Merck Chemcials - Customer Centric: Technology Driven

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CustomerCentric: Technology Driven - What does this mean for Liquid Crystals?

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Merck Chemcials - Customer Centric: Technology Driven

  1. 1. Customer Centric - Technology Driven What does this mean for Liquid Crystals ? ProcessNet 2008, Karlsruhe, 08.10.2008 Dr. Werner Becker, Liquid Crystals Division, Technology & Regulatory Affairs
  2. 2. Contents • Merck company structure and Merck today • The product portfolio of the Liquid Crystals Division • Strategy as a material supplier for the FPD industry • Customer Centric • R&D • Production • Quality • Reliability • Technology Driven • LC-mixture development strategy • Summary Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 2
  3. 3. Merck KGaA Company Structure Pharmaceuticals Chemicals Ethicals = Merck Serono Liquid Crystals An attractive global Consumer Health Care Performance & Life company built on Science Solutions Pharmaceuticals & Chemicals Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 3
  4. 4. Merck Today • Merck went public in 1995 and operates 192 companies in 60 countries. • The Merck family owns 70% of the shares; the rest is publicly traded. • About 31.000 employees worldwide (~ 10.000 in Germany) • Revenues 2007: 7.057 Mio. € • F&E expend.: 1.028 Mio. € Headquarters in Darmstadt today • Revenues LC Div.: 916 Mio. € 1.2 km2 Area; • F&E expend. LC: 79 Mio. € Liquid Crystal Production in G20 and G1 Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 4
  5. 5. The product portfolio of the Liquid Crystals Division Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 5
  6. 6. The “Working Horse” • Over 500 people world- wide develop and produce liquid crystals for all kinds of applications such as: - Notebook PCs - PC Monitors - LCD TVs - Mobile Phones - Navigation Systems and other - Automotive Instruments - Electronic Organizers (PDAs) - Measuring Instruments - Digital Signage - Audio and Video Equipment - Avionics - Calculators - Clocks, Watches, etc. Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 6
  7. 7. Emerging Technologies With more than 100 researchers we are active in the development of innovative materials for electro-optical applications such as: Organic light-emitting materials for OLED displays and for new large-surface light sources Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 7
  8. 8. Emerging Technologies Colour Shift Reactive Mesogens for compensation and protection films in displays Viewing Angle Dependence of Contrast Merck materials make clearer pictures. Grey Scale Inversion Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 8
  9. 9. Emerging Technologies Structuring Materials for photovoltaic and display applications Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 9
  10. 10. Emerging Technologies Organic Electronics for flexible displays, photovoltaic and RFID tags Courtesy PolyIC Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 10
  11. 11. Strategy as a Material Supplier for the FPD industry Customer Centric Technology Driven Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 11
  12. 12. Strategy as a Material Supplier for the FPD industry Customer Centric Technology Driven Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 12
  13. 13. Liquid Crystals Sales Development and Early Asian Activities 1000 Mio € 900 Setup Infrastructure in Korea 800 1989 700 Setup Infrastructure in Japan Setup Infrastructure 600 1980 in Taiwan 1996 500 400 300 200 100 0 70 80 90 00 04 06 75 95 05 07 85 19 19 19 20 20 20 19 19 20 20 19 Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 13
  14. 14. LC Competence Network Close to the Customers CTC (UK) MJ (Japan) Chemical MAT (Korea) Engineering Lab. Application Lab. and Physical Application Lab. Reliability Lab R&D for Polymer Reliability Lab Mixture Development Material Mixture Development Mixture Production Reactive Mixture Production Mesogens MDT (Taiwan) MDA(Germany) Application Lab. Chemical Research Reliability Lab Physical Research Mixture Development Engineering Research Mixture Production Mixture Development Reliability Lab Components Production Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 14
  15. 15. General Statements on Merck`s Strategy – R&D Merck is technology leader for LC-materials and meets the requirements of the LCD industry with continued investments in R&D at the headquarters in Darmstadt and at the 3 local Technical Centers – close to our customers - in Japan, Korea and Taiwan. Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 15
  16. 16. Relation between Liquid Crystals and the Endproducts-From LC Single Substances to the LCD LC single substances LC mixture LC Displays Liquid Crystals are toxicologically and eco-toxicologically safe materials ! Mixing of up to 25 substances or more Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 16
