M7H<br />Log your CEU’s via the kiosks near registration or online at <br />ceu.experient-inc.com/wwc101<br />
Social Media ManiaCEU Code:  Session Title: 6.08<br />Meredith Thatcher, CFM, IFMA Fellow, LEED® AP<br />Thatcher Workplac...
Agenda<br />Why now<br />What it is<br />Best practices<br />Innovative uses<br />So What!<br />
Trusthonestyintegrity<br />
If facebook were a country it would be the 3rd most populated place<br />Behind India and China<br />
500 billion<br />The number of minutes spent on Facebook each month<br />Last year that number was 150 billion<br />
The amount of video uploaded to YouTube every minute<br />More than double last year’s volume<br />
95% of users believe companies should have a social media presence<br />
89% of users believe that companies should interact with their customers using social media<br />
70%of corporations ban use of social media<br />
The date social media users surpassed email users<br />
Email is so over!<br />
Social Media is a happening place<br />
Social Media is a happening place<br />
Social Media IS<br />Fun<br />Cool<br />"Social media essentially is a category of online media where people are talking, ...
Social media is NOT<br />Easy<br />Fast<br />Done by ‘the new kids’<br />Another place to distribute your press release<br...
What is Social Media<br />
Types of Social Media<br />Social networking – facebook, twitter, LinkedIn<br />Bookmarking – Digg, Delicious<br />Blogs –...
Top10Sites<br />Sharing everything with family and friends<br />Video<br />Microblogging and link sharing<br />Image commu...
Using social media effectively for work<br />Branding, marketing<br />Feedback<br />Customer service<br />Word of Mouth<br...
Twitter – is anyone listening?<br />Twitter in Plain English <br />http://www.youtube.com/watch?v=ddO9idmax0o&feature=fvw<...
LinkedIn<br />95% of employers say they have searched LinkedIn<br />Win opportunities<br />Events<br />Groups<br />Q&A<br ...
Sign up and log on<br />Hmmm – which email?<br />Smile – you’re on candid camera<br />Ask for help<br />
On-Line Behaviour<br />Individuals<br />                           what’s the risk?<br />Real friend vs. facebook friend<b...
Personality Types<br />Status seeker – sensitive to attracting attention, accumulates friends<br />Critic – sees value in ...
Why or Why Not?<br />
Best Practices<br />Involve others for commitment<br />Identify stakeholders, secure sponsorship<br />Communicate to build...
The Rules<br />Appropriate behaviour<br />Have a policy<br />Enhance your brand<br />Monitor!<br />Business not personal<b...
Metrics<br />Engagement Metrics<br />Web 2.0 Metrics<br />Site visits<br />Unique visitors<br />Visit frequency<br />Page ...
How many social media acronyms (i.e. LOL) can you think of?<br />
HTH – hope that helps<br />TMI – too much information<br />IMHO – in my humble opinion<br />BRB – be right back<br />NBD –...
Innovative Uses<br />
British TelecomWith their wiki, BTPedia, News 2.0 online newspaper, Podcast Central and Blog Central, BT has created a net...
Intel believes that trust  and agility are key in engineering productivity. <br />Their central portal enables access to a...
Talent development is a central part of Humana's success.  Their social networking tools enable leaders to gain the insigh...
Cisco has a few hundred employees in Second Life. They do customer educationand training in Second Life, get feedback from...
Future Predictions<br />
QR Code<br />
More Social Media Regulation<br />Blogola<br />Astroturfing<br />
Today....<br />
Sophisticated User<br />Monitor<br />Measure<br />Convert<br />Be ‘mobile enabled’<br />Stay focused on trends to stay ahe...
Business Owner<br />What to tackle first - personal or business<br />Define goals and objectives<br />Engage a ‘gardener’<...
Employee – private sector<br />Ensure your personal brand is online<br />Which email address to use<br />Experiment<br />E...
Employee – public sector<br />Ensure your personal brand is online<br />Call it ‘Collaboration 2.0’<br />Monitor comments/...
