. . וההוספה בלימוד התורה
בעניני משיח והגאולה היא ה"דרך
הישרה" לפעול התגלות וביאת
משיח והגאולה בפועל ממש
)משיחת ש"פ תזו"מ ה'תנש"א(
The Rebbe's Koch in
Our Shlichus in a
Reb Yoel Kahn
יחי אדוננו מורנו ורבינו מלך המשיח לעולם ועד
HISKASHRUS TODAY – ONLY
A word from the Editors
Our Shlichus In A Nutshell:
Reb Yoel Kahn
Kislev: A Month of Geulah
IF YOU KNEW, WHY DID YOU
A Sicha of the Rebbe
THE KINUS WHICH CHANGED
The Rebbe's message which changed
MOSHIACH IS ON HIS WAY
WE WANT TO SEE THE REBBE
The Story Behind the Picture
THE MOSHIACH YEARS
The Rebbe's Koch in Moshiach
throughout the years
LONGING FOR MOSHIACH – WILL
BRING HIM SOONER
Ksav Yad Kodesh
THE CHOSSID WHO DEDICATED
HIS LIFE FOR MOSHIACH
Reb Zalmen Gurary
2 | Moshiach Weekly
ENOUGH IS ENOUGH!
It is with great pleasure that we present our readership
with this Expanded Edition of Moshiach Weekly, which
is being released in time for the Kinus HaShluchim
For a Chossid living with Moshiach, the sole mention
of the Kinus HaShluchim evokes memories of the Kinus
HaShluchim that took place in 5752, during which the
Rebbe revolutionized the idea of Shlichus in our time.
At the Pesichas HaKinus which traditionally took
place at the Rebbe’s Farebrengen on Shabbos afternoon,
the Rebbe’s message to the Shluchim was clear: Your
Avodah to spread Chassiddus and Yiddishekeit to all
corners of the globe has been completed! The only thing
remaining in Shlichus is to be Mekabel Pnei Moshiach
Tzidkeinu. The Rebbe clariﬁed that obviously all of the
previous Avodah’s (Mivtza Teﬁllin, Hafotzas Hamayonos Chutzah etc) must still be carried out, however,
now, the main aspect of Shlichus which must permeate
all other aspects is the Inyan of Moshiach.
Of course, this Sicha didn’t come as a surprise. It came
as a direct continuation to the Sichos of the summer
of 5751 and the beginning of 5752 in which the Rebbe
emphasized over and over again that the concept of
Moshiach has to be the main focus of our Avodah in
our historic time.
The Moshiach Weekly
is a weekly publication
for Chabad communities
covering topics related to
Moshiach and Geulah.
To subscribe or dedicate an issue contact us at:
:נסדר והוכן לדפוס ע"י
אברהם משה בן עטא לאה, יהושע בן מינא
רחל, יוסף הכהן בן מנוחה רבקה, יוסף בן
,שיינא באשא, לוי בן לאה מרים בלומא
לייבל בן שרה, מנחם מענדל בן מלכה
,זיסעל, מנחם מענדל בן שיינא באשא
,מנחם מענדל הכהן בן חיה שיינא מיכלא
.שניאור זלמן בן יהודית פראדשא
As is well known, the main eﬀorts of the Friediker Rebbe in Soviet Russia were focused on bulding
Chadorim and ensuring that Jewish children receive
a proper Chinuch. This was an enormous Chiddush at
the time, since it was the initial breakthrough for what
we would call Mivtzoim. Until then, Chassidim were accustomed to Avoda Penimis, in which each one worked
on himself and removed himself from matters of this
world. A genuine Chassid was certainly not someone
who walked about among others.
bar then you are mine. But if not, then you may still be
Itche [i.e., a Maskil and an Oved, etc.], but you have no
connection with me.”
In other words, although Reb Itche was an outstanding Chassid, nevertheless when the call of the hour was
teaching children, the Friediker Rebbe demanded of
him to leave the Tziyur he had been raised to be and
which he was used to, and get used to a new Avoda. So
too with us and the question about Hiskashrus without
Inyonei Moshiach. It’s hard to relate to the new Mivtza
the Rebbe told us to do, and many of us try our best to
stick with our previous Tziyur.
A WORD FROM THE EDITORS
Hiskashrus today - only
In the later years, the Rebbe referred often to “Tekufa
Hoacharona” (this most recent period). The Rebbe refers to it as a diﬀerent era and not just as speciﬁc change
Obviously, the change from one era to another is
much more radical than a speciﬁc change, which is
why eﬀort is required to adjust. And just as they had to
adjust in previous generations, we too must make the
Once the Rebbe announced Mivtza Teﬁllin, there just
can’t be a Chabad House that does not do this Mivtza
and which champions Hiskashrus without Mivtza Teﬁllin!
Once the Rebbe founded Tzivos Hashem, there cannot be a Chassid who raises his Children to be “a Chassid of the Rebbe” without being a soldier in Tzivos
Hashem, and without the slogan of Moshiach Now.
Likewise, when the Rebbe made it clear that the focus
now is on Kabbalas Pnei Moshiach Tzidkeinu, and he
emphasized that this is the gateway for everything else
and this is the only Shlichus, it is clear that if we want to
be “the Rebbe’s Chassidim”, we must put all of our energy into this Mivtza, and if not, there is a big question
mark on our Hiskashrus to the Rebbe R”L.
The Friediker Rebbe came along and turned things
upside down. He demanded of the great Chassidim,
tremendous Baalei Avoda who devoted all their time to
Avodas Hashem, to go “out there” and gather uneducated Jewish children and learn Alef Beis with them.
It is to this end that we are printing this Expanded edition, in which we present an array of artices, designed
to give the reader a taste of the Rebbe’s Shturem about
Moshiach, and the Chassidim’s activities which were
done it its wake.
During this time the Frierdiker Rebbe once farbrenged
with a Koch about the Mesirus Nefesh demanded of every Chossid to ensure the proper Chinuch for Tashbar
(Tinokos Shel Beis Rabon – Jewish children). Among
those present was the famous Chassid Reb Itche der
Masmid who was known for his outstanding piety and
asceticism. In the middle of the Farbrengen, the Rebbe
turned to R’ Itche and said, “If you are involved in Tash-
It is our fervent hope that this publication will inspire
its readers to do more in all Inyonim connecyed with
'the only Shlichus', being Mekabel Pnei Moshiach, and
may this be the מכה בפטישin bringing the Geula, and
may we be zoche to celebrate this Kinus together with
The Rebbe in the Beis HaMikdosh HaShlishi.
Kislev 5774 | 3
When speaking in connection with the Kinus
Hashluchim, it is of utmost importance to look at the last
Sicha which the Rebbe has spoken to us, Shluchim. In
5752 – the last time the Rebbe addressed the Shluchim,
the Rebbe told us, that we now have only one Shlichus
to accomplish: To be Mekabel Pnei Moshiach Tzidkeinu!
We must therefore remember, that even if we are doing
all good things but the spirit of Moshiach is not felt in
them – this means that we are sleeping! And we must be
aware that if we are sleeping and not fulﬁlling the main
task that we have, even the good things that we are doing
are not being done the way they should be.
The Rebbe is telling us that everything in our Avodas Hashluchus must be permeated with one thing:
No matter what we believe about the Rebbe, no matter
our aﬃliations, our Shlichus must be dedicated to bringing Moshiach!
Everyone is busy contemplating what exactly needs to
be done, and how to prepare themselves and the entire
world to greet Moshiach. One says like this and the other
says like that, and everyone is thinking how to do it best.
How can it be, that notwithstanding the fact that it's
been so long since we last heard Sichos from the Rebbe,
we still haven’t brought about the Hisgalus. We must do
all we can to bring Moshiach now!
Everyone is so involved in the debates to the extent
that they forget about the point! They forget who we are
and with what we are supposed to be living. This one is
involved in this and the other is involved in that, and
they are all doing good things. Some are Shtureming in
Mitzvas Teﬁllin – What is greater than Teﬁllin? Others
are involved in Mitzvas Ahavas Yisroel – What is greater
than Ahavas Yisroel? They're all good things, but they
forget about the main thing! The main thing is Moshiach!
Everyone remembers how a journalist came to the
Rebbe a day before 27 Adar asking for a message to print
in in the newspapers. The Rebbe answered that it is already been publicized that Moshiach is not only coming
but he is already on his way!
4 | Moshiach Weekly
Everyone remembers how strong the Rebbe spoke
about the need for Moshiach.
This must not remain a memory from the past, we
must take action and bring Moshiach now!
KISLEV AND THE GEULAH
A sicha of the Rebbe
Kislev: A Month
In the month of Kislev in which we ﬁnd
ourselves, we ﬁnd a few special days which
have a connection with the Geulah. The 9th
of Kislev is the birthday and yartzeit of the
Mitteler Rebbe. The Mitteler Rebbe started
to disseminate chassidus in a broad way, to
the extent that he was informed on to the
government, which in essence was a Kitrug
above trying to put a stop to this new level of
On Yud Kislev the charges and accusations
were dropped without major conﬂict, which
led to the spreading of chassidus in an even
The next special day we ﬁnd in this month
which has to do with the Geulah, is the
Chag Hageulah of the Alter Rebbe – the
founder of chassidus Chabad, on the 19th
day of the month. By contrast to the short,
ﬁery ma’amorim which were said before the
arrest, the ma’amorim delivered after the
liberation were very much more embodied in
After the Alter Rebbe’s histalkus in 5573 his
son the Mitteler Rebbe accepted the mantle
of leadership, he started to say chassidus in
a broader more explanatory fashion than his
This all serves as a preparation for the
redemption which comes through יפוצו מעינותיך
6 | Moshiach Weekly
חוצהbeginning with Yud Tes Kislev – the
redemption of the Alter Rebbe and further
developed on Yud Kislev – the redemption of
the Mitteler Rebbe.
Since we have seen the success of hafotzas
hamayonos throughout the years despite the
obstacles they faced, and the redemptions
which they experienced during this month:
Yud Kislev, Yud Tes Kislev and Chanukah,
this gives us extra encouragement in our
belief that now is the time, and that this is the
month for Moshiach to come NOW!
(Based on the sicha of Parshas Vayetzei 5749)
A Chassidishe Ma'aseh
On the night of Tisha B’Av, R’ Chanoch of Litimorsk (later the Alexander Rebbe) sat on the
threshold of the shul in Peshischa. He said:
“There was a simple villager who did not know
the Alef-Beis or any Jewish customs. All his life he
yearned to live with his fellow Jews but was unable
to do so until he reached old age. It was only then
that he liquidated his farm and moved to town.
“Erev Pesach, he wanted to have a proper seder,
but he had never seen one. He was too embarrassed
to ask anyone and so he sent his wife to the neighbor, ostensibly to borrow something but in the
meantime, to see how the table was set.
“Just at the time that she visited, the neighboring
husband and wife quarreled and the husband took
a thick stick and hit his wife. The former villager’s
IF YOU KNEW,
WHY DID YOU SEND US?!
wife returned home downcast upon seeing what a
proper seder looked like.
“Her husband asked her what she had seen, but
she remained silent. He asked her again but she refused to talk. He became very angry and grabbed a
stick and hit her.
“She sighed and said, ‘If you knew, why did you
send me there to look?’”
R’ Chanoch ﬁnished his story and was silent, but
his audience burst into laughter.
