Competitive analysis

486 views

Published on

Published in: Design, Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
486
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Competitive analysis

  1. 1. AUTONOM3C O M P E T I T I V E W E B S I T E A N A L Y S I S April Phuong, Irwin Simpelo, Melissa Wedeen COGS 187B, Spring 2013
  2. 2. Who is AUTONOM3 ?
  3. 3. C L I E N T N E E D S A narrative of the product’s benefits and experience Ability to sell these products to target users Communicate with potential business partners
  4. 4. C L I E N T N E E D S Bringing the KITCHEN into the 21ST CENTURY“
  5. 5. U S E R N E E D S Secure, trustworthy website Multiple options for purchasing products Brief video to explain new technology
  6. 6. We analyzed kitchen sites Nomiku, Gaggenau, and SousVide Supreme with our client and users In this analysis, we will focus on the functionality, architecture, and design of edgy, high tech product sites F O C U S
  7. 7. LEAP MOTION G E S T U R A L P E R I P H E R A L D E V I C E
  8. 8. Text Design: Leap Motion is fun and colorful with a clean, minimalist template. The color scheme is consistent with an emphasis on   green and white. Many of the images portray the use of the technology.
  9. 9. Text Functionality: Video playback explaining the technology is immediately available.
  10. 10. “Devs” is not user-friendly. While short for “Developers,” non-tech users may not know what this means. Navigation: Primary navigation is located at the top of the page, making it easy to access for a user. It is consistent throughout the site. Active pages are highlighted in gray.
  11. 11. Content: Pre-order form has information on charging, shipping, package content, and costs Functionality: Straightforward, single page pre-ordering
  12. 12. Content: Site includes descriptions with images as backgrounds. Photographs engage the user and helps to visualize and explain the experience of the product. Navigation: However, some informative image sliders are far below the fold, which can occlude good information
  13. 13. FIT BIT A C T I V I T Y T R A C K E R S
  14. 14. Content: Introduces product line in the front page to address four common user needs Functionality: The front page immediately describes needs and images related to those needs. A video is also available to elaborate. The video, however, should be more salient Design: Analogous colors (turquoise, pink, orange, yellow) with emphasis on flat design. Complemented by photographs of healthy choices and athletics
  15. 15. Brand: Active, athletic, fun, healthy, fit, stylish, engaging
  16. 16. Functionality: Drop own of “Buy” gives users a choice in where they can go to buy the products Drop down of “Products” gives a list of the types of devices Fitbit sells. These link to pages that explain the product in detail Navigation: Fitbit website serves as a store front (left side bar) and service provider (log-in at the right)
  17. 17. ...logging in, however shows a new header, which adds inconsistency to the navigation Inconsistent or no breadcrumbs. Some pages are missing breadcrumbs while others have completely different crumbing systems Navigation ambiguity. Users may not know the difference between “Products” and “Store
  18. 18. Content: Informative, colorful, and succinct reasons for buying on the main website Functionality: Cart fragments key sections of purchase. “Secure transaction” is emphasized in Payment info and shipping prices are highlighted. However, two total prices are shown, which is redundant
  19. 19. Content: Media and user responses can give the website and product credibility. (But too many positive reviews can also be a warning sign)
  20. 20. NEST T H E R M O S T A T
  21. 21. Content: An “About Us” page with the name of crucial company members. Adds trust to the company and gives a face behind the product Brand: Friendly, approachable, professional, environmentalist, engaging, responsible
  22. 22. Top and bottom navigation bars are consistent throughout the site Buy buttons are tastefully highlighted Navigation: Active links are highlighted
  23. 23. Content: Video “tour” can be a little more prominent Navigation: “Our Thermostat” is inconsistent. It’s the only option with a drop down menu and the only option that cannot be clicked “Support” and “Community” can be ambiguous titles
  24. 24. Functionality: Informative blog with topic categorization System compatibility check at the checkout page with video instructions and customer support
  25. 25. Design: Great visuals, balance of image and text make the site easy on the eyes. Color scheme is green, turquoise, and orange
  26. 26. S U M M A R Y Tastefully highlighted shopping cart and small eCommerce functionality Prominent, visible video that quickly explains our product(s) Engaging photographs and text that focuses on solving user needs Company “About Us” page with names and images of head employees
  27. 27. O T H E R I D E A S Media presence and user input Informative blog to highlight news about our products Strong customer support service

×