4<br />The<br />C’s<br />Content<br />Communities<br />Conversations<br />Conversion<br />
So What….<br />is changing?<br />
How we work<br />
How we play<br />
How we learn<br />
How we share<br />
How we discover<br />
How we create<br />
How we complain<br />
How we influence<br />
How we collaborate<br />
How we evaluate<br />
IF… <br />to improve my social media presence...?<br />
Sources and Resources<br />www.socialmediatoday.com<br />Dean Stanberry LinkedIn presentation<br />“…in plain English” vid...
30 Year Evolution: Input—Output—Sharing<br />Text<br />Touch<br />Graphical<br />User Interface<br />keyboard<br />Fingers...
	I can be contacted at:<br />	Phone: (613) 595-0439<br />	Email: meredith@spaceneedsanalysis.com<br />	Website: www.spacen...
M7H<br />Log your CEU’s via the kiosks near registration or online at <br />ceu.experient-inc.com/wwc101<br />
NO MORE PAPER!<br />World Workplace Evaluations are now online!<br />It’s Simple! <br />Evaluate each session prior to log...
Introducing the enhancedIFMA FMP Credential Program™<br />One source for FMP training and assessment<br /><ul><li>Comprehe...
Interactive online study tools
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Social Media Mania

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Social Media – a term that a few short years ago we seldom heard. The question now is, is it a revolution or evolution? The answer doesn’t matter, what does is that it’s here to stay. Social media is transforming how we work and how we communicate. Do you twitter? Are you on LinkedIn? How are you answering this question?

Do you/your company have a social media presence? If not, why not? Fear and lack of time are the two most common answers as to why not. Individuals and companies are trying to get on, keep up and accelerate their use of social media. But how do you really do it? If you want to get started or want to be more effective – this presentation will offer a tantalizing view of what the future of social media holds and how individuals and organizations can take advantage of it.

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  • One unhappy customer told 11 people, today they tell 3000
  • July 2009 –
  • Facebook – 54% of hitsYahoo – 16% of hitsMySpace – 12%Twitter 1.07%
  • BestBuy Twelpforce – employees monitor twitter to help customersCompany will sit on hold for youTips and Tricks?
  • More Social Media Regulation Declare connections between bloggers and sponsers – “blogola” No longer allowed to pay others to leave positive comments – “astroturfing”
  • Google – Bing – Social searchingMeaningful, relevant search results
  • Social Media Mania

    1. 1.
    2. 2. M7H<br />Log your CEU’s via the kiosks near registration or online at <br />ceu.experient-inc.com/wwc101<br />
    3. 3. Social Media ManiaCEU Code:  Session Title: 6.08<br />Meredith Thatcher, CFM, IFMA Fellow, LEED® AP<br />Thatcher Workplace Consulting<br />Presented at: World Workplace 2010<br /> Atlanta, Georgia,<br /> October 2010<br />
    4. 4. Agenda<br />Why now<br />What it is<br />Best practices<br />Innovative uses<br />So What!<br />
    5. 5. Trusthonestyintegrity<br />
    6. 6. If facebook were a country it would be the 3rd most populated place<br />Behind India and China<br />
    7. 7. 500 billion<br />The number of minutes spent on Facebook each month<br />Last year that number was 150 billion<br />
    8. 8. The amount of video uploaded to YouTube every minute<br />More than double last year’s volume<br />
    9. 9. 95% of users believe companies should have a social media presence<br />
    10. 10. 89% of users believe that companies should interact with their customers using social media<br />
    11. 11. 70%of corporations ban use of social media<br />
    12. 12. The date social media users surpassed email users<br />
    13. 13. Email is so over!<br />
    14. 14. Social Media is a happening place<br />
    15. 15. Social Media is a happening place<br />
    16. 16. Social Media IS<br />Fun<br />Cool<br />"Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.“ Ron Jones<br />
    17. 17. Social media is NOT<br />Easy<br />Fast<br />Done by ‘the new kids’<br />Another place to distribute your press release<br />Something<br />that will work if your site is ‘broken’<br />to send out mass emails<br />you can do without participation<br />you can do in disguise<br />
    18. 18.