R’ Yechiel Meir of Gustinin said: “Why are you
laughing? Isn’t this the complaint of your souls to
Hashem – You knew we would sin, so why did you
send us to Golus?”
Kislev 5774 | 7
The Rebbe explained, that from time to time, a new Inyan
is introduced into Avodas HaShlichus which permeates and
becomes the gateway for all other parts of Shlichus. In the
recent past, the Rebbe continued, a new Inyan has been
added and become the one Shlichus which must permeate
and elevate all other facets of Shlichus: “To be Mekabel Pnei
Moshiach Tzidkeinu BiGeulah Hoamitis VeHashleimah”.
8 | Moshiach Weekly
The time is shortly after the Histalkus of the Frierdiker Rebbe. Lubavitch is deep in mourning over
the sudden passing of the Rebbe. It has been only 10
years since Lubavitch relocated to the western hemisphere, which, in the words of the Alter Rebbe, did
not experience Matan Torah. Under the direction of
the Frierdiker Rebbe and his son-in-law, then known
as the Ramash, the Chassidim rebuilt the Chabad
community and its Mosdos with sweat and blood.
At that time, only one thing was of concern to the
Askanim and Chassidim: ensuring Lubavitch continuity. They hoped that a new Rebbe would slowly
continue developing the Lubavitch community, both
in America and abroad.
The Rebbe, however, had diﬀerent plans. Plans
extending far beyond the horizons of the Lubavitch
community. Plans of inﬂuencing every single Yid, regardless of background or aﬃliation, to follow in the
ways of the Torah, and of our Rabbei’im. In no time,
Chassidm began hearing new concepts, "going out
on Shlichus," “lighting up the world" and so forth.
Many energetic Chassidishe Yungeleit, who could
have contributed plenty to the development and exKislev 5774 | 9
pansion of the Chabad community at
home, were sent as Shluchim to distant and foreign cities and countries:
Morocco, Tunisia, Italy, Argentina,
Australia, and many more. Gradually
the Chassidim began to realize that in
front of their very eyes they were witnessing the formation of a new era,
"Dor Hashvi’i', a direct continuation of
the previous generation’s Avodah: Shlichus!
What is Shlichus? The deﬁnition was
given by the Rebbe himself: Hafotzas
HaTorah, Yiddishkeit and Chassidus
to every possible location, thereby returning Yiddishe Neshamas to their
What is the purpose of Shlichus?
The answer to this is found in the reply of Moshiach to the Baal Shem Tov’s
question “Eimosai Kaosi Mar”, “When
will the master (Moshiach) come”? To
which Moshiach responded “Lichsheyafutzu Maayonosecha Chutza,” “When
your wellsprings will spread outward.”
Meaning, the spreading of the wellsprings of Chassidus across the globe
will bring about the Geulah and the
coming of Moshiach.
Despite this being the purpose of
Shlichus throughout all the years,
10 | Moshiach Weekly
this goal wasn't felt so much in the
Shluchim's activities. Naturally a
lot of Mekuravim in the early years
were not fully aware of the objective of Shlichus. Their knowledge of
Yiddishkeit did not contain a particular emphasis on the upcoming Geulah.
The fact that it was the ﬁnal goal did
not cause it to become part of the Shlichus itself. And most important of all,
the Shluchim did not feel that every activity on their part was part of a global
campaign to bring Moshiach.
With time, the Rebbe changed the
style, and started saying more and more
expressions about the Geulah and our
obligation to bring it. After these Sichos, the Shluchim were required to
feel and have in mind that every one of
their activities, is part of a long process
which will eventually bring to the ﬁnal
goal, the Geulah.
But even this did not bring about dramatic changes in the Shlichus, rather
the Shlichus and its manner remained
the same, just like in 5710 (besides the
many details which were added, the ten
Mivtzoyim etc.) with a small addition
of Kavana to bring the Geulah. That’s
how things ran until the beginning of
* * *
Once a year, a Kinus for all the
Shluchim would take place. The oﬃcial
opening of the Kinus would be at the
Rebbe’s Farbrengen on Shabbos. The
Rebbe would elaborate about Shlichus
and the diﬀerent ways to go about it.
These Sichos were so to say the “yearly
mission” that the Rebbe gave to his
Shluchim. Following the Kinus, the
Shluchim would go back to their Shlichus, faithfully carrying out the Rebbe’s latest instructions.
The Kinus of 5752 began on 25
Cheshvan – Shabbos Mevarchim
Kislev. Excitement ﬁlled the air in anticipation of the Sicha. Ever since the
Sicha of 28 Nissan 5751, in which the
Rebbe implored the Chasssidm to do
whatever they can to bring Moshiach
Bepoel, Chassidim were caught up in
a storm of Geulah. Nevertheless, in regards to the Shluchim’s work, there was
no real innovation even during this period. The Rebbe did instruct to take on
new activities (such as learning Inyonei
Moshiach U’Geula) however the general Shlichus remained the same.
Half a year later, towards the end of
Cheshvan 5752, Crown Heights ﬁlled
with Shluchim. For many, it was their
ﬁrst visit since 28 Nissan, and they all
wanted to get a clear picture of their
mission at the current stage.
They were not left disappointed. The
Rebbe explained, that from time to
time, a new Inyan is introduced into
Avodas HaShlichus which permeates
2575 PARTS FROM SICHAS SHABBOS PARSHAS CHAYEI SARAH
אין דעם גופא – וואס איז שייך צו דעם כינוס
וואס איז שייך
אין דעם גופא
השלוחים בכל שנה ושנה – קומט צו דער חידוש בשנה
זו במיוחד אין דעם קשר פון דער עבודת השליחות
מיט"שלח נא ביד תשלח״, די שליחות פון משיח צדקנו:
מ׳האט גערעדט פריער אז כ״ק מו״ח אדמו״ר נשיא
דורנו האט מודיע געווען, אז מ׳האט שוין פארענדיקט
אלע עניני העבודה, און מ'שטייט שוין גרייט "עמדו הכן
כולכם״, צו מקבל זיין משיח צדקנו.
און עס איז שוין מקוים געווארן דעם סימן פון שנה
שעברה – ה׳תשנ״א ר״ת הי׳ תהא שנת נפלאות אראנו,
און בהוספה בשנה זו – והולך ונמשך – הי׳ תהא שנת
נפלאות בה, )און( בתוכה – אז דאס )נפלאות( ווערט דער
מהות ותוכן ונשמה פון דעם יאר.
און מ׳זעט בפועל ווי עס איז געווארן און עס ווערט
דער ״ילחום מלחמת ה׳״ ומנצח בכמה וכמה ענינים –
ודוקא מתוך מלחמה של שלום. און נצחון איז אויך מלשון
נצחיות, פארבונדן מיט דעם גילוי פון ״נצח״: נ׳ – גילוי
שער הנו״ן, צ׳ – שנת הצדי״ק )ווי אידן האבן אנגערופן
דעם יאר( און ח׳ – דער גילוי פון משיח צדקנו, וואס איז
פארבונדן מיט מספר שמונה )שמונה נסיכי אדם(.
דערפון איז פארשטאנדיק, אז וויבאלד די
שלוחים האלטן שוין פון לאנג נאך מילוי התחלת עבודת
השליחות בהפצת התורה והיהדות והפצת המעינות
חוצה, און פון לאנג נאך אמצע עבודת השליחות, ביז אז
מ׳האט שוין מסיים געווען די שליחות )כהודעת נשיא
דורנו הנ"ל ואעפ״כ איז די גאולה האמיתית והשלימה
נאך ניט געקומען בפועל ממש – דארף מען זאגן אז מ׳איז
נאך געבליבן עפעס צו טאן וואט וועט ברענגען די גאולה
און דאס איז: ע״פ הידוע אז ״בכל דור ודור נולד
א׳ מזרע יהודה שהוא ראוי להיות משיח לישראל״,
א׳ הראוי מצדקתו להיות גואל ולכשיגיע הזמן יגלה
אליו השי״ת וישלחו כו׳", וע״פ הודעת כ״ק מו״ח
אדמו״ר נשיא דורנו, דער איינציגער שליח שבדורנו, דער
איינציגער משיח שבדורנו, אז מ׳האט שוין אלץ
SheBaal Peh – in a manner in which
every person will be able to understand
.according to his level and capabilities
The Rebbeim have told us: “Chassidim zeinen klug” – “Chassidim are
11 | 4775 Kislev
פארענדיקט – איז פארשטאנדיק אז ס׳הויבט זיך אן
ס׳הויבט זיך א
פארענדיקט איז פארשטאנדיק
מקויים ווערן דער "שלח נא ביד תשלח״, די שליחות
מקויים ווערן דער "שלח ביד תשלח״
פון כ״ק מו״ח אדמו״ר. און דערפון איז מובן, אז די
איינציקע זאך וואט איז איצטער געבליבן אין דער עבודת
השליחות, איז: צו מקבל זיין פני משיח צדקנו בפועל
ממש, בכדי ער זאל קענען מקיים זיין שליחותו בפועל
און ארויסנעמען אלע אידן פון גלות!
דערפון האט מען די הוראה בפועל וואס מ׳דארף
ארויסנעמען שטייענדיק איצטער בא דער התחלה
ופתיחה פון דעם "כינוס השלוחים העולמי״:
לכל לראש – דארף מען ארויסקומען מיט א הכרזה
והודעה צו אלע שלוחים, אז די עבודת השליחות איצטער
און פון יעדער אידן באשטייט אין דעם – אז מ׳זאל מקבל
זיין פני משיח צדקנו.
דאט הייסט: אלע פרטים אין דער עבודת השליחות פון
הפצת התורה והיהדות והפצת המעינות חוצה, דארפ'ן
זיין דורכגענומען מיט דער נקודה – ווי דאס פירט צו
קבלת משיח צדקנו.
ובפשטות מיינט דאס – אז פון דעם כינוס השלוחים
דארף מען קומען און להביא החלטות טובות ווי יעדער
שליח דארף זיך אליין צוגרייטן און צוגרייטן אלע אידן
במקומו ובעירו וכו׳ צו מקבל זיין פני משיח צדקנו, דורך
דעם וואס ער איז מסביר דעם ענין פון משיח כמבואר
בתושב״כ ובתושבע״פ באופן המתקבל צו יעדערן לפי
שכלו והבנתו, כולל במיוחד – דורך לימוד עניני משיח
וגאולה, ובפרט באופן פון חכמה בינה ודעת.
און היות אז דאס איז דער די עבודה פון דעם זמן, איז
מובן אז דאס איז שייך צו יעדער אידן אן אויסנאם כלל.
