Healthy Habits appoints Merrill Pereyra as Managing Director | QSR Media - QSR news for Australias quick service restauran...
Healthy Habits appoints Merrill Pereyra as Managing Director | QSR Media - QSR news for Australias quick service restauran...
Healthy Habits appoints Merrill Pereyra as Managing Director | QSR Media - QSR news for Australias quick service restauran...
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Healthy Habits Appoints Merrill Pereyra as Managing Director


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I was engaged to complete a rapid turnaround in a Sydney based franchise system. Within 18 months I completed an entire market and strategic review of the business and created a totally revised strategic platform and “go to market strategy”. This involved the comprehensive revaluation of the business model, menu, supply chain, operations, training systems, brand, and consumer segmentation. Other recommendations included exploration into new markets,innovations around social media and lower cost (shared) distribution strategies. Systematic board reporting evidences success to both Healthy Habits and the Group, via an increase in comparable sales and a significant reduction in losses.

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Healthy Habits Appoints Merrill Pereyra as Managing Director

  1. 1. Healthy Habits appoints Merrill Pereyra as Managing Director | QSR Media - QSR news for Australias quick service restaurant industry 16/02/13 12:20 PM LATEST >> Bulla Dairy milks tailor-made solutions for QSRs Search Search Home Sections Contact Us Events News People Features Tip-off Contributors PEOPLE FRANCHISING | Staff Reporter, Australia Published: 12 Dec 11 941 views Recommend 0 0 0 Google + 0 58 Healthy Habits appoints Merrill Pereyra as SIGN UP FOR NEWSLETTER MORE NEWS Managing Director Bulla Dairy milks tailor- Enter email Merrill was previously the Assistant Vice President at McDonalds made solutions for QSRs Pacific Islands. See what’s speeding up today’s drive-thrus FOLLOW US Mr Pereyra now heads the Healthy Habits franchise chain as Managing Domino’s to roll out Pizza Director and is looking forward to taking the brand to the next level. “It’s Sliders been around nineteen years, so its time to refresh the brand to a more Salsa’s Fresh Mex launches modernised, fresher version which I plan to launch in June 2012. The Street Tacos board is excited and supportive of the strategic plan and I have grown McDonalds Global sales down brands innew territories for the past sixteen years, so this will be a for January, but how did wonderfully exciting new challenge,” said Mr Pereyra. Australia fare? Sponsored Links Mr Pereyra was born in Mumbai, India and has spent twenty-three years working his way up through the ranks of the well know Fortune 500 company, McDonalds. Most of his career he’s held senior positions MOST READ with the McDonalds Corporation, a company he regards as having one RELATED NEWS of the most polarised brands in the world. He has dealt with currency 1 Salsa’s reveals 2013 roadmap: 50 stores, healthy devaluations, coups, natural disasters all in a days work, and sometime Malaysian café having menus and more value in countries as diverse as Saudi Arabia, Tahiti, America and Samoa. trouble in Australia 2 Find out what makes Espresso Lane Drive Thru Whats in store for retail in Coffee different In 2001, McDonald’s introduced the big and tasty burger and also gave 2013? Merrill the big and tasty “President’s Award” for the country’s highest 3 Malaysian café having trouble in Australia RFG international franchisees achiever and performer. Fast forward nearly a decade, Merrill’s up 4 Salsas $34 million year collaboration with McDonalds drew to a close as he wanted more time Find out what makes Espresso 5 RFG potential franchisees up 120% with his wife and children and time to realise his own dreams again. Lane Drive Thru Coffee different 6 McDonalds Global sales down for January, but He used this time to write his first book, “Expand Your Brand – How to Find out what makes Espresso how did Australia fare? Supersize Any Brand Anywhere in the World”, which is a must read for Lane Drive Thru Coffee 7 "Demand has gone ballistic in the last 12-18 all franchisees, retailers and those thinking of moving into the industry. different Months" says Michael Bate of Colliers about the It will assist managers and executives to groom their business as well trend in QSR property as excite and motivate. In this turbulent financial era it’s wise to pay 8 Fine dining at McDonalds? attention to those who have forged a long-standing and outstanding 9 Yum Brands warns of earnings decline success story. In twenty-three bit-size chunks you will learn how to super-size your business and your bank balance. 