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Member Centric web strategies

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Member Centric web strategies

  1. 1. Executive Seminar Member-Centric web strategies Alain Vachon President and CEO Virtuo.CA CMS Technologies Welcome!
  2. 2. © Virtuo CMS Technologies INC Introductions <ul><li>Who are you and why are you here today? </li></ul><ul><li>What kind of challenges do you have with your web site? </li></ul><ul><li>What issues have you tried to solve concerning your web strategy? </li></ul><ul><li>Do you currently have a membership management system? </li></ul><ul><li>In your opinion, what works and what doesn't work when it comes to the web in your organisation? </li></ul>
  3. 3. <ul><li>No more then 30 seconds
  4. 4. 2 pages
  5. 5. The power of search
  6. 6. Web real estate (location, location, location!)
  7. 7. Self-serve and task management
  8. 8. Popularity and relevance
  9. 9. Email address – the new Internet Passport
  10. 10. Simple and efficient web apps
  11. 11. Adwords
  12. 12. Analytics
  13. 13. Video </li></ul>1 1 2 3 1 1 2 2 2 2 2 3 1 1 2 3 1 1 2 3 1 1 2 2 2 2 2 3 3 3 3 3 © Virtuo CMS Technologies INC Today's Internet: trends and standards
  14. 14. <ul><li>Generaly, members want to : </li></ul><ul><ul><li>Communicate and have a conversation with you
  15. 15. Share with other members
  16. 16. Manage their own information
  17. 17. Receive information
  18. 18. Receive information in exchage for their membership fee
  19. 19. Find what they are looking for </li></ul></ul>© Virtuo CMS Technologies INC Know your members' needs and wants
  20. 20. © Virtuo CMS Technologies INC Breakout session 1 What do you want to include on your web site?
  21. 21. © Virtuo CMS Technologies INC Breakout session 2 What do you want your members to do on your web site?
  22. 22. © Virtuo CMS Technologies INC Breakout session 3 In your opinion, what do your members want to do on your web site?
  23. 23. Health break Member-Centric web strategies
  24. 24. © Virtuo CMS Technologies INC Generally accepted good practices <ul><li>Targeted content
  25. 25. Simple entry page with calls to action (Task oriented) (CECLF)
  26. 26. Prioritize above the fold
  27. 27. Speak the users language – less jargon
  28. 28. State the obvious!
  29. 29. Web specific authoring
  30. 30. Drive trafic with relevant content and communication
  31. 31. Measurable applications ( AWStats )
  32. 32. Search vs. Findability
  33. 33. Less is more ( Yahoo! versus Google ) </li></ul>This is not a link!!!
  34. 34. © Virtuo CMS Technologies INC 10 strategies used by member centric organisations <ul><li>Facilitate comunciation between members (blogs, forums, email campaigns, newsletters)
  35. 35. Facilitate two way communication between members and the organisation
  36. 36. Create an FAQ
  37. 37. Self serve membership information management tools (renewal, promotion, administration)
  38. 38. Demistify and use E-commerce
  39. 39. Collect feedback
  40. 40. Designated search officer (Search words and phrases management)
  41. 41. Deliver value
  42. 42. Visitor specific content (media, public, current and future members)
  43. 43. Dynamic members directory (public versus private) </li></ul>
  44. 44. © Virtuo CMS Technologies INC The 7 steps towards a Member-centric web strategy <ul><li>Obtain data (quantitative)
  45. 45. Survey members and users ( qualitative and quantitative)
  46. 46. Analyse data
  47. 47. Identify members' needs and your needs... then synergize!
  48. 48. Plan your flip
  49. 49. Make it happen
  50. 50. Start over! </li></ul>
  51. 51. © Virtuo CMS Technologies INC Oranisation centric web sites <ul><li>The government of Canada </li></ul>L ooking for someone <ul><li>Le gouvernement du Québec </li></ul>I am looking for someone The Ontario Association for Family Mediation Does the GAP try to sell you their president?
  52. 52. © Virtuo CMS Technologies INC Member-centric web sites Juvenile Diabetes Research Foundation (JDRF) <ul><li>Barack Obama </li></ul>
  53. 53. © Virtuo CMS Technologies INC Open discussion Does your organization have a member-centric web strategy?

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