ועוד ועיקר: וויבאלד אז מ׳האט שוין פארענדיקט די
עבודת השליחות – קומט צוגיין יעדער שליח צו דעם
משלח האמיתי, דער אויבערשטער, און איז מודיע:
עשיתי את שליחותי, און איצטער איז געקומען די צייט
אז דו כביכול זאלסט טאן דיין שליחות: ״שלח נא ביד
תשלח" – שיק אונז משיח צדקנו בפועל ממש!
prepare himself and all the Yidden is
.his area to be Mekabel Pnei Moshiach
This is accomplished through explaining the idea of Moshiach – as it is explained in Torah SheBiksav and Torah
and becomes the gateway for all other
,parts of Shlichus. In the recent past
the Rebbe continued, a new Inyan has
been added and become the one Shlichus which must permeate and elevate
all other facets of Shlichus: “To be Mekabel Pnei Moshiach Tzidkeinu BiG.”eulah Hoamitis VeHashleimah
The Rebbe went on to explain the
reason for the recent Chiddush in
Shlichus: “Being that the Friediker
Rebbe, the only Shliach in our generation, the only Moshiach in our generation proclaimed that we have already
completed all Avodah needed to bring
Moshiach, it’s understood that the Shlichus of the Friediker Rebbe has begun
and therefore the only thing left in our
Avodas HaShlichus is to be Mekabel
Pnei Moshiach Tzidkeinu, so that he
will be able to carry out his Shlichus
”.and take all Yidden out of Golus
At the end of the Sicha, the Rebbe
outlined in very clear terms the practical Hachalotos which must be taken
at this year’s Kinus: First of all – all
Shluchim must be notiﬁed that the
Avodas HaShlichus of our times is to
.be Mekabel Pnei Moshiach Tzidkeinu
In practical terms this means that all
details of Hafotzas HaTorah, Yiddishkeit and Hafotzas HaMaayonos Chutza
:must be permeated with this Nekuda
How this action leads to the Inyan of
.Kabolas Pnei Moshiach Tzidkeinu
This Kinus must bring every Shliach to
smart.” The Chassidim realized what
they have to do. Slowly but surely the
Chassidim realized that the Sicha of
Shabbos Chaye Soroh 5752 changed,
or more accurately put, innovated,
Avodas Hashlichus. From now on
Moshiach is the topic of discussion.
Geulah and Moshiach are what must
be explained to every Yid in his area
and city, and Moshiach must permeate
every single detail of the Shlichus.
Word of the special Sicha spread
like wildﬁre amongst the Chassidim.
The “Reishis Devorim” (short summary) of the sicha was sent out to every
Chabad community, and by the end of
the week, the Sicha was checked over
and edited by the Rebbe and printed in
the Kfar Chabad Magazine and in the
At once began an unprecedented impetus to the activities of the Shluchim
in Inyonei Moshiach U’Geulah. The
fervor of the Chassidim which had
been building up ever since the Sicha
of 28 Nissan now found expression in
organized activities. The focus of the
Shluchim was now on one thing: “Di
Eintzike Zach: Geulah.”
In addition to the activities of the
Shluchim, Anash too didn’t just sit idly
12 | Moshiach Weekly
by with their hands folded. Understandably, “The International Campaign to bring Moshiach” which was
established immediately following
the Sicha of 28 Nissan, received a
major impetus: No longer was their
work another important thing. It was
now the only thing which is left to do!
Amongst many other activities,
Reb Shmuel Butman initiated a special advertisement campaign under
the title: “Hinei Zeh Moshiach Boh”
– “Moshiach is on his way”. When
he passed by the Rebbe at dollars, he
showed the advertisement sign to the
Rebbe, and explained that it would
be publicized to the entire world. The
Rebbe answered: Yashar Koach Godol!
The Shluchim Oﬃce (under Merkos
L’Inyonei Chinuch) lent a helping
hand as well to the eﬀorts to bring
Moshiach. A special document with
information about Moshiach was sent
to every Shliach. A phone conference
was organized with the best speakers
from amongst the Shluchim. Understandably, the topic up for discussion
was: What is the best way to introduce
the concept of Moshiach to the masses.
Many Shluchim took the initiative
and came up with original ideas to
spread Besurash HaGeulah. In Moldova, the new Shliach Reb Zalman
Abelsky arranged for big signs with
the words “Prepare for the coming of
Moshiach” in Hebrew and Russian to
be hung all around the city. The same
was done by Reb Mendel Pevsner, the
new Shliach to Peterburg. Even in
Russia, which had just awoken from
70 years under communist rule, the
Yidden were given to understand that
soon there will be a solution for all
their problems – Moshiach! Even in
far-oﬀ Bangkok, the Israelis at the newly-founded Chabad House were given
a clear message about Moshiach who
will soon redeem even those lost and
exiled in far-oﬀ lands.
And understandably the message
spread farther and farther. The upcoming Yom Tov of Chanukah was a
great opportunity for the Shluchim to
spread the message of redemption to
the public. The large public Menorahs,
which – every year – served as a symbol of the fact that Yiddishkeit is alive
and well, were used that year to spread
the message: ‘Moshiach is on the way –
let's get ready'.
In addition to publicizing the message, the Shluchim also placed emphasis on explaining the concept of
Moshiach and Geulah to the Yidden of
their cities and beyond. In Geneva, Reb
Mendel Pevzner arranged a Yom Iyun
(day of learning) in Inyonei Moshiach
U’Geulah for the Yidden of the city. In
Sydney, Reb Pinchas Feldman arranged
a special symposium dealing with issues of Moshiach and Geulah.
On a global scale, Reb Yonah Avtzon of Sichos in English produced
tapes of Shiurim on Inyonei Geulah
U’Moshiach and later brought a set to
the Rebbe. Giant ads were placed in
the newspapers, and the reader was
told "to reach his own conclusion": The
world is ready for change, Geulah is at
our doorstep. Reb Itche Springer added a practical side to the ads and called
on the readers to add in acts of Torah
and Mitzvos to bring Moshiach closer.
In addition to all of the above, within
a few months, many new books were
released discussing topics of Moshiach
and Geulah. To name a few: (1) “I await
his coming every day,” which essentially is a translation of the Sichos in the
Dvar Malchus that the Rebbe gave out
on 15 Iyar 5751. (2) “Mashiach,” a fas-
cinating essay written by Reb Emmanuel Shochet which brieﬂy summarizes
the personality and work of Melech
HaMoshiach and the practical implications for our times. (3) “Highlights of
Moshiach”, a Kuntres written by Reb
Avrohom Stone, discussing basic concepts in Inyonei Moshiach and Geulah
such as “The Moshiach in every generation,” “The spark of Moshiach in every
person” in easy language. (4) “Lets Get
Ready – Moshiach through Children’s
Eyes,” written by Malka Touger, which
presents Yemos Hamoshiach as they
are perceived by children, and makes
the future world more accessible to the
child. (5) “Sound the Great Shofar,” an
English rendering of the Sichos from
the years 5751-2, presenting the ideas
contained therein in an intellectual
form, while adhering to the Chasidic
sources. The book (which was later
translated and published in Hebrew)
was the ﬁrst attempt of its kind to in-
troduce the Sichos of the Dvar Malchus (from the years 5751-2) in a clear
concise form and as a practical guide
for our times.
Tzeiri Agudas Chabad (Tzach) is
the ﬁrst organization that the Rebbe
founded in Eretz Yisroel. Throughout
the years, they were the Rebbe's arm
and brought the Rebbe’s Inyonim and
instructions to all the residents of Eretz
As soon as news of the Sicha reached
Eretz Yisroel, Tzach called a staﬀ meeting. It was clear to all that after such a
clear deﬁnition of the task at hand, the
order of the day is bringing the message of Geulah to all. A new campaign
In essence it came as a continuation
to two modest signboards that were
Kislev 5774 | 13
the city. The same took place in
Be'er Sheva and many other cities.
hung a few months earlier in Tel Aviv,
which read ““ ”היכונו לביאת המשיחPrepare
for the coming of Moshiach". Signboards of this kind hung in the streets
of cities, on buses, in newspapers, as
stickers on cars and street poles, as
well as on television and radio. "Instead
of talking about the elections," said
Reb Menachem Mendel Halevi Brod,
a member of Tzach and the brains behind the campaign, "They will discuss
Moshiach." And so it was. Public consciousness was focused on one issue,
which until then seemed outdated, and
suddenly became the focal point: The
imminent coming of Moshiach.
And the method was simple. Chassidei Chabad were scattered everywhere,
and have some measure of control on
the public’s consciousness. And if the
Rebbe placed on them a special Shlichus, to bring Inyonei Moshiach to the
public, it was only natural that this became the hot topic on the agenda.
All of Anash enlisted in these activities, each in accordance with his skills.
During Bein Hazmanim (vacation)
Yeshiva Bochrim from Yeshivas Toras
Emes in Yerusholayim joined the eﬀort
by attaching stickers and signboards
about Moshiach to all Egged buses in
14 | Moshiach Weekly
Another area in which Moshiach
was introduced during this time
was in the Chinuch of children. In
the Sicha of Simchas Torah 5752 the
Rebbe said “When one looks at a Jewish child, one should see Moshiach.”
In accordance with this directive,
Reb Naftoli Rot, director of a children’s organization in Yerusholayim,
arranged a Mivtza (learning campaign) of learning Inyonei Geulah
U’Moshiach. The Mivtza, which was
called ”“ ”ילדים בנתיב הגאולהChildren on
the path of redemption,” consisted of
a structured curriculum on topics of
the Geulah and its centrality in Yiddishkeit. The course was studied in
many Lubavitcher schools, as well as
many non-Lubavitch schools. All in all,
tens of thousands of children participated in the study of Inyonei Geulah
The schools in Crown Heights immediately placed the study of Geulah
U’Moshiach as a subject in the curriculum. Reb Moshe Slonim posted a
sign in the Lubavitch Cheder in Morristown clarifying to the children the
call of the hour: To contemplate seriously about the imminent coming of
The above mentioned activities are
just a drop in the bucket of the many
Peulos that were done by Shluchim,
Bochurim and Anash as a natural reaction to the Rebbe’s call to be “Mekabel
Pnei Moshiach Tzidkeinu.” They also
reﬂect the atmosphere at that time: We
must do something to fulﬁll the Shlichus which has been placed upon us.
Afternote: As of the Kinus
Hashluchim 5774 we have not yet
heard from the Rebbe any updates pertaining to the shlichus demanded of us.
Thus, this remains the only Shlichus
and we must do everything in our power to bring it to fruition .במהרה בימינו ממש
THE STORY BEHIND THE PICTURE
MOSHIACH IS ON THE WAY
On Thursday night, Beis Adar
1 5752, Crown Heights residents
were shocked by the cruel murder of Mrs. Pesya Leah Lapine
who gave up her life Al Kiddush
That Erev Shabbos thousands
gathered outside 770 for the
Levayah. At around two o’clock
the Aron arrived. Soon after, the
Rebbe appeared with a serious
look on his holy face. Following
closely behind the Aron, he led
the procession onto Kingston
Avenue until reaching the huge
“Moshiach is on the way” sign
(corner of Kingston & Union).
The Rebbe stood there for ten
minutes, all the while watching
the people continue down to the
house of the Nifteress, and during that time looked up at the
sign which was hanging above.
Kislev 5774 | 15
On Simcha Torah 5754, during the break between Shachris and Hakofos, a group of Anash who donated
generously to The Building Fund of Beis Rabeinu SheBeBovel” passed by the Rebbe.
Among them was Reb Meir Schreiber of Crown Heights, he showed the the Rebbe a picture of Kos Shel
Brocho 5748, in which the Rebbe is seen being me’oided strongly with both of his holy hands and asked “in
the name of all Chassidim, will we merit to see such Giluyim once more?” The Rebbe nodded his holy head.
This answer didn’t satisfy him. A a few weeks later he sent in to the Rebbe a detailed letter to aﬃrm that the
Rebbe meant that the Chassidim would actually see the Rebbe as before.