    19. 19. What is Social Media<br />
    20. 20. Types of Social Media<br />Social networking – facebook, twitter, LinkedIn<br />Bookmarking – Digg, Delicious<br />Blogs – Wordpress, Blogger<br />Wikis – Wikipedia, FMpedia<br />Photosharing – Flickr, Photobucket<br />Video Sharing – YouTube, iMemories<br />Presentation Sharing – Slideshare <br />Events – facebook, LinkedIn<br />
    21. 21. Top10Sites<br />Sharing everything with family and friends<br />Video<br />Microblogging and link sharing<br />Image community<br />Music and gossip<br />StumbleUpon - Browsing of popular sites<br />Delicious - Bookmarks<br />Odd, tech, gaming and Apple news<br />Reddit – News and rants<br />Professional network<br />
    22. 22. Using social media effectively for work<br />Branding, marketing<br />Feedback<br />Customer service<br />Word of Mouth<br />Public relations<br />Reputation<br />New visitors/customers<br />Networking<br />
    23. 23.
    24. 24. Twitter – is anyone listening?<br />Twitter in Plain English <br />http://www.youtube.com/watch?v=ddO9idmax0o&feature=fvw<br />Uses<br />Businesses following what is being said about them<br />Real-time updates of news, natural disasters<br />Promoting companies/individuals<br />Find people (105 Million)<br />Celebrity updates<br />Niche topics<br />
    25. 25. LinkedIn<br />95% of employers say they have searched LinkedIn<br />Win opportunities<br />Events<br />Groups<br />Q&A<br />Tips and Tricks<br />
    26. 26.
    27. 27.
    28. 28. Sign up and log on<br />Hmmm – which email?<br />Smile – you’re on candid camera<br />Ask for help<br />
    29. 29. On-Line Behaviour<br />Individuals<br /> what’s the risk?<br />Real friend vs. facebook friend<br />What happens on facebook, stays on facebook<br />Organizations<br />Social ‘Not’working<br />Retaliation<br />
    30. 30. Personality Types<br />Status seeker – sensitive to attracting attention, accumulates friends<br />Critic – sees value in correcting mistakes, believe they can produce better knowledge<br />Socializer – friendly contribution, highly interactive<br />Lurker – does not draw attention to own self, likely logs in regularly, concern about privacy<br />Creator – early adopter of tools and applications<br />Rebel – part of ‘hacker’ culture, undermines those seeking commercial benefit<br />Hyperactive updaters – need I say more?<br />
    31. 31. Why or Why Not?<br />
    32. 32. Best Practices<br />Involve others for commitment<br />Identify stakeholders, secure sponsorship<br />Communicate to build trust<br />Stay on meaning, create ‘sticky’ ideas<br />Work the system<br />New norms, unintended consequences<br />Generate momentum<br />Find a gardener, small wins and proof points<br />
    33. 33. The Rules<br />Appropriate behaviour<br />Have a policy<br />Enhance your brand<br />Monitor!<br />Business not personal<br />Don’t pretend<br />Act to protect<br />
    34. 34. Metrics<br />Engagement Metrics<br />Web 2.0 Metrics<br />Site visits<br />Unique visitors<br />Visit frequency<br />Page views per visit<br />Time on site<br />Registrations<br />Conversions<br />Posts<br />Tweets and ReTweets<br />Facebook Fans<br />Followers<br />Mentions<br />Content views<br />Shared pages<br />
    35. 35. How many social media acronyms (i.e. LOL) can you think of?<br />
    36. 36. HTH – hope that helps<br />TMI – too much information<br />IMHO – in my humble opinion<br />BRB – be right back<br />NBD – no big deal<br />TTYL – Talk to you later<br />U2 – you too<br />OMG – Oh my gosh<br />LOL – laughing out loud<br />LMAO – laughing my a** off<br />+1 – I agree<br />BTW – by the way<br />P/U – pick up<br />L8r – later<br />WTF – what the f***<br />
    37. 37. Innovative Uses<br />
    38. 38. British TelecomWith their wiki, BTPedia, News 2.0 online newspaper, Podcast Central and Blog Central, BT has created a network of collaboration and knowledge sharing tools for employees.<br />
    39. 39. Intel believes that trust  and agility are key in engineering productivity. <br />Their central portal enables access to all blogs, wikis, and discussion forums, providing a one stop shop for teams to build virtual relationships and share the information they need.<br />
    40. 40. Talent development is a central part of Humana's success.  Their social networking tools enable leaders to gain the insights of their colleagues.  Rather than receiving just information, employees naturally add the context needed to turn data into wisdom. <br />
    41. 41. Cisco has a few hundred employees in Second Life. They do customer educationand training in Second Life, get feedback from customers on products. They hold events that combine people in the real world with avatars in Second Life-- a type of event that Second Lifers call "mixed reality." <br />
    42. 42. Future Predictions<br />
    43. 43. QR Code<br />
    44. 44. More Social Media Regulation<br />Blogola<br />Astroturfing<br />
    45. 45.
