Definition: Internet marketing refers to strategies
to promote your business online.
It is important to remember that any Internet
marketing strategy should be part of your
overall marketing strategy.
This includes online and traditional offline
Popular Methods of Online Marketing
1. Search Engine Optimization
2. Online Display advertising
3. Email Marketing
4. Social Media Strategies
What is Online Display Advertising?
Definition: Online display advertising can be
defined as using the Internet as an
advertising medium (i.e. promotional
messages appear on other websites
and/or search engine results pages).
What is e-mail Marketing?
E-mail marketing is a form of direct marketing which uses e-mail as a
means of communicating commercial or fundraising messages to an
audience. In its broadest sense, every e-mail sent to a potential or
current customer could be considered e-mail marketing. However, the
term is usually used to refer to:
Sending e-mails with the purpose of enhancing the relationship of a
merchant with its current or previous customers and to encourage
customer loyalty and repeat business.
Sending e-mails to a specific target audience with the purpose of
acquiring new customers.
Adding advertisements to e-mails sent by other companies to their
E-mail Tips & Techniques
1. Use a high impact subject line.
2. Make sure your web address appears
early. Provide a link to a relevant
3. Identify the user’s pain quickly. Use a
classic problem/solution format.
4. Write with enthusiasm
Social Media Marketing
Social Media Marketing is an approach to
marketing your business by using electronic
social media to raise visibility and to promote
products and services.
Social media are primarily Internet and
mobile-based tools for sharing and
discussing information. They are a
collaborative way of using the web to
enhance creativity and knowledge exchange.
Other Forms of Social Networking
A blog is a website (maintained by an individual or organization)
where people post entries of commentary, or other material such as
graphics or video.
Web Syndication (RSS)
A form of syndication in which a section of a website is made
available for other sites to use.
Refers to saving web links to websites that you want to remember
and/or share with other people. You can save these bookmarks for
yourself, or share with others.
Companies are implementing social media strategies
We non longer look for information, it finds us.
Explosion of things that use location (foursquare)
ROI will be measured, and it will matter
2 thirds of internet users visit social networking sites. The sector accounts for
over 10% of all internet time
Facebook - 450 million users
Twitter - approx 7 million users
Youtube - 1 billion views per day (Oct 9th)
LinkedIn – approx 50 million users
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