Kevod Kedushas Admur Shlita:
After I passed before the Rebbe on Simchas Torah, I was uncertain what the Rebbe meant. I want
to clarify the following: Out of their great love to the
Rebbe, the Chassidim are feeling very down from the
great suﬀering that the Rebbe is enduring. If there
was some light at the end of the tunnel, without any
16 | Moshiach Weekly
doubt it would help us signiﬁcantly. Will we merit to
see the Rebbe as in the enclosed picture? With the
same physical strength and more? We ask for the
Rebbe’s brocho that this should be very soon!
When the letter was shown to the Rebbe, the Rebbe nodded in aﬃrmation. When the secretary added:
,שיהיה ביתר שאת וביתר עז ובבריאות שלימה וחזקהthe Rebbe
again answered aﬃrmatively.
brimming with signs that
Moshiach’s arrival is ever
imminent. The following
article will attempt to
give a general overview
of some of the special
anecdotes that transpired
in the years 5742-5754.
18 | Moshiach Weekly
rom the day I went to Cheder, and even prior to that, I
began picturing in my mind
images of the Geulah. The
Rebbe’s koch in Moshiach
started already as a little child, and only
intensiﬁed as time went on. From the
Rebbe’s ﬁrst Ma’amer of Bosi Ligani
in 5711, to the Mivtzoim campaigns
starting in the late 5720’s, and the completion of the ‘Moshiach Sefer Torah’ in
5730, the Rebbe constantly imbued in
us Chassidim the belief in, and anticipation for, the complete and ﬁnal Geulah, and that it will be occurring in our
In the early 5740’s however, the intensity was ratcheted up a notch. Beginning with the establishment of Tzivos Hashem in 5741, regarding which
the Rebbe explained that every child is
a soldier in Hashem’s army working to
bring Moshiach. The newly-founded
organization’s slogan was “We Want
Moshiach Now,” as the Rebbe stressed
that we must demand Moshiach in
English so that everyone can understand and join in the cry.
These were years brimming with
signs that Moshiach’s arrival is ever
imminent. The following article will
attempt to give a general overview of
some of the special Sichos, events and
anecdotes that transpired in the years
תשמ"ב – תהא שנת ביאת משיח
The wave of Moshiach that hit in the
year 5741 with the opening of Tzivos
Hashem, whose slogan is "We want
Moshiach now," swept into the year
5742. It was the ﬁrst time the Rebbe revealed the roshei teivos of a year.
The Rebbe spoke of the roshei
teivos for the ﬁrst time at the Farbrengen of the 2nd day of Shavuos:
"As it is known, in the letters תשמ"ב
are hinted the roshei teivos of many
good things, they even hint at ''tehei
shnas bias moshiach''!... V’yehi rotzon
that very soon we'll merit the fulﬁllment of the yi'ud ''Tehei Shnas bias
Moshiach, namely, that we will leave
this Golus and go greet Moshiach
The ''Shalsheles Hayachas” sums up
the year as follows:
''Calls for the true and eternal unity
of all Yidden by them buying letters in
a general Sefer Torah written in their
merit, each according to his custom
(Ashkenaz, Sefard, Teiman, Arizal etc).
instructs the Hanholos of Tomchei
Temimim and Beis Rivkah, respectively, to immediately begin writing a
Sefer Torah in the merit of their students, benefactors and families. Notes
that this mitzvah is mentioned at the
end of the 613 mitzvos and some connect it with the end of Golus. Calls for
an extraordinary eﬀort in Hafotzas
Hama'ayonos Chutzoh and Mivtza
Chanukah. Notes that in various Seforim 5742 is a “keitz.” Look and see
what people say: it's the roshei teivos of
'tehei Shnas bias Moshiach.''
תשמ"ג – תהא שנת גילוי משיח
At the beginning of the year the
Rebbe called for every Yid to spread
the idea of the Sheva Mitzvos Bnei Noach among all the nations of the world.
This, in accordance with the P'sak of
the Rambam that ''Moshe commanded in the name of Hashem to force all
mankind to accept the mitzvos that
Bnei Noach were commanded.” The
Rebbe explained that it doesn't mean
to force them literally, but rather with
the proper explanation that these seven
laws are the basis for the continuity of
a healthy and just humanity and allow
for diﬀerent cultures to coincide together, in unity, around the belief in the
creator of the world.
As proof of this, the Rebbe referenced
the announcement of President Ronald
Reagan calling on all citizens to unite
behind the Seven Noahide Laws as well
as the declaration of the US Senate and
Congress, that they be upheld. The
Rebbe concluded: “the very fact that
the president of the United States came
out with an open declaration to fulﬁll
the Sheva Mitzvos, this itself should in-
that hit in the
year 5741 with
is "We want
into the year
vigorate the Yidden in their eﬀorts to
aﬀect the nations of the world.''
These actions bore fruit with millions of gentiles taking part in various
campaigns, taking upon themselves to
fulﬁll the Sheva Mitzvos and prepare
the world for ''a time when there will
be no wars, hunger, jealousy or strife” –
the time of the Geulah. Yet another link
in the chain of events set into motion
by Melech HaMoshiach to prepare the
world for the Geulah.
During that year the Rebbe called on
all educational institutions to institute
– ”A moment of silence” – 60 seconds
of thought about the creator of the universe.
The Rebbe explained: Over the past
50 years American youth descended
into moral decay. The only plausible
explanation for this phenomenon is
the lack of recognition of a creator.
For without belief in ''an eye that sees
Kislev 5774 | 19
What shall I
Shall I talk
about our new
long as you
and an ear that hears,'' so long as he believes he won't get caught, he'll do absolutely anything. And even if he does
get caught, there’s nothing an easy bribe
can’t accomplish. It is therefore crucial
that in every kindergarten, school, high
school and university, there be, at the
start of each day, a moment of silence –
60 seconds to think about G-D.
In light of this the then president, Ronald Reagan, called on all schools to begin
each day with a moment of silence. The
Rebbe praised this step and encouraged
the members of the Senate and Congress to follow suit. Throughout the subsequent years ‘Moment of silence’ laws
were enacted in many states.
The moment of silence causes one
to contemplate ''Am I really fulﬁlling
my purpose on this world? Who is the
master of this world? What am I doing
to serve His needs?” It thus prepares the
20 | Moshiach Weekly
world for the coming of Moshiach by
also preparing the gentiles for his coming.
That year’s roshei teivos “תהי' שנת גאולת
”משיחand “ ”תהי' שנת גילוי משיחwere ﬁrst
revealed by the Rebbe on Erev Rosh Hashana of that year.
An excerpt from Zalmon Jaﬀe’s “My
Encounter with the Rebbe – Vol. 14”
documenting a conversation he had
with the Rebbe shortly after Simchas
The Rebbe wanted to know whether I
had spoken at the Kinus Hatorah. I had
to answer in the negative. I explained
that illustrious Rabbonim were addressing the assembly and I was waiting to
be called. The Rebbe commented "Since
when have you been a 'nebechel' (I cannot ﬁnd an English translation of this
word…) and not been able to push yourself forward to speak." I maintained that
I could not interrupt such distinguished
Rabbonim. The Rebbe declared that "You
cannot wait until next Simchas Torah to
speak at the Kinus Hatorah. He will have
to make a Hemshech (addition) and you
can continue this afternoon".
I enquired from the Rebbe "What shall
I speak about? Shall I talk about our new
Manchester Lubavitch Yeshiva?"
The Rebbe remarked "I don't care what!
As long as you speak about Moshiach".
תשד"מ – תהא שנת דברי משיח
5744 is the year best known for the
takana of learning the daily portion of
Rambam, with the ﬁrst cycle beginning
shortly after Pesach of that year.
One of the reasons the Rebbe gave
for choosing speciﬁcally the Rambam’s
Yad Hachazaka was the fact that he was
the sole codiﬁer who included in his
work the laws pertaining to the times
of Moshiach, including the laws of the
Korbanos – for which we must already
now acclimate ourselves to – as well as
what will take place before the coming of
Moshiach and how he will be revealed.
תשמ"ה – הי' תהא שנת מלך המשיח
At the beginning of the year a certain
individual spoke out against the topic of
Moshiach. He claimed that yidden are
presently in golus and that’s their place,
so one shouldn’t have anything to do
with Moshiach. Throughout the next
winter, the Rebbe spoke at great length:
how is it possible for a yid with a yarmulke and tzitzis to speak out against
such fundamentals of the torah?! The
only plausible explanation is אשר חרפו
עקבות משיחךfor "they have disgraced the
footsteps of Your Moshiach."
Later on in the year, when claims were
made against the Rebbe’s nesius, that a
Rebbe is a private individual and all his
possessions are inherited by his relatives
and not by the chassidim. The Rebbe negated these claims by explaining that a
Rebbe is the נשיא הדורand .הנשיא הוא הכל
Meaning that a Rebbe is a general person who belongs to the chassidim and
therefore all his possessions belong to
During the year, in one of the rally’s
in 770, Rabbi Goldstein said that every Tuesday night, there was a Tzivos
Hashem program on the radio (there
are one hundred thousand members in
the U.S.A. alone). There was a contest,
a competition about the Coming of
Moshiach. We recite three times every
weekday, in the amida, in Hebrew of
course, “Sound the great Shofar for our
freedom, raise a banner to gather our exiles, and bring us together from the four
corners of the earth into our Land…….”
The competition was to bring out this
concept in the most original way.
A young lad won the competition
by producing the longest shofar in existence. It was drawn on sheets upon
sheets of paper, all joined together. The
end product was a paper shofar which
stretched over half the length of the
Before this year too, on leil erev rosh
hashonoh, the Rebbe announced the
roshei teivos of the forthcoming year.
Something unique here was that the
Rebbe also gave a word for the “hei”.
– 'ה'תשמ״ה: ה״א הידיעה – השנה. ת' ־ תהא. ש
שנת. מ' ־ מלך. ה' – המשיח
The year started with a big shturem,
From Tishrei on, the Rebbe spoke at
length about the need of each and one of
us to await the coming of Moshiach. On
numerous occasions during this period,
the Rebbe mentioned the famous vort of
the chida which explains the loshon of
the teﬁla "ki liyshuscho kivinu kol hayom" that the yearning itsef for Moshiach
is a good enough reason for Hashem to
take us out of Golus.
On the night of Simchas Torah before
hakofos the Rebbe spoke strongly about
the need for Moshiach to come. The
Rebbe mentioned that he won't mind if
we will explain that the meaning of nosi
doreinu is Moshiach Tzidkeinu, as long
as he comes already!
During the course of the year, there
was mention of Moshiach by various
At the end of the farbrengen of 7
Cheshvon, the Rebbe brought out a Horaoh from the daily study of Rambam –
that a Yid must demand from Hashem
to bring the Geulah. After quoting from
two important sources the importance
of demanding the Geulah, the Rebbe related a very interesting story:
One of the letters I received lately was
from a certain woman who was in distress and felt quite scared. She wrote that
she had received a letter from someone,
and at the end of the letter, the sender
instructed her to copy the letter and forward it to ten additional people. If she
complies, she will be rewarded, and if
not she will feel quite sorry...
The letter itself was full of nonsense,
and the sender did not sign his name, so
she doesn't even know where it's coming
from. Now she is asking me if she should
be intimidated by the threats that the
letter carries, and follow the instructions
by forwarding the ten copies or not.
for one and a half hours – NON STOP –
they sang this one tune.
I obviously answered her that she
should tear the letter up and dispose of
it, and forget the entire story!