10 Chart of the Week - How much ice-cream do QSR customers eat? He’s also developed a robust program for fast tracking employees from functional leaders to Managing Directors and ensured the corporation had a robust Talent Management system in place to support the growth COMMENTARY of Developmental Licensees across a number of countries. Coming Soon His previous positions include Regional Manager at McDonalds Greater Asia and Assistant Vice President at McDonalds Pacific Islands. He attended Wharton University of Pennsylvania, INSEAD and the Thunderbird School of Global Management and has a successful track up to our free weekly Stay informed - Sign newsletter and receive exclusive event record in setting up new businesses in six countries, from the Middle East to the South Pacific. His sound knowledge, grass roots experience invitations and hands on approach helped build the Pacific business from zero to LATEST JOBS $65 million in 10 years with a NET income in excessEnter email of 12%. 11/12/12 | Business Development Manager - QSR No Thanks, dont show me this again. (MICROS Australia) 184 views Jobs by Category: - Select Category- QSR Media Sign up for our newsletter Enter email VIEW ALL JOBS » Like 79 Page 1 of 3
  2. 2. Healthy Habits appoints Merrill Pereyra as Managing Director | QSR Media - QSR news for Australias quick service restaurant industry 16/02/13 12:20 PM Enter email VIEW ALL JOBS » Like 79 Do you know more about this story? Contact us anonymously through this link. SECTIONS Click here to learn about advertising, content sponsorship, events & rountables, custom media Blogs & Opinion Co-Written / Partner solutions, whitepaper writing, sales leads or eDM opportunities with us. Editorial & Opinion Franchising In the community Marketing/Advertising Tags: Healthy Habits, Merrill Pereyra, Managing Director, Australian sandwich bar franchise Menu Offshore SEE ALSO Vendor/Suppliers SPOTLIGHT Find out more about RFGs state of the art Cafe2U unveils Bulla Dairy milks tailor- Salsa’s reveals 2013 Malaysian café having training facility ambitious growth plan made solutions for roadmap: 50 stores, trouble in Australia for 2013 QSRs healthy menus and more value MOS Burgers 200 store plan Head chefs at Crust, Wendy’s and The Coffee LATEST FRANCHISING JOBS » Club tackle the latest in food development Fast Food Employers Confused on 11/12/12 | Business Development Manager - QSR (MICROS Australia) 184 views Employment Obligations View all Franchising jobs » Sumo Salad Slams NSW Food Labeling Legislation as “Impractical, problematic and 11/12/12 | Business Development Manager - QSR (MICROS Australia) 184 views cumbersome legislation" View all jobs » Federal Government signals sweeping reforms for the QSR industry AWARDS & EVENTS 0 comments ★ 0 Leave a message... Discussion Community Share # EDITORS PICK QSR Media interviews Kim Russell, Nandos No one has commented yet. 3074 views QSR Media kickstarts QSR Start-Ups series 2281 views r Comment feed m Subscribe via email QSR Media talks to The Honorable Bob Carr 1956 views Page 2 of 3
  3. 3. Healthy Habits appoints Merrill Pereyra as Managing Director | QSR Media - QSR news for Australias quick service restaurant industry 16/02/13 12:20 PM Copyright © 2008 Charlton Media Group. NETWORK & PARTNER SITES Six ideas for Chinese New Largest plant under India’s Suspect on fake government Thailands BAM aims for 10% Thailands KTB, Exim Bank Year in Singapore solar mission now in operation release caught revenue, profit growth provide attractive SME loans Nelson Seow Sen Joo retires Areva-designed Indian nuke INFOGRAPH: Outbound Asset management firms in RMB credit cards surge as Wee Hur Holdings Director project opposed for cost, travelers now required to China post record profits highest in Macao Peter Seah Lim Huat steps safety issues activate withdraw function for Thai banks intensify competion Bangkok Bank to benefit from down as ST Engineerings B Grimm to build power plants cards in advance to lure wealthy clients Thailands first-ever SME loan chairman of the board in Thailand, Vietnam, Malaysia Latham & Watkins advises Indian private equity firms eye cycle since 1997 December retail sales dipped Indian lender cuts rates for RE Hong Kong Broadband, investment exits, low ANZ posts 6.2% cash profit 1.5% projects Metropolitan Light Intl on valuations in 2013 increase Fears of hotel room supply glut Vietnam to build second oil US$450m bond offering RRJ Capital raises 2nd largest Chinese banks medium- to can subside now refinery Sino Land to launch The Avery Asia-based private equity fund long-term loans finally rebound next week after a 2-month decline Signs that Indias current account deficit could get worse Page 3 of 3