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© 2014 Meredith Gould
To avoid this
Start with this
For the love of God,
all the angels and the saints…
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Strategy and Tactics before Tools

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Start with strategy (audience, goals, messages) and tactics (when, where) before choosing social media tools. Starting with tools is (generally) bass-ackwards.

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Strategy and Tactics before Tools

  1. 1. © 2014 Meredith Gould To avoid this Start with this For the love of God, all the angels and the saints…

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