For the ﬁrst half-an-hour, the Rebbe
said LeChaim to all those present – as
he usually does, but for the whole duration of the last hour, the Rebbe sat motionless, just staring out – and staring at
those who were singing as if to discover
whether they really meant what they
were singing – and if they were singing
with sincerity and kavonna (concentration).
Later on I thought to myself, why is it
that this was brought to my attention? I
don't know this woman from anywhere
and she does not know me either. She
only heard about my name and therefore
sent the letter to ask my advice. So why
would this ever have been brought to
me in the ﬁrst place? Until I understood:
that it’s in order to utilize this method
for good and holy things.
Now that we have learned about this
"chain-letter" method of sending out
a letter and instructing the receiver to
forward it on, it would be a good idea
that each person should compose a letter quoting these two sources about the
importance of demanding the Geula,
and instruct the recipient to forward it
on to ten more people. Obviously, all the
threats must be omitted and replaced
only with blessings!
Now, the people who we call "Shpitz
Chabad" may think that it's time to stop
everything they are doing and just sit
writing letters all day. Let me therefore
make it clear: each one should only write
ten letters and no more! If you have free
time on your hands afterwards, sit and
learn Torah instead!
By the farbrengen of Lag B’omer, there
was a great shturem in Moshiach, as Reb
Zalmon Jaﬀe relates in his “Encounters”:
At a recent farbrengen – on Lag
B'Omer, which was relayed – broadcast – to the whole world, they started
to sing, "We Want Moshiach Now", and
Everyone tried to outdo their neighbor. In Manchester, at the yeshiva, the
boys went wild with delirium. They
opened up all of the windows – at 4.00
a.m after midnight – and sang loudly
and gustily. I complained that they
would wake up all the neighbors. One
of the bochurim retorted – "Let them all
know that Moshiach is coming NOW!"
That farbrengen lasted four hours with
two hours of singing, which was most
For this year 5746, the Rebbe, for reasons unknown to us, did not announce a
תשמ״ז – תהא זו שנת משיח
On Hei Teves the good news of the
court victory that the Rebbe and the seforim belong to the chassidim came to
770 and caused great rejoicing for the
next seven days.
In the midst of these seven jubilant
days, on Asoroh B’Teves, a group of
Rabbonim presented a specia p’sak to
the Rebbe by the doorway to his room.
The p’sak said, that all the kitzim have already passed, yidden have been in Golus
They started to sing, "We Want Moshiach
Now", and for one and a half hours – NON
STOP – they sang this one tune.
Kislev 5774 | 21
long enough, and Moshiach has to come
and redeem them NOW!
Throughout the rest of the year the
Rebbe, with great passion, began to
speak about founding Chabad Houses
in every corner of the world, to bring
the light of Chassidus and Yiddishkeit to
every Jew wherever he may be and thus
prepare the whole world for the revelation of Moshiach!
For this year, the Rebbe set the roshei
teivos as “Tehei Zu Shnas Moshiach” and
explained that The Year of Moshiach
should be in a manner of “Tehei” – which
means literally, “The Year of Moshiach”
and “Zu” – in a revealed manner.
תשמ״ח – חירות )ע״י( משיח
The year began with a big shturem
concerning Simcha. The main reason for
all this was the fact that it was the year
of Hakhel. When the Beis Hamikdosh
stood, all the yidden would gather in the
azoroh on Chol Hamoed Sukkos to listen to the king reading special portions
of the torah and thus fulﬁll the mitzvah
of Hakhel – unity of all yidden.
The Rebbe explained that nowadays
we must also fulﬁll this Mitzvah by organizing Hakhel gatherings, to unify yidden, not only on Chol Hamoed Sukkos
as was done then, rather at every opportunity throughout the year we should
conduct such gatherings to unify yidden. All this is connected with simcha,
for simcha adds so much to unity and
both these things together bring about
the coming of Moshiach!
Later, as requests were received for roshei teivos, the Rebbe related to this in
a sicha and announced the roshei teivos.
The main “koch” in the roshei teivos
started primarily this year, in which
the Rebbe explained the roshei teivos at
length and mentioned them profusely in
sichos throughout the year.
The Rebbe explained the roshei teivos
“This year emphasizes Tismach – rejoice, a directive and assurance for every
yid, to be happy. Since in the previous
years it has become the norm to connect the roshei teivos of the year with
Moshiach, the same should be done this
However, there are those who don’t
like to expend too much eﬀort, therefore
they try to get other people to do all the
work for them, despite the fact that this
in particular is not such a hard thing to
The Rebbe smiled and continued:
How do I know this? For they asked me
Why, I asked, what’s the need to ﬁnd
roshei teivos, when the whole year signiﬁes something – “Tismach”. They answered “we need Moshiach”.
To this I didn’t have any answer, for I
too, want and shturem about Moshiach.
“Tismach”– Simcha could be for many
reasons, a bris, pidyon haben and even
a chasunah – simcha beyond limita-
At ﬁrst, the Rebbe didn’t announce a
roshei teivos for this year, rather the general message of the year itself – simcha.
Why I asked, what’s the need to ﬁnd
roshei teivos, when the whole year
signiﬁes something – “Tismach”.
They answered “we need Moshiach”
22 | Moshiach Weekly
tions, but above all a connection with
Moshiach must be found.
So, I didn’t spare any eﬀort until I
found a connection between the letter
“Ches” and Moshiach. It says in gemoroh
“the harp of the Beis Hamikdosh had
seven string . . and that of Moshiach will
have eight”. Thus, we see that Moshiach
is connected with the number eight
תשמ״ט – "שנת משיח טובה״
Along with the impression left from
the previous year, a year infused with
joy and Hakhel gatherings in every possible place, and together with the endless “koch” in setting up more and more
Chabad Houses, the Rebbe came out
with the call of “Shnas Habinyon”, one
cannot be content with his current modest Chabad House, one must expand!
Chabad is not content with itself as it
is, Moshiach doesn’t look for the minimum – he demands maximum eﬀort!
Whatever is able to be done, must be
done. Chabad houses provide the vital
dose of yiddishkeit and chassidishkeit to
each and every yid and therefore must
be expanded. It’s up to every Yid to prepare the world for the complete redemption.
The world needs to be prepared, and
the despite the accomplishments that
were already achieved, we still need to
do our part to the maximum in order for
it to really be a place worthy of the revelation of Elokus.
תש"נ – תהא שנת ניסים
In addition to the shturem surrounding the fact that it was the 40th year of
the Rebbe’s nesius – something the Rebbe began to speak about already in 5749
– the Rebbe reiterated many times that
the year’s acronym stood for t’hei shnas
nisim (may it be a year of wonders), especially the greatest wonder of them all,
the coming of Moshiach.
5750 was the year the Gulf War commenced, a war in which the Rebbe saw
the fulﬁllment of the words of the Yalkut
Shimoni: “Reb Yitzchok said: the year in
which Melech HaMoshiach will be revealed, all the nations of the world will
provoke one another. The king of Persia
will provoke the king of Arabia. The king
of Arabia will go to the King of Edom to
seek counsel . . all the nations will be in
turmoil . . the Jews too will be in turmoil
saying ‘To where shall we go? To where
shall we go?’ Then, Hashem will say to
them, ‘Children, do not fear, for all that I
have done, I have done for you. Humble
ones, the time of your redemption has
arrived.” The Yalkut continues: “The year
in which Moshiach will come, he will
stand on the roof of the Beis Hamikdosh
and say: Humble ones, the time of your
redemption has arrived.”
The signiﬁcance of the year manifested itself in several new customs:
That year the Rebbe began wearing a
silk kapota all year-round. There were
those who conjectured that this was because it was right before the Geulah so
the Rebbe donned Shabbos clothing.
The Rebbe began farbrenging every
Shabbos. Despite doing so the previous year as well, it was that year that the
Rebbe clearly spoke about it at the Rosh
Hashana Farbrengen, a Farbrengen that
fell out on Shabbos – the ﬁrst time the
Rebbe farbrenged on a Shabbos of Rosh
The Rebbe began proclaiming ‘The
time of your redemption has arrived,’
something which only picked up pace in
the coming years.
The story surrounding the Rebbe giving 5750 its acronymic slogan went as
The Yeshiva in Brunoy, France, would
release a yearly calendar for its supporters embellished with the year’s acronym’s slogan (dating back to even before
the Rebbe oﬃcially began naming the
years). Towards the end of 5749, one of
the members of the Yeshiva’s Hanhala
submitted a question to the Rebbe asking about the coming year’s acronym.
That Erev Shabbos he was approached
by one of the mazkirim and was told
that the Rebbe would answer him on
Shabbos. This left him bewildered. But
indeed, during that Shabbos Farbrengen (Bamidbar 5749) the Rebbe said the
following: “As has been customary in
recent year to give a roshei teivos to the
years, in order to add in Yiras Shomayim, so the coming year’s slogan is ‘May
it be a Year of Wonders’ ( )תהי' שנת נסיםas
Moshiach will be here yet this year and
thus the coming year will already be a
year of wonders.” Similar words were
also spoken at the Farbrengen of Yud
Beis Tamuz 5749.
ה'תנש"א – הי' תהא שנת אראנו נפלאות
While 5750 was the ‘Year of Wonders,’
5751 was the year Hashem will ‘Show us
wonders’ ( ,)אראנו נפלאותsaid the Rebbe.
With the conclusion of the Gulf War
on Purim of that year, the Rebbe emphasized that Hashem has shown open
miracles. Miracles comparable to, and
even greater than, the miracle of Purim.
Miracles that are a prelude to the coming of Moshiach.
Shortly after Pesach, on Chof Ches
Nissan, the Rebbe spoke the timeless Sicha in which he gave the job of bringing
Moshiach over to the Chassidim. The
Rebbe demanded that we give it our all
to bring about Moshiach’s coming, and
that everything we do must be to further
The Rebbe ﬁrst revealed the slogan of
that year to Rabbi Leibel Raskin in connection to a calander being printed by
Chabad of Moroco. On Shabbos Parshas
Emor 5750 the Rebbe openly stated it at
the weekly Farbrengen.
At the Farbrengen of Shabbos Parshas
Balak 5750 the Rebbe said that the miracles of the year 5751 will surpass even
those of the year 5750.
תשנ"ב – הי' תהא שנת נפלאות בכל
The Rebbe’s talk of Moshiach signiﬁcantly increased in the year 5752.
On the Shabbos of that year’s Kinus
Hashluchim the Rebbe proclaimed that
all that remains to be done is to greet
That year the
wearing a silk
kapota all yearround. There
were those who
that this was
because it was
so the Rebbe
Moshiach and all other work should be
done in that vein.
The belief in the coming of Moshiach
was so real that Kehos put out a notice
that there will be a 40% sale “until the
coming of Moshiach”!
The Emunah in the Rebbe as Moshiach
also began gaining traction due to numerous responses Chassidim received
from the Rebbe – beginning already in
5751 – to that eﬀect. Those responses
were also accompanied by countless
mentions in sichos about the Nosi Hador
being the Moshiach.
Just as with 5751, the slogan of the
year 5752 was once again ﬁrst revealed
to Rabbi Leibel Raskin in connection to
the printing of a calendar by Chabad of
Moroco – “t’hei shnas niﬂaos bakol”.