  17. 17. General Statements on Merck`s Strategy – Production Merck is the leading producer of LC-materials with production of single substances in Darmstadt. Largest and most modern factory in the world for LC component manufacturing; Investment: EUR 250 million Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 17
  18. 18. General Statements on Merck`s Strategy – Production “close to the customers” production centres for LC-mixtures and continued efforts to optimize and harmonize processes and productivity will guarantee business continuity and contribute to the success of our customers. Atsugi, Japan, 1981 Poseung,Korea, 2002 Kuan Yin, Taiwan, 2006 Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 18
  19. 19. General Statements on Merck`s Strategy – Quality Quality is a key success factor for Merck. The company-wide establishment of “Six Sigma” will ensure the continuity of highest quality standards for our customers. New Innovation and QC Center in Atsugi, Japan Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 19
  20. 20. General Statements on Merck`s Strategy – Display Reliability Labs • Physical and chemical analysis of defects in LCD panels and panel components ensures fast response to customer requests and complaints. • This also supports our LC mixture development in terms of display reliability. • The development of tools to reproduce our customers’ reliability problems and characterize them in a quantitative and qualitative way helps to elucidate their root causes. • A close cooperation with other raw material suppliers helps to solve problems fast and efficiently. This Avoids problems before they arise! Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 20
  21. 21. Strategy as a Material Supplier for the FPD industry Customer Centric Technology Driven Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 21
  22. 22. Future Trends in LCDs and their Impact on Merck´s R&D • LCD TV: higher frame rates (200 Hz) for faster response, scanning backlights (LEDs), higher colour gamut • Monitors: faster switching for game applications, also higher frame rates, multimedia content • Notebooks: product trends: multimedia content, lower power consumption, wider operating ranges • PIDs: ultimate reliability, also for outdoor use Impacts on LC mixture parameters have to be carefully evaluated by Merck taking into account the general evolution of the LCD technology. Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 22
  23. 23. Consequences: Shared Visions with Customers and OEMs • Shared Visions with customers secure fastest progress for future LCDs. • For optimum integrated solutions to today’s LCD performance targets, close collaboration between LCD manufacturers and Merck is indispensable. • In a continuous effort, Merck is pushing the limits of mixture performance further. In order to do it “into the right direction”, it is essential to have a common understanding with LCD manufacturers about future LCD trends. Mutual understanding about our technical abilities and the trends in the display market will lead to target-oriented R&D activities on both sides. Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 23
  24. 24. Summary • Merck is market and technology leader in Liquid Crystals. • The product portfolio of the LC Division comprises: – Liquid Crystals, OLED materials, Reactive Mesogens, Organic Semiconductors and Structuring Materials • Merck´s strategy as material supplier to the FPD industry: • Customer Centric: – Merck has R&D and production centres close to customers – Quality (6 Sigma) and reliability are key success factors for Merck. • Technology Driven: – Merck closely monitors and follows all trends in the LCD industry. – Shared visions with customers secure fastest progress for future LCD. Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 24
  25. 25. „Take it easy ...“ The truth about the manufacture of Flat Panel Displays Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 25
  26. 26. „Take it easy ...“ The truth about the manufacture of Flat Panel Displays Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 26
  27. 27. Vielen Dank für Ihre Aufmerksamkeit Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 27
  28. 28. Operational Principle of the Twisted Nematic Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven Cell (TN Cell)28 ProcessNet 2008, Karlsruhe, 08.10.08
  29. 29. In Plane Switching (IPS)-Mode d = cell thickness l = electrode distance ~ πl Κ22 Large Δε is of essential importance for Vth~ d ε0Δε low operating voltage Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 29
  30. 30. Vertically Aligned (VA)-Mode Polarizer Glass Substrate ITO Layer Orientation Layer ~ Liquid Crystal Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08 30

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