 16. Contributed by</li></ul> Guest Bloggers!<br />Become a Social Superhero: Week 2<br />
  17. 17. Plan Ahead<br />Write when it makes the most sense for YOU<br />Write when you are most creative, &/or can make time to do it, then use the scheduling option in your post creation dashboard to auto-publish based on your content schedule.<br />
  18. 18. Extend Your Reach<br />(Enter Your New Friend, Twitter)<br />Let folks on Twitter know you’ve published a new post.<br />Why?<br /><ul><li> Extend Your Reach
  19. 19. Bring New Readers
  20. 20. Start Discussions in another “room”
  21. 21. Improve your SEO</li></ul>Become a Social Superhero: Week 2<br />
  22. 22. Extend Your Reach<br />Three Easy Ways To Post to Twitter<br />The Old Fashioned Way: By Hand<br /><ul><li>Gives you the most control over your message</li></ul>Let FeedBurner Auto Tweet<br /><ul><li>Helpful when you have pre-scheduled a post</li></ul>The Best of Both Worlds (By Hand + Auto)<br /><ul><li>Use the Schedule function in your Social Media Dashboard (HootSuite) to MANUALLY SCHEDULE the post as soon as it is scheduled to publish (or sometime shortly thereafter).</li></ul>!!! Be sure to use the “permalink” noted in your post creation dashboard <br /> (not the URL in the web browser bar!)<br />Become a Social Superhero: Week 2<br />
  23. 23. Extend Your Reach<br />Do It More Than Once<br />The Twitter stream is active & moving quickly, and you want to maximize your exposure:<br /><ul><li>Use the “Schedule” option in HootSuite (or your preferred dashboard) to creatively tweet content more than once.
  24. 24. Don’t overdo it. Be sure this is not the ONLY thing you’re Tweeting!</li></ul>Become a Social Superhero: Week 2<br />
  25. 25. Be sure to let them know, <br />by adding their Twitter Handle <br />to your Tweet!<br />Bring Others Into The Conversation<br />Have You Mentioned Another Tweep in your Blog Post?<br />Become a Social Superhero: Week 2<br />
  26. 26. Check your analytics on a regular basis. <br />Items that receive high click counts may be worth posting again!<br />Analyze & Repeat<br />Hot topics are worth reposting…<br />Become a Social Superhero: Week 2<br />
  27. 27. Time Commitment?<br />Up To You…<br />When deciding how much time you feel is appropriate, remember:<br /><ul><li> Every Blog Post is a new chance to answer a question on Google
  28. 28. Every Blog Post potentially increases your visibility online
  29. 29. Every Blog Post is a chance to engage your customers or potential customers
  30. 30. Every Blog Post is a chance to further solidify your credibility in your given industry/field.</li></ul>What are these worth to you?<br />Become a Social Superhero: Week 2<br />
  31. 31. It’s Okay…<br />It’s really ok if you DON’T:<br />Keep up with your content schedule every single time<br />When you miss a post because you are too busy…deep breath, reschedule if you can, and move on!<br />Have perfect grammar or punctuation<br />The rules have changed…folks are, for the most part, not looking to correct or criticize. Do your best, if you catch a mistake, go back & fix it. Everything you post can be corrected at any time.<br />Have something good to write about<br />We all have dry spells. Don’t beat yourself up over it. Tomorrow’s a new day!<br />You’re only human. So is everybody else creating quality Blog Posts…<br />that’s the point, so don’t beat yourself up over <br />NOT being a superhero sometimes.<br />Become a Social Superhero: Week 2<br />
  32. 32. Remember<br />Blogging is About Using Your Own Voice<br />Use this as a guide to <br />get started, then <br />develop your own style!<br />Become a Social Superhero: Week 2<br />
  33. 33. Next Session…<br />Facebook = Your Blog “Light”<br />Week 3:<br />Using Facebook to further extend reach and conversations with robust messaging and conversational tools<br />Become a Social Superhero: Week 2<br />
  34. 34. Portland, Maine<br />207-332-7418<br />hello@meshmarketing.biz<br />http://www.meshmarketing.biz<br />

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