Throughout the year the Rebbe would
mention several other roshei teivos for
Kislev 5774 | 23
the year including niﬂaos bina, niﬂaos
ba and niﬂaos b’eineinu.
תשנ"ג – תהא שנת נפלאות גדולות
After 27 Adar 5752, the connection
between Chassidim and the Rebbe took
on an unprecedented state – a state of
suﬀering and .העלם והסתרAfter 7 months
of Chassidim not seeing the Rebbe, the
Rebbe ﬁnally came out on Rosh Hashana 5753. Chassidim were able to see
the Rebbe, albeit only through a tinted
Meanwhile, Chassidim continued to
add in their activities to bring Moshiach,
now motivated by a passionate cry of Ad
Mosai – we want to see our Rebbe!
After Yom Kippur of that year a balcony was built alongside the tinted window. Beginning then, the Rebbe would
come out, often even two or three times
a day, strongly encouraging the singing
of Yechi, like a father who loves his children, giving them all he can. Chassidim
believed that it would be from this very
place, where the Rebbe will be nisgaleh
any moment. Every time the Rebbe came
24 | Moshiach Weekly
The belief in the
coming of Moshiach
was so real that
Kehos put out a
notice that there
will be a 40% sale
“until the coming of
out, this feeling was apparent amongst
the Chassidim in 770.
The slogan of that year, t’hei shnas niﬂaos g’dolos, was chosen by the Rebbe
from amongst many other submissions
presented to the Rebbe by the mazkir
Reb Leibel Groner.
תשנ"ד – תהא שנת נפלאות דגולות
The slogan of the year 5754 was selected by the Rebbe in Sivan 5753, in con-
nection with Chabad of Morocco’s calendar. At ﬁrst the Rebbe turned down
all the submissions (amongst them
were divrei niﬂoysecha, didan notzach,
niﬂaos dibur, etc.). It was only a few
weeks later, when niﬂaos degulos (Eminent Wonders) was proposed, that the
Rebbe noded his head in aﬃrmation.
The last time the Chassidim merited
seeing the Rebbe, l’eis ata, was on 14
Cheshvon 5754, and a part of Shluchim
on Rosh Chodesh Kislev 5754.
Today, when we raise our eyes to the
balcony on which the Rebbe appeared,
and we have not yet merited the hisgalus, we cry out in anguish "Ad Mosai"?!
How can it be that 20 years have passed
v’adayin lo bo?! One can never forget the
energy the Rebbe imbued in us Chassidim from this very place, and what
Chassidim have consequently done to
hasten the Rebbe’s hisgalus. Now, 20
years later, we must make a ﬁrm commitment to dedicate every second of our
lives to do all we can to bring Moshiach
Longing for Moshiach - will bring him sooner
KSAV YAD KODESH
After the Sicha of Chof Ches Nissan 5751, in
which the Rebbe made a tremendous Shturem to
do Peulos connected to Moshiach to hasten the
Geulah, The representatives of Mivtza Kashrus
of Nshei Chabad of Crown Heights (Mrs. Simpson and Mrs. Gans-burg), notiﬁed the Rebbe of
the Mivtzoim they organized in various malls in
Brooklyn. Included was a picture of the exhibit
they had set up in one of the malls. On the exhibit was written:
LONGING for MOSHIACH WILL BRING
HIM HERE TODAY!
The Rebbe insructed to change the word
"TODAY" to the word "Sooner".
Kislev 5774 | 25
R' Shneur Zalman was born to his distinguished parents,
R' Nosson and Esther Gurary, in Kremenchug on the ﬁrst night of
Chanuka 5672 (1912). He learned with the chassid R' Yisroel Neveler, who was a private tutor for the Gurary family. At age 4, he had
the privilege of seeing and being blessed by the Rebbe Rashab on
Erev Yom Kippur 5677, in the resort town of Slaviansk.
had moved four years earlier. In order to protect themselves from
troops on the road, they hired soldiers to accompany them.
In the winter of 5680 the Gurary family had to ﬂee Kremenchug for fear of the approaching Bolsheviks. The entire area was
extremely tense because of the battles between the various
factions. In addition to this, famine, the freezing cold, and
epidemics felled numerous people. Yeshivas Tomchei T'mimim,
which had moved to Kremenchug only three years earlier, also
breathed its last in this city before moving to Rostov.
R' Nosson had mesirus nefesh in educating his children. He
sold diamonds belonging to his wife and paid a melamed with the
money. This was during a famine, and the Melamed was able to support his eight children comfortably while others went hungry.
The roads were dangerous and the only means of
transportation available to the Gurarys was a freight train. They
headed east towards Rostov, where the Rebbe Rashab's household
26 | Moshiach Weekly
Shneur Zalman, the youngest of the family, was nearly eight years
old when he and his family moved to Rostov. Memories of their
ﬂight and the terrors of the trip to Rostov were engraved in his
On Yud-Tes Kislev 5680, a few days after they arrived in
Rostov, R' Zalman was present at the Rebbe Rashab's Farbrengen.
The Rebbe sat not far from the door which connected the staloveh
(the dining room) and the kabinet (the Rebbe's room). The room
was full and R' Zalman didn't enter by way of the door which
everybody used but from an inner hall of the house. Rebbetzin
The life and times of the
Chossid Rabbi Zalman
Gurary, a leading Chabad
Rov and from its foremost
askonim. A wholehearted
Mekushar to the Rabbeim,
never leaving their side.
Chairman of the Vaad
Hamenahalim of Yeshivas
executive board of Kehos
and a member of Agudas
Chassidei Chabad, and was
at the vanguard of spreading Besuras Hageula
Shterna Sarah, a"h, let him in from the hallway to the kabinet and
from there to the staloveh.
vellin mir zain in einem" (Take me to the zal (from the bedroom to
the yechidus room) and we'll be together).
When R' Zalman walked in, he was very close to the Rebbe. He
went over to his father who sat on the side of the Rebbe, and since
the Rebbe was only wearing a yarmulke on his head, without a hat,
he didn't recognize him at ﬁrst and he asked, "Which one is the
When R' Zalman visited Rostov in his later years, he pointed out
exactly where the Rebbe's bed was when he passed away. He said
that on Shabbos morning, some Chassidim came to his parents'
house in order to take a good bed for the Rebbe.
Maybe the Rebbe heard the question, for he immediately asked
him to say l'chaim (at the Rebbe Rashab's farbrengens, it was
customary to say l'chaim only when the Rebbe asked for it, and this
was considered a special kiruv).
A few months after the Gurarys' arrival in Rostov, the
Rebbe Rashab passed away. R' Zalman wasn't allowed to attend the
funeral, but he remembered everything that took place before
and after the funeral. On Motzaei Shabbos, a few hours before his
passing, the Rebbe asked those around him, "Nemt mich in zal
One of the experiences he had with the Rebbe Rashab took
place on one of the Shabbos'os after Pesach. That Shabbos,
R' Zalman went to daven without his father, who didn't feel well. The
Rebbe asked how his father was, and then, when he saw young
Zalman walking around during Krias ha'Torah, he told him to take a
Chumash and to stand near the table during the kria.
Kislev 5774 | 27
ON THE KNEES OF THE REBBE
In 5681 (1921), R' Zalman's father
passed away, and the Rebbe Rayatz took
responsibility for raising him. His melamed
was the Chossid R' Moshe Rosenblum, a
secretary of both the Rebbe Rashab and the
Rebbe Rayatz. The Rebbe Rayatz once told
Rabbi Yaakov Landau to test R' Zalman.
R' Yaakov tested him in the Rebbe's house,
in the dining room, in a room which had a
door that led to the Rebbe Rayatz's room.
R' Yaakov walked around during the
test and passed the door many times.
R' Zalman didn't know that the Rebbe
was sitting in his room and listening to
the test. After the test the Rebbe said
they should switch melamdim since this
melamed only taught b'kius and not b'iyun
(superﬁcially and not in depth), and that
R' Yechiel Kamisar should be his melamed.
The Rebbe Rayatz showed a special
fondness for R' Zalman, and one Simchas
Torah during the farbrengen, the Rebbe
put him on the lap of Zalman (the son of
Folik) Gurary, who was himself a youth at
the time. Zalman couldn't hold him that
long, and the Rebbe took him and put him
on his own lap.
The Rebbe's plate had meat and
tzimmes. The Rebbe took water and poured
it into the tzimmes in his plate and then fed
it to R' Zalman. R' Zalman didn't like it and
the Rebbe said, "Es Un Brech, Vestu Blaiben
A Chossid" (eat and throw up and you'll
remain a Chossid).
CONCERN FOR THE SMALLEST
In 5682-3 (1922-3), his sister Leah
married R' Eliezer Karasik. The Rebbe
Rayatz attended the Kabbalas Panim and
R' Zalman accompanied the Rebbe Rayatz. When they arrived at the hall, the
Rebbe Rayatz said that our custom is not
to eat at the Kabbalas Panim. Years later,
R' Zalman said that he saw in the Rebbe's
diary from the wedding of Rebbetzin Shaina
that the Rebbe Rayatz said the same thing,
but he qualiﬁed it and said that only the
Mechutanim (relatives) don't eat.
In 5682, R' Zalman attended the
oldest daughter Chana with his cousin,
R' Shemaryohu Gurary. R' Zalman was one
of the few Chassidim who attended all three
of the Rebbe Rayatz's daughter's weddings.
When the Rebbe Rayatz left Rostov for
Leningrad in 5684, the Gurarys followed.
In Leningrad there was no melamed for
R' Zalman and the Rebbe Rayatz sent him
to Nevel, to the chassid R' Meir Simcha
Chein. He sent a letter to R' Chein in which
he asked him to secure a melamed for
R' Chein didn't ﬁnd a private melamed
in Nevel and he tried to get R' Zalman into
Tomchei Temimim in Nevel. At ﬁrst the
hanhala didn't want to accept him since
he was too young, but then the Rebbe sent
his secretary, R' Chatshe Feigin, to make
sure he was accepted. Until he entered the
yeshiva, R' Chein learned with him. Among
other things, they learned the introduction
to Imrei Bina, a long complicated piece with
deep Chassidic ideas.
In 5685, the Gurarys moved to
Tomchei Temimim in Warsaw. At that
time he received letters from the Rebbe
Rayatz in which the Rebbe guided him in
what to learn, etc. Among other things,
the Rebbe told him to study Derech
Chaim of the Mitteler Rebbe. Out of
concern for his Chinuch, the Rebbe dealt
with the smallest details, and once even
told him to learn dikduk (grammar) in
order to improve his writing, and to
improve his handwriting.
In the summer of 5687 (1927),
when he was ﬁfteen, R' Zalman had
appendicitis, and the doctors said he
needed an operation. He told the
doctors that he couldn't have the operation
without his Rebbe's approval, and since the
Rebbe was in jail at the time and he couldn't
consult with him, R' Zalman told the
doctors that he couldn't be operated
on. They didn't operate and R' Zalman
miraculously recovered without an
R' Zalman made great eﬀorts to be
with the Rebbe Rayatz in Riga for Rosh
HaShana 5689. Despite the ﬁnancial
diﬃculties and the hardships entailed in
R' Zalman managed to be with the
Rebbe for Tishrei. From that year
until this one, R' Zalman spent every Rosh
HaShana with the Rebbeim, except for Rosh
HaShana 5690 (1930) when the Rebbe Rayatz was in America, and Rosh HaShana
5700 (1940) when the Rebbe Rayatz was in
bombed out Warsaw and R' Zalman was in
In Kislev 5689 (1929), R' Zalman
attended the wedding of the Rebbe and Rebbetzin Chaya Mushka.
