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HNBA - 2019 Valentine's Day Soiree (STAND OUT!)

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Presentation on 2/12/19 to Colorado lawyers on personal branding, marketing, networking and visibility techniques. Information provided also covered community involvement as well as awards and accolades.

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HNBA - 2019 Valentine's Day Soiree (STAND OUT!)

  1. 1. STAND OUT! PERSONAL BRANDING, MARKETING, NETWORKING & VISIBILITY PRESENTED BY MERANDA M. VIEYRA // DENVER LEGAL MARKETING LLC
  2. 2. 2 As of May 2018, there are 40,956 registered attorneys in Colorado. SNAPSHOT OF COLORADO LAW Source: ColoradoSupremeCourt.com
  3. 3. 3 Marketing & Networking Visibility – Involvement & Awards Personal Brand WHAT WE WILL COVER TODAY
  4. 4. 4 “Your brand is what other people say about you when you are not in the room.” Jeff Bezos, Founder of Amazon
  5. 5. 5 Reputation Management Relationship Building FROM DAY ONE
  6. 6. 6 Bedside Manner • Be NICE • Be PRESENT • Be INTERESTED • Be THANKFUL • Be HELPFUL • Be VALUABLE • Be KIND DID YOU KNOW? New client acquisition costs more. The cost of gaining a new client is 10x greater than the cost of retaining an existing customer.
  7. 7. 7 VISION #your brand
  8. 8. 8 VALUE VISION #your brand
  9. 9. 9 VALUE VISION #your brand MESSAGE
  10. 10. 10 TRENDS PROBLEMS SOLUTIONS ISSUES QUESTIONS
  11. 11. 11 Professionalism. Legal Community. Industry Groups. Service to Others. Leadership Roles. Think Long Term
  12. 12. 12 MARKETING & NETWORKING STRATEGY YOUR VALUE YOUR OFFERING YOUR DIFFERENCE .
  13. 13. 13 MARKETING & NETWORKING PLAN IMPLEMENT MONITOR
  14. 14. 76% of adults looking to hire an attorney go online. (LexisNexis) 14 Clean Up Your Digital Profile
  15. 15. 15 Individual Lawyer Marketing Strategy • Brand, Vision, Mission • In-Person Action Items • Personal Digital Strategy • Big Plan with Small Steps
  16. 16. 16 Your Plan. Your Success. Advertising Collateral Materials Directory Listings Events & Seminars Email Newsletter LinkedIn or Social Media Strategy Thought-leadership Market Research Memberships Public & Media Relations Website
  17. 17. 17 Plan. Commit. Succeed. • Once a week, I will have coffee or lunch with a client, referral source, or a prospect for either. • Once a month, I will attend at least one event for the bar association or a community group of which I am a member. • Once a month, I will draft and publish a blog post. • Once a quarter, I will go to a large bar association event or industry conference where I can meet at least six to eight new people. • Once a year, I will present at a live seminar or webcast for other lawyers or for my clients.
  18. 18. One Day or Day One. You Decide. 18
  19. 19. Community Involvement 19 • New people • New ideas • New skills
  20. 20. 20 WHERE TO SPEND YOUR TIME • Legal organizations • Professional associations • Neighborhood organizations • Historic organizations • Social service organizations
  21. 21. 21 OPPORTUNITIES FOR GROWTH SKILLSET NETWORK VISIBILITY EXPERIENCE LONGEVITY
  22. 22. AWARDS & ACCOLADES 22 “Over 90% of consumers stated they read reviews when evaluating a business.” -Martindale-Hubbell
  23. 23. 2.5% Rising Stars, 5% Super Lawyers Complete Your Profile (announced in March) Vote & Be Voted For 23
  24. 24. Under 500 Listed|50 Specialties Complete the Survey (sent out in May) Vote & Be Voted For 24
  25. 25. Three Peer Review Ratings: AV Preeminent, Distinguished and Notable Initiate the Survey Be Listed on their Site | Admitted for 3 Years 25
  26. 26. 26 • AVVO • Best Lawyers in America • Chambers USA • Law Week Colorado • Business Publications • Bar Associations (local and national • Professional Organizations • Non-Profits & Community Organizations • Alumni Organizations
  27. 27. 27 Conclusion BRAND MARKETING & NETWORKING VISIBILITY
  28. 28. www.DenverLegalMarketing.com www.linkedin.com/in/merandavieyra 28 Thank You!

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