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Set it free to create more value 09112011


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Presentation at J Boye 11 in Aarhus, Nov 9 2011, in the session "Digital Strategy and Governance - Dealing with New Challenges in Old Organisations" - moderated by Michael Edson, Director of Web and New Media Strategy at the Smithsonian Institution

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Set it free to create more value 09112011

  1. 1. Merete Sanderhoff Project manager Statens Museum for Kunst, Copenhagen [email_address] @MSanderhoff Set it free to create more value
  2. 6. Vision SMK digital develops digital museum practice that stimulates user interest in art. Mission SMK digital makes art accessible, relevant and inspiring for users by creating a synergy between the museum’s physical and digital faces.
  3. 7. First experiments with mobile apps Music Made by Art App for special exhibit Toulouse Lautrec
  4. 9. Art Stories mobile
  5. 10. What we have learned so far <ul><li>Experiments = experience </li></ul><ul><li>Great UX is key </li></ul><ul><li>Be where the users are </li></ul><ul><li>Change takes time </li></ul>
  6. 11. <ul><li>Mobile platforms </li></ul><ul><li>Integration of new media across the organisation </li></ul><ul><li>Free and open access to digitized resources – new business models </li></ul><ul><li>Interaction with our users </li></ul>SMK needs strategies for
  7. 12. Pilot project 2009-11 ’Image Sharing and Development of Digital Tools’
  8. 14. Antony Griffiths, Keeper of the Department of Prints and Drawings, ”Collections Online: The Experience of the British Museum”, i Master Drawings vol. 48, No. 3, Autumn 2010 <ul><li>”… it was a matter of simple cost calculations to demonstrate that the supply of photographs was losing the museum large sums of money . Although we charged considerable sums for supplying images, the costs to us of doing so were far greater. So we automated the delivery of larger, publication-size files of the images available, so that anyone could order them themselves. Orders were dealt with by the computer, delivery was free and overnight , and permission to publish was attached. Needless to say, this facility has proved immensely popular, and so far more than 150,000 such downloads of images have been supplied – used not just for scholarly publications (…) but also by those who need to see the works in greater detail. The interesting point is that this has served our own interests as well. The costs of web delivery are very small, and the savings in staff time are huge (…) Yet our income from reproduction fees from the commercial world has actually increased , since our website acts as a giant picture library and we can supply files very quickly.” </li></ul>
  9. 20. <ul><li>” The more free content </li></ul><ul><li>we put online, </li></ul><ul><li>the more visitors we get” </li></ul><ul><li>Allegra Burnette, </li></ul><ul><li>Director of Digital Media, MoMA </li></ul>