28 | Moshiach Weekly
When the Rebbe Rayatz was about to
travel to Eretz Yisroel, the Rebbe left the
city before Shiva-Asar B'Tammuz in order
to begin his trip before the Three Weeks.
R' Zalman joined the Rebbe on his trip
outside the city.
A SPECIAL SHLICHUS
In 5691 (1931), the Rebbe Rayatz devised
a plan to expand the network of Chabad
Yeshivos. R' Zalman Gurary was picked
for this special Shlichus. He traveled to
check out the Yeshivos in various cities in
Vohlin, to strengthen the learning of
Before leaving on this mission, the Rebbe
called him to a yechidus and said, "When
sending an emissary, the chochmas [i.e.,
the successes] are the Shliach's and the
stupidities are associated with the one who
sent him. Don't do anything foolish so that
it won't be attributed to me.
"And what is your shlichus? Your Shlichus
is to make Chassidim. How do you make
Chassidim? When the Shliach himself is a
Chossid, then he can make Chassidim".
In the course of this Shlichus, R' Gurary
received detailed instructions in dozens of
letters from the Rebbe (that were printed
in the Rebbe Rayatz's Igros Kodesh, vol. 11,
and more recently in vol. 16).
R' Gurary sent dozens of letters to the
Rebbe Rayatz in which he gave detailed
reports of his work. Copies of these
letters, which were kept in the Rebbe Rayatz's
archives, were later returned to R' Gurary's
R' Gurary's Shlichus extended to other
towns and continued into 5692. While on
this Shlichus, R' Gurary gave many Shiurim
in Nigleh and Chassidus, and he met with
many Gedolei HoRabbonim and Roshei
Yeshivos. After concluding this Shlichus,
he returned to Warsaw where he served
as Maggid Shiur in the younger level of
Tomchei Temimim. At this time too, the
personal relationship he had with the
Rebbe was apparent, for the Rebbe Rayatz
was personally responsible for his salary.
MINISTER OF THE COURTYARD
In 5692, R' Gurary attended the
wedding of R' M.M. Horenstein and Rebbetzin
Shaina (may Hashem avenge their blood).
The wedding took place in the summer, yet
it rained throughout the Badeken, and it was
very dark. Years later, R' Gurary said that he
noticed that the Rebbe Rayatz looked extremely gloomy and he was very shaken.
When he was in the town of Druzkenik (a resort area) on the border of Poland
and Lithuania, the Rebbe Rayatz stayed
in a hotel and needed a Minyan. It was
R' Gurary's job to ﬁnd a Sefer Torah,
however, in this particular town there was
only a Torah which had the words ""פצוע דכא
written with the letter Hei, which is not the
R' Gurary asked the Rebbe Rayatz,
through Rashag, what to do, and he was told
that our tradition has it that the Alter Rebbe
once stayed in a city where there were only
Sifrei Torahs in which פצוע דכאwas written
with a Hei, and he read from them or went
up to the Torah when he was called for an
While there, R' Gurary took care of the
Rebbe's household's needs, and had the
privilege of the Rebbe Rayatz bestowing
upon him the nickname, "Minister Devara"
(Minister of the Courtyard).
WITH THE REBBE RAYATZ IN
When the Rebbe Rayatz arrived in
Warsaw, they had to ﬁnd a bakery in
order to bake Matzos. R' Gurary was one
of the main people involved in this. At ﬁrst
they found a bakery in Otvotsk, but while
Kashering the oven, a ﬁre broke out and
burnt the oven. Then they found a bakery
in the nearby town of Parnitsh, but there
were many rabbanim and Admurim in
Parnitsh, and it was almost impossible to bake
Matzos on Erev Pesach because there were
many who wanted to do so.
R' Gurary asked the Rebbe what to do, for
we have the custom of baking Matzos on
Erev Pesach after Chatzos (noon). The Rebbe said that they could bake before noon,
and this is what they did.
The Rebbe Rayatz asked R' Gurary to build
a model of the Beis HaMikdosh out of wood.
There was a Jew in Warsaw who had made a
model of the Beis HaMikdash, exactly as the
Gemara describes it, and the Rebbe wanted
R' Gurary to do the same. Since he didn't
want people to come to him with complaints that he hadn't made it properly, and
since the cost would be high, and if he didn't
make it precisely he thought the Rebbe
would have complaints that he wasted mon-
ey, he sought
all sorts of
excuses, saying he wasn't
doing it, etc.
you Orach Chaim, and you're teaching me
Choshen Mishpat..." (i.e., I'm guiding your
spiritual life, and you respond with monetary
The Rebbe Rayatz once traveled to visit
his uncle, R' Moshe Horenstein. At the
entrance stood an old Chossid by the name
of Shimon Greenberg. The Rebbe told him
to stay near the door, while he asked R'
Gurary to join him on the trip. This was
remarkable, the Rebbe taking R' Zalman
who was a bachur, while the old Chossid
was left near the door. The Rebbe explained
that he was taking R' Zalman because he
was afraid that if he left him near the door
he would steal his manuscripts...
When the Rebbe arrived in Otvotsk,
R' Gurary was appointed as Gabbai
responsible for allowing people in for
yechidus. Most people lived in Warsaw and
they would come in the evening in order to
see the Rebbe for Yechidus.
On the day the Rebbe arrived, they
davened Mincha in the front room and
didn't say Tachnun. The Rebbe asked R' Gurary why they hadn't said Tachnun, and R'
Gurary answered that when the Rebbe came
it's Yom Tov, and on Yom Tov you don't say
The Rebbe responded: "I understand that
when the Rebbe comes you don't sin, but
that you don't say Tachnun when the Rebbe
comes, that I don't understand."
The Rebbe once took R' Gurary for
Kiddush Levana so that he could say
"Sholom Aleichem" to him. There were
many trees in Otvotsk and the Rebbe looked
for a place to be Mekadesh the Levana
without standing under a tree. While
walking, the Rebbe tripped over a wire fence
and nearly fell. Afterwards, the Rebbe gave
R' Gurary money to buy Mashke, so that the
Chassidim could farbreng (about the
miracle that had happened).
While in Otvotsk for Pesach, there was
not a large crowd for Pesach. Among the
Kislev 5774 | 29
Following Yud Shvat 5753 (1993), when the Rebbe consented to the global
televising of the encouragement of Yechi, there were members of
Anash who tried to hamper the eﬀorts of spreading this message.
Reb Zalmen, who was a member of Agudas Chasidei Chabad and a staunch
proponent of these eﬀorts, did his utmost to stonewall those trying to impede on the
During this period, Reb Zalmen submitted a letter to Rebbe asking the
following: “Regarding those who tirelessly ﬁght me . . solely because I proudly
pronounce the Rebbe as Moshiach, must I ﬁght this to the point of Mesiras Nefesh?”
When the letter was read to the Rebbe, the Rebbe answered aﬃrmatively.
guests were only the Rebbe's relatives,
R' Gurary, his friend R' Meir Glazman, and
Feivel Greener. Before the meal, the Rebbe
Rayatz's grandson told everybody where to
sit, as the Rebbe had instructed him, on the
right or left, near or far. The guests were
called "the Rebbetzin's guests."
R' Gurary was embarrassed to eat in front
of the Rebbe Rayatz and so he refrained
from eating. Seeing this, the Rebbe told the
story about R' Yekusiel Liepler, about the
Tzemach Tzedek sending him Matzoh on
Erev Pesach, which he ate before Bedikas
Chometz because he thought the Tzemach
Tzedek had sent the Matzoh in order
to help him with his Avodas Hateﬁllah
Barichus. The Rebbe Rayatz concluded the
story by saying that from this we see that
when the Rebbe gives, you take.
THOUSANDS OF ANSWERS AND
After the passing of the Rebbe Rayatz,
R' Gurary became Mekushar to the Rebbe
heart and soul. The fact that he had been
very mekushar and close to the Rebbe Rayatz, didn't aﬀect his Hiskashrus to the Rebbe.
It's impossible to write about the
special connection R' Gurary had with the
Rebbe in one article, not even in a series of
articles. R' Gurary wrote to the Rebbe
nearly every day about what he had done
that day, and everything he did was with the
Rebbe's Haskama and Bracha. The letters
and responses he received from the Rebbe
over the years number in the thousands!
When the Rebbe ﬁrst refused to accept
the Chabad leadership, R' Gurary asked the
30 | Moshiach Weekly
Rebbe for a Yechidus. The Rebbe smiled and
said: "What, you're also one of those?"
R' Gurary said: "With Chaya and Yechida
(the transcendent levels of the soul through
which a Rebbe bonds with Chassidim), you
don't play around."
The Rebbe became serious and accepted
him for Yechidus.
At this time there was a special Vaad that
worked on things having to do with the Nesius. R' Gurary was a member of this Vaad,
and in his later years related that the Vaad
was established at the initiative of the Rebbe,
who called upon the members of the Vaad
and appointed them to the task.
getting the Rebbe to accept the Nesius in all
matters. When he saw that the Rebbe was not
allowing the chozrim into his room
after the saying of a maamer, as all the
previous Rebbeim did, he entered for a
Yechidus and asked the Rebbe why they
didn't do Chazara.
The Rebbe explained that the previous Rebbeim were precise in their wording and only the Mitteler Rebbe was not so
exacting in the words but in the inyan. I too,
said the Rebbe, am not precise in my words,
so there's not much need for Chazara.
R' Gurary's devotion to the Rebbe's
Mosdos was limitless. He got many
other wealthy people whom he knew from
business to contribute to the Rebbe's
Mosdos. He himself gave tens of millions
to the Rebbe's Mosdos. He was a member
of the Hanhala of Kehos, and thanks to
him, this Mosad is one of the most illustrious mosdos of Chabad in recent decades.
Out of hundreds of Sifrei Maamarim of
the Rebbeim that were printed in the last
ﬁfty years. R' Gurary paid for most of them
to be published. The Rebbe referred to this
a few times, even at public farbrengens,
saying what a great Zechus it was to pay to
have Seforim printed.
On Simchas Torah in one of the early
years of the Rebbe's Nesius, R' Gurary said
to the Rebbe that since Simchas Torah
night is considered an auspicious time in
Lubavitch (it was the time the Rebbe Rashab
blessed all the Bochurim who needed an
exemption from the Russian army), he was
asking the Rebbe that he have the Zechus to
have a Yechidus each year on Simchas Torah
night and be blessed by the Rebbe.
The Rebbe agreed on condition
that R' Gurary keep it a secret so that
others wouldn't be jealous. Every year, on
Simchas Torah night, he would have a special
Yechidus with the Rebbe.
One Simchas Torah, R' Gurary had a
terrible kidney attack. The doctor said he
had to go to the hospital for an operation.
R' Gurary's daughter, Mrs. Esther
Sternberg, who was a little girl at the time,
ran to the Rebbe's house to ask for a Beracha
for her father.
The Rebbetzin opened the door and when
she heard what was going on she went
upstairs to the Rebbe to ask for a beracha.
The Rebbe said he should go to Dr. Seligson.
The little girl said: "But my father already
saw a doctor, and the doctor said he has to
go to the hospital!"
