Introduction To Social Media


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  • Remerciement de la part de Bernard aux participants pour s’être déplacé et d’avoir décidé de voir à l’amélioration de leur stratégie web. Présentation d’Alain Vachon, spécialiste en communication électronique avec plus de 10 ans d’expérience en communication stratégique et CEO de Virtuo CMS Technologies. Cet atelier et non sollicitant. Expliquer l’utilité de la vidéo. Today, we will be working together to help you and your orgnisation towards a member-centric web strategy as opposed to as Organisation centric website. Firstly, I’d like to get to know you better….
  • Introduction To Social Media

    1. 1. Social media basics and strategies for Associations Lesson 1 Introduction to social media Bernard Charlebois VP Market Development Virtuo.CA CMS Technologies Welcome! © Virtuo CMS Technologies INC
    2. 2. <ul><li>In this session you will be able answer these questions </li></ul><ul><li>What is social media? </li></ul><ul><li>Who are the big guns? </li></ul><ul><li>What are the numbers? </li></ul><ul><li>Why is social media so strong and popular? </li></ul><ul><li>Why should you get up to speed with social media? </li></ul><ul><li>Where do I stay informed? </li></ul><ul><li>What can I do now to get started? </li></ul>© Virtuo CMS Technologies INC
    3. 3. <ul><li>What is social media? </li></ul><ul><li>Definition Social Media Marketing is an approach to marketing your business by using electronic social media to raise visibility and to promote products and services. </li></ul><ul><li>The trends Even in recessionary times more than 50% of marketers are increasing spending on social media </li></ul><ul><li>The phenomenon 2 thirds of internet users visit social networking sites. The sector accounts for over 10% of all internet time </li></ul>© Virtuo CMS Technologies INC
    4. 4. <ul><li>What is social media? </li></ul><ul><li>The people behind it all </li></ul><ul><ul><li>Your members </li></ul></ul><ul><li>The 4 pillars of social media </li></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Join the conversation </li></ul></ul><ul><ul><li>Work with members </li></ul></ul><ul><ul><li>Member empowerment </li></ul></ul><ul><li>The future of social media </li></ul><ul><ul><li>Content aggregation </li></ul></ul><ul><ul><li>New tools will appear </li></ul></ul><ul><ul><li>Travel between social media portals without refriending </li></ul></ul>© Virtuo CMS Technologies INC
    5. 5. <ul><li>Who are the big guns </li></ul><ul><li>Facebook 65 million users </li></ul><ul><li>Twitter 5 million monthly growth of close to 1,000 % </li></ul><ul><li>Linked-in over 10 million users </li></ul><ul><li>Youtube 100 million videos per day </li></ul><ul><li>Blogs : 112.8 million blogs </li></ul>© Virtuo CMS Technologies INC
    6. 6. <ul><li>Why is social media so strong and popular? </li></ul><ul><li>The basic human needs </li></ul><ul><ul><li>Significance </li></ul></ul><ul><ul><li>Certainty </li></ul></ul><ul><ul><li>Variety </li></ul></ul><ul><ul><li>Connection and love </li></ul></ul><ul><li>Easy to use applications </li></ul><ul><li>Availability to all walks of life </li></ul><ul><li>Real time networking and connectivity </li></ul><ul><li>On demand information </li></ul>© Virtuo CMS Technologies INC
    7. 7. <ul><li>Why should I get up to speed with social media </li></ul><ul><li>They are here to stay </li></ul><ul><li>Connect now to profit later </li></ul><ul><li>Networking with your community because they are talking about you and you need to know </li></ul><ul><li>Facilitate communications and marketing </li></ul><ul><li>Complements other marketing efforts </li></ul><ul><li>Increases your reach to targeted groups </li></ul>© Virtuo CMS Technologies INC
    8. 8. <ul><li>Where do I stay informed? </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>© Virtuo CMS Technologies INC
    9. 9. <ul><li>What can I do now to get started? </li></ul><ul><li>Read! Read! Read! </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Create your Facebook account and set your settings to private </li></ul><ul><li>Create your twitter account </li></ul><ul><li>Create your Youtube account </li></ul>© Virtuo CMS Technologies INC