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Women Media Networks Asia Pacific

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A short guide to why & how to engage with social media, created for WMN, a mentoring and support network for women who work in the media in Asia Pacific.

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Women Media Networks Asia Pacific

  1. 1. WMN Social Media Strategy<br />WMN = <br />Support. Develop. Network.<br />
  2. 2. Social Media Unlocks Value<br />
  3. 3. Social Media = Value<br />Any network of people contains value. <br />A good social media strategy unlocks that value by providing a channel for members to share information and experience with each other.<br />
  4. 4. What kind of value?<br />A network contains infinite value but social media taps in 2 main ways:<br />Providing information as it’s needed: a member asking a question, another responds. <br />Aggregate information: information from everybody, collected. <br />
  5. 5. Unlock value: Engage Members<br />Call for content and news from members, post it on site <br />Provide podcasts of speaker series – engage those who did not attend the event<br />Post reflection questions on speaker series, create discussion, publish highlights of the conversation in the newsletter – engage those who did attend event<br />
  6. 6. Unlock Value: Drive Membership<br />Create time frame ‘2011 membership now open’ – tweet it, post it<br />Ask followers to re-tweet it<br />Write article/post on benefits of WMN membership, tweet it, post it<br />
  7. 7. Unlock Value: Make Money<br /> Setting up a branded social media network is a new portal for sponsorship, could be any sponsor targeting professional women<br />Measuring activity & engagement to create sponsor pitches<br />Create affiliate programs, members purchase through WMN, proceeds go to organization<br />Host targeted key word ad campaigns<br />
  8. 8. Summary<br />Social media is totally aligned with the mission of WMN<br />A social media strategy will unlock existing value of the WMN network for its members and stakeholders<br />The resulting thriving community will generate financial gains for the organization as a whole<br />
  9. 9. What Now?<br />There are infinite options, we need to choose a strategy and platforms and commit<br />Option A – using existing resources begin to gain traction on free sites like Twitter, LinkedIn and FaceBook<br />Option B – start with option A but with the goal of going deep, creating our own branded online community. Would require more resources.<br />

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