The Rebbetzin told the Rebbe what she
said and the Rebbe said: "Nu, if they already
asked a doctor, they should do what he said."
When the girl returned home and
R' Gurary heard that at ﬁrst the Rebbe had
said they should consult with Dr. Seligson,
he decided not to do anything without Dr.
When Dr. Seligson arrived he said the
situation wasn't that bad and he could wait
until after Yom Tov. A few hours later the
stone passed and the next day R' Gurary was
in his usual place, selling Hakafos on behalf
of Merkoz LeInyonei Chinuch. When they
told the Rebbe that the stone had passed, the
Rebbe said: "Nu, I said they should listen to
R' Gurary had a special Chassidishe
cleverness. In one of the early years of the
Nesius the Rebbe returned from the Ohel after sunset, not having davened Mincha yet.
The Rebbe asked R' Gurary: "When is sunset
this time of year?"
that they draw water for Mayim Shelanu for
R' Gurary answered: "Five minutes after
the Rebbe ﬁnishes Mincha!"
When the Rebbe wanted to point out a
particular thing but didn't want to do so at a
farbrengen, he would call R' Gurary to a yechidus and have him convey his message. An
example: In the early years the Rebbe stayed
in the Sukkah while people said the bracha
on the Rebbe's Daled Minim. After a while,
the Rebbe told R' Gurary that he didn't want
to take the time, and requested of him to arrange an alternative.
The Rebbe smiled and was pleased and
went to daven Mincha.
AN ETERNAL ZECHUS
Just as the Rebbe Rayatz called him
"Minister of the Courtyard," the Rebbe
appointed R' Gurary as the one
responsible for all his household expenses
as well as anything connected with the
Rebbe and Rebbetzin's medical needs.
On Chaf-Beis Shevat 5748, a few hours
after the Rebbetzin passed away, the Rebbe
called R' Gurary to his room at home and
with a serious look told him that the Zechus
of being the one primarily involved with the
nifteres (deceased) would stand by him and
his children and grandchildren until the end
R' Gurary was once involved in building a Sukkah for the Rebbe, and among
other things, he needed to be sure that they
could sit in the Sukkah without any halachic
questions arising. For this purpose, he
trimmed the trees at 770 that lined the way
one goes to Tashlich.
The Rebbe asked him how he could cut
the trees and R' Gurary wrote to the Rebbe
that in Shulchan Aruch it says that only
fruit trees may not be cut, but barren trees
may be cut. The Rebbe said that when being
involved in the needs of the public, one must
have Yishuv Ha'daas (presence of mind), and
in this matter it says in Seifer HaChinuch
that it's forbidden to cut trees because it
causes pain to the residents of the city, and
by cutting the branches he caused pain to
those who live in the house.
R' Gurary arranged that R' Meir
Harlig would take the Daled Minim from
the Rebbe, thus saving the Rebbe precious
time. Aside from this, dozens of Horaos and
Hanhagos were transmitted through him
over the years. In connection with the Bar
Mitzva of his sons, and later when they married, R' Gurary received instructions and
Hanhagos from the Rebbe.
In later years, R' Gurary was the Shliach
of Anash to give the Rebbe the Pan Kloli and
to bless the Rebbe on his birthday, Yud-Alef
AN ABOUT-FACE – FOR MOSHIACH
In more recent years, R' Gurary would
speak a great deal about faith in what the
Rebbe said. He would always quote from
the Haftora of Rosh HaShana, the day of his
passing, which describes the strong faith
Chana had in the promise of the Navi. The
following is an excerpt from an article R'
YudAlef Nissan in
one of the later
In the story
of Shiras Chana
it says that Eli
was a Navi gave her a Bracha, "( "ופני' לא היו עודher
countenance was no longer the same). Why
add that ﬁnal comment? What relevance
does it have to the Bracha Eli gave her?
Prior to these words, the Possuk writes, "and
the G-d of Israel should grant your request
that you asked of Him." So it's clear that his
Bracha would be fulﬁlled as all words of a
Navi are fulﬁlled, what is the Chidush of the
words "?"ופני' לא היו עוד
The answer is simple: True, the Bracha of a Navi is always fulﬁlled, but there
can be obstacles and delays. Therefore, in
order for Eli's bracha to be fulﬁlled without
obstacles and delays, there had to be a
"vessel" for this, and the vessel was Emuna
and Bitachon – "Her countenance was no
longer the same." If instead of her former
bitterness she felt joy, to the point that her
physical countenance reﬂected her Simcha
and Bitachon, this itself became the vessel
for Eli's bracha to be fulﬁlled "below ten
handbreadths," as indeed happened.
Chana's prayer was special and the
from her prayer. It wasn't merely a
As someone alert to the Rebbe's needs,
R' Gurary came up with the idea of building
a special place for Tashlich near 770 to save
the Rebbe the bother of walking to the park.
After receiving the Rebbe's consent and
blessing, he brought people to dig behind
the building and they discovered a spring
under 770. From there, the water ﬂows into
the special structure used for Tashlich.
Before Rosh HaShana, the Rebbe gave
him various instructions in connection with
Tashlich – that there should be trees around
it and ﬁsh. Every year, the family made sure
to bring ﬁsh. By the way, it is from this spring
Kislev 5774 | 31
IN THAT WHICH THE REBBE KOCHS, WE TOO MUST KOCH
An address delivered by Reb Zalmen at a Kinus in 770 on Chof Zayin Nissan 5753
The main thing we must speak about, and that
which we have the duty to speak about, is how
to accomplish the point that I will elaborate on
later, something that is the call of the hour: This
that two years ago the Rebbe gave us a mission
and said he is leaving it to us. I, in particular,
must speak of this for it was to me personally
that the Rebbe later said ‘loy noga v’loy poga’
(it has had no eﬀect). The Rebbe did not say
this just to put someone down, but in order to
encourage and prod us into action. It is therefore
speciﬁcally incumbent on me to speak about this
issue, particularly since two years have already
passed since that day.
Before that, however, I wish to speak of
something that is clear to me and very near
to my heart. I have already spoken of it more
than once, but now, when we see the Rebbe
‘screaming,’ literally – we all see and hear his
screams – we therefore must do all we can,
and in accordance to Torah, we must cry out
to Hashem to heal the Rebbe, as it is written
'( ויזעקו אל הand they cried out to Hashem)
followed by ( ישלח דברו וירפאםHe sent His word
and healed them).
Now let me move on to my second and central
point, a topic that must be discussed. This that
I am going to speak about can be approached
from various angles. I, however, wish to discuss
only its practical dimensions.
I would like to relate something I heard while
in Tel Aviv, something that had a very strong
impact on me. Whether it had an impact on the
others there, I do not know, but me it aﬀected
tremendously. I would like to retell it here so
that hopefully it will impact someone here too.
The Chossid Reb Shaul Ber Zislin, whom
I remember from back in Kremenchug as an
extremely holy man, related that in the early
years of the Rebbe Rashab’s nesius he was sitting
between a group of elder Chassidim who
were arguing over which Chassidus should be
learned. One said Imrei Bina, another said the
Maamarim of the Tzemach Tzedek and yet
another said the Maamorim of the Rebbe
Maharash (many of those present were
Chassidim of the Maharash). On the side was
standing Reb Osher Nikolei’ever, the Shochet
of Nikolayev, who was not counted amongst
the Chassidic greats, but he was a wholehearted
Mekushar to the Rebbe. He was only a young
man, yet he interjected into the discussion
saying that he doesn’t understand why they
are even arguing. “We all know,” he said, “that
whatever the Rebbe kochs in, we must Koch in
32 | Moshiach Weekly
as well (.)אין וואס דער רבי קאכט זיך אין דעם דארף מיר קאכן
The Rebbe says Maamorim every Shabbos, so
this is the Rebbe’s koch and it must be ours too.
How can you even argue about this topic?”
Now too we can argue over what to do and
bring up many diﬀerent solutions, but I would
like to speak practical. We see what the Rebbe
does and we know in what he kochs. The Rebbe
goes out twice a day and with his last strengths
encourages the singing of Yechi. So what
relevance do all the opinions have? What the
Rebbe does, so must we do, especially when it
is done with his last strengths. And now we’re
going to argue about it? This is utter
nonsense! We see clearly what the Rebbe does! The
Rambam writes that we believe in Matan
Torah because we ourselves saw it. Same here,
we see how the Rebbe comes out twice a day and
shows us what to do, and you’re going to debate
over whether to believe or not believe? Utter
nonsense! We can argue over diﬀerent methods
to go about it, but we must always bear in mind
that what the Rebbe does, is what we do. Those
who say that such actions can have adverse
eﬀects are totally missing the point! Do they not
realize that the Rebbe knows that people see
what is going on and it is being publicized all
over the world? Does he not know that it can do
“damage”? Yet we see that he still does it…
When it comes to health, parnasa, business
– whether to invest or not to invest – you rely
on the Rebbe, but when it comes to something
the Rebbe does twice daily, suddenly you start
having doubts? After all we bore witness to, do
you still have any questions? It could be that
logically you have a point, but the Rebbe shows
us twice a day otherwise. Imagine if you were
to ask the Rebbe whether to do something or
not, something which you fear can do damage,
and the Rebbe would answer to go ahead with
it. Would you even think of doing otherwise?
What can be greater than the fact that the Rebbe
comes out twice a day, with his last strengths,
and encourages the singing of Yechi Adoneinu
Moreinu Virabeinu Melech Hamoshiach
Leolam Voed? After all that we are going to get
into ‘logical’ debates? This is how it was all the
years, and the same is with Moshiach: what the
Rebbe says, we do, even to the point of Mesiras
Nefesh, just as the Rebbe is currently doing with
May Hashem help that we should do to this
eﬀect, for it is certain that the Rebbe knows of all
the “problems” and “damage” and bobeh mayses.
Let us be like the Chossid who said “Whatever
the Rebbe kochs in, we must Koch in as well”!
something that pertained to
future generations. From this
story we learn that in order for
a Bracha from a Tzaddik to be
realized, we need the vessel of
faith. This is the avoda of our
times "and her countenance was
no longer the same." Emuna.
I heard a story from R' Moshe
Leib Rodstein, that once a woman
came to R' Mendel Horodoker
to ask for a Bracha for a child.
R' Mendel told her: "If you will
accept my bracha in such a way
that you feel your hands moving
[i.e., that you feel as though you
are holding the baby and rocking
him], I will bless you." When she
said she would, he blessed her,
and his bracha was fulﬁlled. Her
emuna wasn't way up there in the
seventh heaven; it was palpable.
And it was this that made her a
vessel to see the fulﬁllment of the
In our generation we see
how the Rebbe's words were
always "on the mark." On many
occasions the Rebbe told us
that "our generation is the last
generation of Galus and the ﬁrst
of Geula" and so we need to
believe this with simple faith.
When the Razah (the brother
of the Rebbe Rashab) was asked
to be Rebbe after the passing of
the Rebbe Maharash he said:
intermediary. Between a wealthy
man and a poor man is a man of
average means. Between a wise
man and a fool there's someone
in between, etc., but between a
rebbe and a thief there's nothing
in between, either you're a Rebbe
or you're a thief [i.e., a thief, who
is Gonev Daas – he fools people]."
The same is true with the
emuna in what the Rebbe
said, there's no partial belief.
Either you believe or ch"v...
The fact that much time
has elapsed and we still
don't have the true and
complete Geulah (and there are