Finding Listings in Any Market

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This presentation on how real estate agents can generate listings no matter the real estate market was presented by Broker, Author, and Speaker Melissa Zavala at the California Association of Realtors Expo on October 9, 2014.

Real Estate

Finding Listings in Any Market
Strategic Ways to Increase Your
Listings in a Competitive Market
Melissa Zavala, Broker
Broadpoint Properties - CAL BRE# 01324959"

Let’s talk…
Brief review of current real estate market
statistics
Success systems for obtaining listings in
any market
Consistent and often ignored sources of
listing leads
Technology and tools for generating listings
and maintaining top-of-mind awareness

Source: California Association of Realtors
2014

Signiﬁcant Increase
in Market Time

1
Identify !
listing sources !
and !
schedule !
routine marketing
activities.!

4sources of listings (no matter
the market)!

Direct Mail!
Personal Notes!
Pop-bys! Email!
Calls!
Social
Media!

New
Listing!
Send Just
Listed
Postcard!
Capture
Lead and
Follow Up!

Community Events!
Open Houses!
Value
Items!
Garage
Sales!
Mail!
Canned
Food
Drives!

Pay-per-click
home value
ads!
Owner sees
ad and visits
site to obtain
valuation!
Agent
receives lead
and follows
up!

Touch CMA!
Cloud CMA!
Realtor® Property Resource (RPR)!
Property Proﬁle from Title!

Letter Campaigns!
Free Flyers (FSBO)!
Calls! CMAs!
Make Me
Move
(FSBO)!
Internet
Platform
(for Leads)!

2step process to identifying
market-based listing sources!

What’s going on in the market?
How can I leverage that to generate business?

USE customer relationship
management platforms (CRMs).

Carpe Diem
Melissa Zavala, CAL BRE# 01324959"

Email: info@melissazavala.com
Twitter: @melissazavala
Facebook: facebook.com/mzavala

Read my articles on
The American Genius, Realuoso, and Trulia

My Companies:
Broadpoint Properties
Short Sale Expeditor®
Transaction 911

Please check out my books on Amazon.com

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Finding Listings in Any Market

1. Finding Listings in Any Market Strategic Ways to Increase Your Listings in a Competitive Market Melissa Zavala, Broker Broadpoint Properties - CAL BRE# 01324959"

2. Do you want MORE listings?

3. Let’s talk… Brief review of current real estate market statistics Success systems for obtaining listings in any market Consistent and often ignored sources of listing leads Technology and tools for generating listings and maintaining top-of-mind awareness

4. MASTER   the market of the moment.

7. Source: California Association of Realtors 2014 Signiﬁcant Increase in Market Time

8. Establish your routine.

10. 1 Identify ! listing sources ! and ! schedule ! routine marketing activities.!

11. 4sources of listings (no matter the market)!

12. Sphere of Inﬂuence 1

13. Direct Mail! Personal Notes! Pop-bys! Email! Calls! Social Media!

14. Your Own Listings 2

15. New Listing! Send Just Listed Postcard! Capture Lead and Follow Up!

16. Your Neighborhood Farm 3

17. Community Events! Open Houses! Value Items! Garage Sales! Mail! Canned Food Drives!

18. Internet Lead Platforms 4

19. Pay-per-click home value ads! Owner sees ad and visits site to obtain valuation! Agent receives lead and follows up!

20. Touch CMA! Cloud CMA! Realtor® Property Resource (RPR)! Property Proﬁle from Title!

21. Expireds, Cancelleds, FSBOs5

22. Letter Campaigns! Free Flyers (FSBO)! Calls! CMAs! Make Me Move (FSBO)! Internet Platform (for Leads)!

23. 2step process to identifying market-based listing sources!

24. What’s going on in the market? How can I leverage that to generate business?

25. How will YOU manage the lead ﬂow?

26. USE customer relationship management platforms (CRMs).

27.

28.

29. No Shortage

30. MASTER   the market of the moment.

31. It all starts with a GREAT plan.

32.

33. 5 Technology & Tools

34.

35. YOU can increase your listings.

36. Carpe Diem Melissa Zavala, CAL BRE# 01324959" Email: info@melissazavala.com Twitter: @melissazavala Facebook: facebook.com/mzavala Read my articles on The American Genius, Realuoso, and Trulia My Companies: Broadpoint Properties Short Sale Expeditor® Transaction 911 Please check out my books on Amazon.com

Finding Listings in Any Market

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