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Instagram Community Size and Growth Benchmarks - Feb 2016

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An Instagram report on the number of fans and the growth rate of those fans across 61 brands in 7 industries, including Luxury Fashion, Soft Drinks, State Tourism, Luxury Autos, Children’s Hospitals, Consumer Electronics, and Snack Foods.

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Instagram Community Size and Growth Benchmarks - Feb 2016

  1. 1. Report Period: February 1 - February 29, 2016 Instagram Community Size and Growth Benchmarks An Instagram report on the number of fans and the growth rate of those fans across 61 brands in 7 industries, including Luxury Fashion, Soft Drinks, State Tourism, Luxury Autos, Children’s Hospitals, Consumer Electronics, and Snack Foods.
  2. 2. Summary This report delivers a broad view of Instagram community sizes and growth rates across 7 industries and 61 brands. Highlights ❖ Growth rates for all of the industries hover between 6-7%, with snack foods being the only exception at 11%. ❖ Average posting volumes range from 7/month in the snack food industry to as high as 71 in luxury fashion. ❖ The industry average Instagram page fan count ranges from around 5,800 in children’s hospitals, to over 7 million in the luxury fashion category. Report Period: February 2016
  3. 3. Fan Count Highlights An overview of the largest and smallest brands in each industry, as well as the average. Industry High Low Average Luxury Fashion Chanel 10,554,774 Calvin Klein 3,900,866 7,142,185 Soft Drinks Coca-Cola 1,101,672 Mountain Dew 215,514 424,896 State Tourism Pure Michigan 334,308 I LOVE NEW YORK 21,474 112,648 Luxury Auto Mercedes-Benz 4,691,538 The Lincoln Motor Company 59,270 1,141,717 Children’s Hospitals Boston Children’s Hospital 10,963 Cook Children’s Hospital 4,693 5,844 Consumer Electronics Go Pro 8,296,400 Panasonic 9,076 1,399,872 Snack Foods Oreo 1,455,139 Butterfinger 2,048 502,937
  4. 4. Fan Growth Rate Highlights An overview of the fastest and slowest growing brands in each industry, as well as the average. Industry High Low Average Luxury Fashion Calvin Klein 10% Dolce & Gabanna 4.59% 6.06% Soft Drinks Sprite 10.76% Mountain Dew 4.02% 6.21% State Tourism I LOVE NEW YORK 13.08% Visit Colorado 3.3% 7.1% Luxury Auto The Lincoln Motor Company 10.24% Volvo 3.64% 6.44% Children’s Hospitals Boston Children’s Hospital 8.5% Cook Children’s Hospital 4.17% 5.55% Consumer Electronics Samsung USA 14.24% Vizio 1.35% 6.02% Snack Foods Twix 21.1% Oreo 5.49% 11.41%
  5. 5. Luxury Fashion
  6. 6. Soft Drinks
  7. 7. State Tourism
  8. 8. Luxury Auto
  9. 9. Children’s Hospitals
  10. 10. Consumer Electronics
  11. 11. Snack Foods
  12. 12. If you’d like to see this type of data, and much more, for your brand’s social media landscape, simply request a free trial at either of the links below. Online Form ZuumSocial.com/Contact/ Email sales@ZuumSocial.com Free Trial © 2016 Zuum ZuumSocial.com

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