@lissijean “Scrum doesn’t focus on
delivering just any increment of business value; it focuses on delivering the highest priority business value as defined by the customer (Product Owner).” The Product Owner Agile Project Management with Scrum Ken Schwaber, 2004
@lissijean “The price is too
high, we should lower it.” “The photos are not enticing.” “We need to rebrand the sign up funnel to the new design.” “We should be offering sign up gifts.” “They cannot try it for free!”
5 years FDS a top
dinner option for the target market. double acquisition Dec 2016 increase conversion rate across all platforms by X% by end of Q2. conversion rate is Y% on desktop and X% on mobile.
@lissijean Company Goal, Product KPI,
Future state. What are users doing now? What’s the first little goal? User Research, Product Experiments Product Kata 1 2 3 4 Planning Experimenting A scientific, systematic way to build better products.