60 Minutes to an Epic Social Media Strategy
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Real estate agents, these are the slides from a webinar presented in August 2016 on how to create an efficient social media strategy got attracting more real estate home buyer and home seller leads.
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60 Minutes to an Epic Social Media Strategy
- 1. www.melissazavala.com 60 Minutes to an Epic Social Media Strategy
- 2. www.melissazavala.com Today’s Agenda: ü Develop a deliberate social media strategy that gets you noticed in a noisy world ü Create a social media master plan for staying top-of-mind ü Simple strategies for engaging current and past clients through Facebook ü 5+ ways to keep your LinkedIn and Facebook fresh ü Best practices for creating meaningful interaction on Instagram ü Consider available success tools for enhancing productivity ü Questions + Answers
- 4. www.melissazavala.com Before we jump in… let’s have a look
- 5. www.melissazavala.com According to an N.A.R. Survey (2015)… 88% of people would use their real estate agent again 11% used same real agent again
- 6. www.melissazavala.com “Until you remove the noise, you are going to miss a lot of signal.” —Seth Godin
- 8. www.melissazavala.com How to Hit Your Target Group and Sustain Relationships with Social Media
- 9. www.melissazavala.com “Our intention creates our reality.” —Wayne Dyer
- 10. www.melissazavala.comwww.melissazavala.com 5+ Areas to Enhance Your Social Presence
- 14. www.melissazavala.com LinkedIn Tips • Your profile photo • Skills and expertise — go hyperlocal • Verify your contact information • Edit endorsements • Publish content • Upload database • Get recommended
- 15. www.melissazavala.com The Power of Recommendations You have to give in order to receive.
- 20. www.melissazavala.com Facebook Tips • Be a storyteller • Demonstrate authenticity and transparency • Be controlled and deliberate • Create lists to weed through the noise • Add photo and video • Set up notifications
- 21. www.melissazavala.com Be Authentic Lots of engagement Shares a snippet of his personal life AND subtly sells real estate
- 22. www.melissazavala.com Post Ideas for Your Personal Profile • Share something personal or funny • Talk about why you love real estate • Share a success story • Give clients a shout out • Recognize a group or organization
- 23. www.melissazavala.com “Until you remove the noise, you are going to miss a lot of signal.” —Seth Godin
- 24. www.melissazavala.com Use Facebook Lists facebook.com/bookmarks/lists Create 2 Lists: 1. Past Clients, Referral Partners, Potential Clients 2. Current Clients
- 25. www.melissazavala.com Big relationships are built with small and continuous interactions over the course of time.
- 26. www.melissazavala.com “It’s about the marathon and not about the sprint.”
- 27. www.melissazavala.com Post Tips for Your Business Page • Post regularly • Schedule posts • Use lots of video and photos • Create a marketing calendar • Set up notifications
- 28. www.melissazavala.com Schedule Content • Use the Facebook scheduler (Facebook Pages App), Hootsuite, or Buffer • Create themes or regular posts (Market Updates, #TBT, etc.)
- 29. www.melissazavala.com Content Ideas for Your Page • Local Real Estate • Community Info • National Real Estate • Personal Interest • Home and Design
- 31. www.melissazavala.com Use Canva.com to Create Visuals
- 32. www.melissazavala.com About Video on Facebook
- 33. www.melissazavala.com Terry Waggoner, Ferris Property Group
- 34. www.melissazavala.com Facebook Live Video • Simple REO Tour • 7.6 Views • 107 Comments • 25 Shares
- 36. www.melissazavala.com Facebook Ads • Create albums for listings • Highlight views and special features • Link to a landing page • Create target audiences • Boost using mapping for open houses
- 40. www.melissazavala.com Best Uses of Instagram • Connect with the community • Connect with clients • Connect with the next generation • Market properties with professional photos
- 41. www.melissazavala.com Photo Ideas for Social Media • Gardens • Buildings • Doors • Coffee shops • Diners • Happy Clients • Windows • Listing photos
- 42. www.melissazavala.comwww.melissazavala.com Tools to Help You Succeed
- 43. www.melissazavala.com Apps to Enhance Your Social Posts Pic Post Play Regram Canva
- 48. www.melissazavala.com Take the Online Off Line
- 49. www.melissazavala.com Simple Tips to Remember 1. In General - Create a social media marketing plan and consistent brand. - Be consistent and professional in your online activities - Stick with it! 2. Content Tips - Use lots of videos and photos - Engage with those who interact - Be authentic
- 50. www.melissazavala.com Recap: Rev up your social media by… • Sticking to a regular schedule • Creating Facebook lists and boosting posts • Be authentic and intentional • Set in place tools to continue to deliver value through social media • Convey trust, fun, and enthusiasm in everything you do!
- 51. www.melissazavala.com Stick to Your Plan
- 52. www.melissazavala.com It’s All About Being Intentional
- 56. www.melissazavala.com Find more upcoming webinars at http://www.melissazavala.com/speaking Thank you for attending!