Lean Product
Management
Melissa Perri
melissaperri.com
@lissijean | #agileOTB

Voice of the
customer
@lissijean

Define Design Develop Deploy
@lissijean
Traditional Product
Development Cycle

Define Design Develop Deploy
@lissijean
Traditional Product
Development Cycle
Some customer
interaction Very little customer
interaction
Most customer
interaction

DO NOT WANT
@lissijean

Define Design Develop Deploy
@lissijean
Traditional Product
Development Cycle
Pivot

There’s a reason
why they’re called
assumptions.
@lissijean

Risky Business
@lissijean

Build
Measure
Learn
@lissijean

@l@islsisisjeijeaann

@lissijean
“I’m here to save the day.”
As a product
manager…

I
LEARNING
@lissijean

@lissijean

Traditional PM
• Determine new features and product vision
• Gather business requirements
• Get stakeholder buy in
• Write out specs and user stories for developers
• Manage product roadmaps
@lissijean

Focus on
the problem.
@lissijean

Traditional Product Manager Lean Product Manager
@lissijean

A Lean PM works towards a goal
instead of building arbitrarily…
@lissijean

Screenshot of the site

team Goal
Increase Customer Engagement
@lissijean

A Lean PM explores problems rather
than gathering requirements…
@lissijean

Managing Stakeholders
@lissijean

User
Stories?
@lissijean

Jobs to be done.
When _____ , I want to _____ so I can ______.
motivation expected
outcome
situation
@lissijean

User Story
As a user, I can save items to a wishlist so
that I can buy them later.
Job Story
When I find a product I like but I’m not ready to buy
yet, I want to save the product for later, so I can
quickly come back and purchase it without
searching again.
@lissijean

problem
When I am shopping on your
site, I want to know the expert
is real so I can trust that the
product is good.
@lissijean

A Lean PM experiments instead of
building preconceived solutions…
@lissijean

PRODUCT
Product
ROADMAPS
Roadmaps?
@lissijean

Q4 Product Roadmap
Google Maps
Integration
2 months
3 Devs
ROI: High
Mobile
App
Homepage
Redesign
3 months
2 Devs
ROI: Med
1 month
3 Devs
ROI: Med
@lissijean

@lissijean

The Problem Roadmap
@lissijean

experiment
Will customers buy if we
post an expert’s personal
message in the feed?
@lissijean

@lissijean

@lissijean

@lissijean

@lissijean

A Lean PM involves the whole team instead of
working alone on PM island…
@lissijean

@lissijean

Developer
Product Manager
@lissijean

@lissijean

team Goal
Increase Customer Engagement
@lissijean

problem
When I am shopping on your
site, I want to know the expert
is real so I can trust that the
product is good.
@lissijean

experiment
Will customers buy if we
post an expert’s personal
message in the feed?
@lissijean

outcome
3X OPEN RATE
2x REVENUE
@lissijean

Saved
$77,000
@lissijean
@lissijean

Saved
1600 hrs
@lissijean
@lissijean

Saved
1600 hrs
@lissijean
@lissijean
(that’s 8 weeks)

@lissijean

What does success look like?
@lissijean

lean Product Manager
Role and responsibilities:
• Discover customer problems through constant customer interaction and
feedback.
• Deliver high customer value by running experiments to solve those problems.
• Lead the implementation of full product solutions for successful experiments,
incorporating them into our product strategy.
• Involve developers & stakeholders during ideation of the product.
• Manage the Problem Roadmap, focusing on your KPIs.
• Report data and lessons from experiments to the rest of the company.
Apply Now
@lissijean

Deliver extreme
value to the
customer.
@lissijean

Melissa Perri
melissa@produxlabs.com
!
produxlabs.com
melissaperri.com
!
!
Melissa Perri
melissa@produxlabs.com
!
produxlabs.melissaperri.!
!
@lissijean
@lissijean