    46. 46. Today....<br />
    47. 47. Sophisticated User<br />Monitor<br />Measure<br />Convert<br />Be ‘mobile enabled’<br />Stay focused on trends to stay ahead of the pack<br />Take your presence to new heights<br />
    48. 48. Business Owner<br />What to tackle first - personal or business<br />Define goals and objectives<br />Engage a ‘gardener’<br />A step at a time<br />Learn the lingo<br />OMG it’s live!<br />
    49. 49. Employee – private sector<br />Ensure your personal brand is online<br />Which email address to use<br />Experiment<br />Engage your network<br />Quality over quantity<br />Drive traffic to your employer’s site<br />
    50. 50. Employee – public sector<br />Ensure your personal brand is online<br />Call it ‘Collaboration 2.0’<br />Monitor comments/complaints<br />Pilot program<br />Investigate ‘enterprise’ social media<br />If Barack Obama can use it…..<br />
    51. 51. 4<br />The<br />C’s<br />Content<br />Communities<br />Conversations<br />Conversion<br />
    52. 52. So What….<br />is changing?<br />
    53. 53. How we work<br />
    54. 54. How we play<br />
    55. 55. How we learn<br />
    56. 56. How we share<br />
    57. 57. How we discover<br />
    58. 58. How we create<br />
    59. 59. How we complain<br />
    60. 60. How we influence<br />
    61. 61. How we collaborate<br />
    62. 62. How we evaluate<br />
    63. 63.
    64. 64. IF… <br />to improve my social media presence...?<br />
    65. 65. Sources and Resources<br />www.socialmediatoday.com<br />Dean Stanberry LinkedIn presentation<br />“…in plain English” videos on YouTube<br />Many Slideshare presentations<br />
    66. 66. 30 Year Evolution: Input—Output—Sharing<br />Text<br />Touch<br />Graphical<br />User Interface<br />keyboard<br />Fingers<br />Mouse<br />Input Device<br />Creation<br />Sharing<br />Communication<br />Device Usage<br />Internet Computing<br />PC<br />Mobile Computing<br />Computing Cycle<br />Source: Morgan Stanley Research<br />
    67. 67. I can be contacted at:<br /> Phone: (613) 595-0439<br /> Email: meredith@spaceneedsanalysis.com<br /> Website: www.spaceneedsanalysis.com<br /> Of course,<br /> You can also find me on<br /> Check out Thatcher Workplace Consulting on <br />
    68. 68. M7H<br />Log your CEU’s via the kiosks near registration or online at <br />ceu.experient-inc.com/wwc101<br />
    69. 69. NO MORE PAPER!<br />World Workplace Evaluations are now online!<br />It’s Simple! <br />Evaluate each session prior to logging your CEU’s. <br />Visit the kiosks near registration or go online to <br />ceu.experient-inc.com/wwc101<br />
    70. 70. Introducing the enhancedIFMA FMP Credential Program™<br />One source for FMP training and assessment<br /><ul><li>Comprehensive print materials
    71. 71. Interactive online study tools
    72. 72. Online FMP final assessments
    73. 73. Self-study and instructor-led courses</li></ul>Learn more at<br />www.ifma.org/fmp<br />

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