Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Loading in …3
×
1 of 15

Success on the web, made simple.

2

Share

Download to read offline

Presentation for the SCORE Leadership Conference in Washington D.C. on 8/12/2014. A look at what an online identity is, what the components comprise a website, and some information on social and SEO marketing.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Success on the web, made simple.

  1. 1. Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  2. 2. • Small business advocate • Website creator • Developer • Marketer • Speaker and inventor • GoDaddy Evangelist • My Website: Mendel.me Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  3. 3. Discussion about online identity. Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  4. 4. Website Social Media Online Reviews Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  5. 5. 85% OF CONSUMERS USE THE INTERNET TO FIND LOCAL BUSINESSES. Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  6. 6. Accessibility Branding Establish Credibility Connect with Customers Generate Leads Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  7. 7. A website is an extension of an offline business. Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  8. 8. Domain Name All-in-one website solution OR hosting Professional Email Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  9. 9. Social Media Local Reviews Mobile Search Engine Optimization Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  10. 10. Online Offline Social media = word of mouth Local reviews = personal referrals Mobile = popup cart SEO = sign placement and wording Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  11. 11. Be real Encourage open dialogue Ask questions Respond to feedback Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  12. 12. Be relevant Be specific Be strategic Be natural Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  13. 13. USB Drives at GoDaddy’s Booth SEO – Moz.org GoDaddyTrainingHub.com SCORE.org Tweet @ifyouwillit #SCORENLC with tidbits you learn today!
  14. 14. Turn your idea into a business pre-guide DIY Getting started worksheet and build your own website Workshop materials (instructor guide, participant pre- work, participant guide, build a website together) Tweet @ifyouwillit #SCORENLC with tidbits you learn today! 10 PDF RESOURCES FOR CLIENTS AND ADVISORS
  15. 15. Questions Tweet @ifyouwillit #SCORENLC with tidbits you learn today!

×