How to Address the Needs of Tech Resistant Agents

Melissa Zavala
Melissa ZavalaAuthor, Speaker, Trainer, and Real Estate Broker
How to Address the Needs of Tech Resistant Agents
How to Address the Needs of Tech Resistant Agents
let’s talk…
Benefits of having tech-resistant or tech-
challenged agents at your brokerage
How to work effectively with tech-challenged
agents
Methods of organizing your brokerage to
encompass all work styles
Technology and tools that foster the success of
all agents
92%of homebuyers use the Internet
during their home search.
Source:	
  NAR	
  2013	
  Member	
  Profile	
  
RECORD TRAFFIC.
Jobautomationthreatens
U.S.Workforce
Source:	
  Bloomberg	
  News	
  
By 2018, digital media advertising spending will
surpass all other advertising methods combined.	
  
Source:	
  eMarketer	
  
age
31
Source:	
  NAR	
  2014	
  Member	
  Profile	
  
Source:	
  NAR	
  2014	
  Member	
  Profile	
  
How to Address the Needs of Tech Resistant Agents
“If we cannot now
end our differences, at
least we can help
make the world safe
for diversity.”
—John F. Kennedy
5ways brokerages can embrace
tech-challenged agents
EVALUATION
DISC Assessments
Production Reports
References
1
TRAINING 2
Give a man a fish you feed him for a day.
Teach him how to fish and you feed him for a lifetime.
—Lao Tzu
Do youoffer training?
STRUCTURE
3
How to Address the Needs of Tech Resistant Agents
SUPPORT	
  
4
Sales Manager
Transaction Coordinator
Receptionist
Trainer / Coach
Tech Support
Virtual Assistants
TECHNOLOGY
5
&TOOLS	
  
OFFICE
Selection and implementation can be
challenging.
DECIDE on a good
transaction management platform.
	
  
OFFER customer relationship
management platforms (CRMs).
Have a PLAN for document sharing.
ENCOURAGE the use of
electronic signatures.
Donot
YourHair
Out!
Tear	
  
5building blocks
of your
	
  
brokerage
	
  
“If we cannot now
end our differences, at
least we can help
make the world safe
for diversity.”
—John F. Kennedy
here’s where to find me…
Melissa Zavala, CAL BRE# 01324959
Email: info@melissazavala.com
Twitter: @melissazavala
Facebook: facebook.com/mzavala
Read my articles on
The American Genius, Realuoso, and
Trulia
My Companies:
Broadpoint Properties
Short Sale Expeditor®
Transaction 911
Please check out my books on
Amazon.com
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How to Address the Needs of Tech Resistant Agents