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You have 3 seconds to impress me

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My talk from Lean Agile Scotland 2013 Conference. User Experience is more important today than ever. 85% of consumer purchases today are made by women. It takes a millennial women 3 seconds to decide if she wants to stay on a page. So how do we create an experience that our users will respond to and enjoy? Measurable Design. During this talk I will explain how we can use Lean principles applied to UX to iterate our way to engaging sites that customers will love.

Published in: Design, Technology, Business
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You have 3 seconds to impress me

  1. 1. to impress me You have 3 seconds @lissijean measurable design & why it works
  2. 2. Melissa Perri CURRENTLY Co-founder, FlowsBy at Techpeaks Lean Product Mgmt Teacher FORMERLY UX Lead, Conductor Product Manager, OpenSky Programmer, Barclays CONTACT melissaperri@gmail.com melissaperri.com @lissijean
  3. 3. Say hi to the person next to you. @lissijean
  4. 4. 5seconds @lissijean
  5. 5. Millennial Women 3 Seconds @lissijean
  6. 6. like, woah. @lissijean
  7. 7. Women make 85% of purchasing decisions. @lissijean
  8. 8. Design is more important now than ever @lissijean
  9. 9. “I can’t find what I’m looking for.” “I don’t know how to use it.” “There’s too much information.” @lissijean
  10. 10. 1994 “I can’t find what I’m looking for.” “I don’t know how to use it.” “There’s too much information.” @lissijean
  11. 11. 1997
  12. 12. 2001
  13. 13. Now
  14. 14. SQUIRREL!@lissijean
  15. 15. Traditional Design Process Designers create design Developers code design Release to customers @lissijean
  16. 16. making decisions in a way that allows you to track their effect on a goal. Measurable Design @lissijean
  17. 17. Build Measure Learn @lissijean
  18. 18. Build design & release Measure User Feedback Learn from user behavior @lissijean
  19. 19. Build design & release Measure User Feedback Learn from user behavior Iterate on designs until goal is optimized. @lissijean
  20. 20. Small, measured changes. @lissijean
  21. 21. Step 1: Design & Release @lissijean
  22. 22. Your first design is a hypothesis ?@lissijean
  23. 23. one clear goal @lissijean
  24. 24. Step 2: User Feedback @lissijean
  25. 25. Measure online offline AND @lissijean
  26. 26. Track everything a user interacts with. @lissijean
  27. 27. @lissijean
  28. 28. But, wait.... what if I already have a site? @lissijean
  29. 29. Old pages to every sprint. 1 Analytics on new pages. 2 @lissijean
  30. 30. 5second test @lissijean
  31. 31. 1. What does the website do? 2.What are you supposed to do now? 3.How does the website make you feel? @lissijean
  32. 32. People scan, they don’t read @lissijean
  33. 33. @lissijean
  34. 34. Give users the information they want up front. @lissijean
  35. 35. @lissijean
  36. 36. Choose one thing for your user to do. @lissijean
  37. 37. @lissijean
  38. 38. @lissijean
  39. 39. Don’tmake your customer think. @lissijean
  40. 40. Step 3: Learn & Repeat @lissijean
  41. 41. Schedule a backlog to review each design. @lissijean
  42. 42. @lissijean
  43. 43. Build design & release Measure User Feedback Learn from user behavior @lissijean
  44. 44. Build Measure Learn @lissijean
  45. 45. @lissijean
  46. 46. @lissijean
  47. 47. Good design is measurable.{ }@lissijean
  48. 48. Questions? @lissijean melissaperri.com melissaperri@gmail.com

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