5.12 DACセミナー原講演資料

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5.12 DACセミナー原講演資料

  1. 1. Facebook
  2. 2. Question
  3. 3. Facebook
  4. 4. Facebook
  5. 5. Facebook • • • • • API • • owned, earned, paid media
  6. 6. Facebook Japan
  7. 7. Facebook Japan 3,167,640 As of April 20, 2011
  8. 8. 50- Facebook Japan 40-49 11% -29 37% 3,167,640 19% 30-39 33% female 43% male 57%As of April 12 Facebook
  9. 9. male female18-29 933 86630-39 998 73240-49 663 33450-59 302 114 60- 10733 0 500 1000 1500 2000
  10. 10. ( ) mixi twitter facebook 20,000 17,571 15,000 13,211 10,000 7,659 5,000 0 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 looops (by neilsen netview)http://blogs.itmedia.co.jp/saito/2011/04/mixi-twitter-fa.html
  11. 11. 10/23 11/30 12/21 01/16 01/31 02/13 02/27 03/23 04/1550000 40,21737500 35,793 30,690 30,21225000 26,602 22,847 20,838 19,646 17,867 18,263 18,021 16,879 17,076 15,442 15,65712500 14,410 13,572 14,099 13,829 12,571 12,426 10,33810,854 10,444 11,015 10,130 9,836 9,277 8,062 8,938 7,691 8,688 8,397 8,740 8,446 7,288 6,940 6,413 4,989 4,563 3,827 0 1,393 Coach ANA
  12. 12. Why Facebook Japan Now
  13. 13. Why Facebook Japan Now?• Facebook (mixi ) ( Owned Media )• ( FB 100 )• Facebook (55 )• Owned media• ( )• Owned media• SNS ( )
  14. 14. Facebook
  15. 15. Facebook page 10 • • • • • • • • • • Do the right thing!
  16. 16. Facebook• Facebook pages• Facebook platform(API, plugin, connect)• Facebook ad
  17. 17. Facebook• Facebook API WEB• owned media
  18. 18. Facebook pages
  19. 19. Facebook platform
  20. 20. connect

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