Presentation at the Interactieve Vielfalt in Bremen, 2013.
User, customer and human mindsets can coexist at the same time. This causes misunderstanding between people and organisations like when approaching users with customer information. Investing in advertising and promotion increases the number of users, and improving usability and attractiveness might result in higher usage. However, these activities do little for the one who decides, pays, and expects value for money AKA the customer.