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Ten tips for word press success

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Ten tips for word press success

  1. 1. Is WordPress Right For You?Using WordPress for your business…as a “blog” or an entire website
  2. 2. 10 Tips For WordPress Success Evaluate whether WordPress is the right choice for you and/or your business Familiarize yourself with the role of designers, developers and programmers. Learn why “The web is not print.” Keep your domain registration and hosting passwords where you can find them! Make sure that your website hosting supports WordPress
  3. 3. 10 Tips For WordPress Success Be prepared to spend 10-40 hours learning how to useWordPress or paying someone else for your updates. Choose a theme that you are wild about and be prepared to live with it. Avoid custom-coded sites unless you have very specific needs. Work with someone who is the right “fit” for your skill level Understand the difference between WordPress.com and Wordpress.org.
  4. 4. Is WordPress the right choice? What is WordPress and is it the right choice for you and/or your business? WordPress is a Content Management System (CMS) which is different from an HTML website. Examples are: Drupal, Joomla, WordPress. They are created using a different programming language than early websites. “Free” and “open source” is a relative term. Evaluate your needs: Time vs. Money? Is WordPressa Website or a “Blog”? It is both!
  5. 5. Who Does What? Familiarize yourself with the role of designers, developers and programmers.1. Designers: Print-orientation, creative use of type, develop logos, branding. It’s all about art.2. Developer: Takes the graphic elements and makes them work on the web.3. Programmer: Mathematics, high skill level.
  6. 6. The Web Is Different! The web is not print. Have you done your 10,000 hours yet? 15 years designing/developing 100 websites + maintenance on another 25 WordPress is based upon php programming language and utilizes a database for storing content.
  7. 7. Where in the world are we?• Keep your domain registration and hosting passwords where you can find them!• Domain registration: (example: https://www.gkg.net)• Hosting services: (example: www.cruzio.com)• How do I “Login” to WordPress? (http://santa-cruz-web- design.com/wp-login.php)
  8. 8. Is your hosting WordPress-Friendly?  Make sure that your domain hosting supports WordPress. 1. Are they offering the latest version of WordPress? 2. Are they too big/too small? 3. Backups? What to they charge to “recover.”?
  9. 9. The “overnight” website is a Big Lie  Be prepared to spend 10-40 hours learning how to use WordPress or paying someone else for your updates. 1. Are you a latent geek? Enjoy puzzles and have the patience to figure things out? Does it give you joy? 2. Do you have a specific goal in mind? Fun? Making money? Fun=Free Making $=$2,000-$5,000 investment.
  10. 10. Finding a theme… Choose a theme that you are wild about and be prepared to live with it.1. How many people are using your theme? (3 or 40,000)2. What kind of documentation is available for your theme?
  11. 11. Watch Out! Avoid custom-coded sites unless you have very specific needs.1. Avoid the question “Can you do this?”2. Get some advice before spend $/commit to a specific plan.
  12. 12. Be Prepared To Make a Commitment  Work with someone who is the right “fit” for your skill level or has lots of patience  Work with someone who shares your visual aesthetics  Try to avoid criticizing what you don’t understand  Websites take time to do correctly
  13. 13. Free vs. Paid Hosting What’s the difference between WordPress.com and Wordpress.org? WordPress.com is free but you cannot “brand it” without paying extra. It’s expensive to migrate a CMS website. It’s not just files
  14. 14. Logging In + the Dashboard  www.santa-cruz- web- design.com/wp- login.php
  15. 15. Themes = fun but Frameworks Are Better  Thousands of themes: Pretty but are they practical?  Typically Frameworks like Thesis have optimized CSS, HTML, PHP functions, and SEO  Typically has code that’s written with WordPress standards and best practices  Ease of updating for future releases of WordPress
  16. 16. Developing sites with Thesis Framework34,377 people are using Thesis:Change backgroundcolors, Columns (2, 3, 4, +)Easily add new header photoChange fontsExamples:Vacation RentalReal Estate Advice SiteMusicianHealth ProfessionalSCC Fair FoundationHand-Made Soap Ecommerce
  17. 17. E-Commerce Solutions •Client Maintains •Updates products
  18. 18. Collaboration: Dana MacKenzie • Updated Their Hosting (multiple sites) • Ability to add Images • Add new articles • Add news/publishing tour
  19. 19. Nonprofits: Strawberry Fields Volunteers/staff can make updates No maintenance costs Living documents

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