To watch the full presentation from the PhoCusWright Conference, please head here: http://bit.ly/1uSyJwc
The disciplines of Brand/Experiential Marketing and Performance Marketing have evolved in isolation, consequently impacting the effectiveness of integrated marketing strategies.
While the power of consumer engagement lies at the intersection of these two worlds, bringing them together will fuel Facebook, Google, and 1 Party Mobile platforms are the main engagement tools used during a consumer’s travel decision journey.
These platforms are now highly addressable environments that enable advertisers to deliver rich, content-driven and engaging experiences at a large-scale. Delivering these highly targeted and personalized experiences across devices is no longer a thing of the past.
Using data and analytics, this workshop teaches a practical approach to creating addressable experiences that drive competitive advantage. This process enables travel brands to design compelling and unique experiences AND master complex tools, audience platforms, and organizational boundaries required to deliver these experiences. Best practices for audience planning and media optimization across these integrated channels will also be discussed.