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STAND OUT!
PERSONAL BRANDING,
MARKETING, NETWORKING & VISIBILITY
PRESENTED BY MERANDA M. VIEYRA // DENVER LEGAL MARKETING LLC
2
As of May 2018,
there are 40,956 registered
attorneys in Colorado.
SNAPSHOT OF
COLORADO LAW
Source: ColoradoSupremeCourt.com
3
Marketing & Networking
Visibility – Involvement & Awards
Personal Brand
WHAT WE WILL COVER TODAY
4
“Your brand is what
other people say about
you when you are not in
the room.”
Jeff Bezos, Founder of Amazon
5
Reputation
Management
Relationship
Building
FROM DAY ONE
6
Bedside
Manner
• Be NICE
• Be PRESENT
• Be INTERESTED
• Be THANKFUL
• Be HELPFUL
• Be VALUABLE
• Be KIND
DID YOU KNOW?
New client acquisition costs more.
The cost of gaining a new client is 10x
greater than the cost of retaining an
existing customer.
7
VISION
#your brand
8
VALUE
VISION
#your brand
9
VALUE
VISION
#your brand
MESSAGE
10
TRENDS
PROBLEMS SOLUTIONS
ISSUES
QUESTIONS
11
Professionalism.
Legal Community.
Industry Groups.
Service to Others.
Leadership Roles.
Think Long Term
12
MARKETING &
NETWORKING STRATEGY
YOUR VALUE
YOUR OFFERING
YOUR DIFFERENCE
.
13
MARKETING
&
NETWORKING PLAN
IMPLEMENT
MONITOR
76% of adults looking to hire an
attorney go online. (LexisNexis)
14
Clean Up Your Digital Profile
15
Individual Lawyer Marketing
Strategy
• Brand, Vision, Mission
• In-Person Action Items
• Personal Digital Strategy
• Big Plan with Small Steps
16
Your Plan. Your Success.
Advertising
Collateral Materials
Directory Listings
Events & Seminars
Email Newsletter
LinkedIn or Social Media Strategy
Thought-leadership
Market Research
Memberships
Public & Media Relations
Website
17
Plan.
Commit.
Succeed.
• Once a week, I will have coffee or lunch with a client, referral
source, or a prospect for either.
• Once a month, I will attend at least one event for the bar
association or a community group of which I am a member.
• Once a month, I will draft and publish a blog post.
• Once a quarter, I will go to a large bar association event or
industry conference where I can meet at least six to eight new
people.
• Once a year, I will present at a live seminar or webcast for
other lawyers or for my clients.
One Day
or
Day One.
You Decide.
18
Community Involvement
19
• New people
• New ideas
• New skills
20
WHERE TO SPEND YOUR
TIME
• Legal organizations
• Professional associations
• Neighborhood organizations
• Historic organizations
• Social service organizations
21
OPPORTUNITIES FOR GROWTH
SKILLSET NETWORK VISIBILITY EXPERIENCE LONGEVITY
AWARDS & ACCOLADES
22
“Over 90% of
consumers stated
they read reviews
when evaluating a
business.”
-Martindale-Hubbell
2.5% Rising Stars, 5% Super Lawyers
Complete Your Profile (announced in March)
Vote & Be Voted For
23
Under 500 Listed|50 Specialties
Complete the Survey (sent out in May)
Vote & Be Voted For
24
Three Peer Review Ratings:
AV Preeminent, Distinguished and Notable
Initiate the Survey
Be Listed on their Site | Admitted for 3 Years
25
26
• AVVO
• Best Lawyers in America
• Chambers USA
• Law Week Colorado
• Business Publications
• Bar Associations (local and
national
• Professional Organizations
• Non-Profits & Community
Organizations
• Alumni Organizations
27
Conclusion
BRAND
MARKETING &
NETWORKING
VISIBILITY
www.DenverLegalMarketing.com
www.linkedin.com/in/merandavieyra
28
Thank You!

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Personal Branding and Marketing Strategies for Lawyers