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Lean Product Management

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New revised version of the values of a Lean Product Manager. Presented at Agile On the Beach and GA Techfest Club.

Published in: Technology

Lean Product Management

  1. 1. Lean Product Management Melissa Perri melissaperri.com @lissijean | #agileOTB
  2. 2. Voice of the customer @lissijean
  3. 3. Define Design Develop Deploy @lissijean Traditional Product Development Cycle
  4. 4. Define Design Develop Deploy @lissijean Traditional Product Development Cycle Some customer interaction Very little customer interaction Most customer interaction
  5. 5. DO NOT WANT @lissijean
  6. 6. Define Design Develop Deploy @lissijean Traditional Product Development Cycle Pivot
  7. 7. There’s a reason why they’re called assumptions. @lissijean
  8. 8. Risky Business @lissijean
  9. 9. Build Measure Learn @lissijean
  10. 10. @l@islsisisjeijeaann
  11. 11. @lissijean “I’m here to save the day.” As a product manager…
  12. 12. I LEARNING @lissijean
  13. 13. @lissijean
  14. 14. Traditional PM • Determine new features and product vision • Gather business requirements • Get stakeholder buy in • Write out specs and user stories for developers • Manage product roadmaps @lissijean
  15. 15. Focus on the problem. @lissijean
  16. 16. Traditional Product Manager Lean Product Manager @lissijean
  17. 17. A Lean PM works towards a goal instead of building arbitrarily… @lissijean
  18. 18. Screenshot of the site
  19. 19. team Goal Increase Customer Engagement @lissijean
  20. 20. A Lean PM explores problems rather than gathering requirements… @lissijean
  21. 21. Managing Stakeholders @lissijean
  22. 22. User Stories? @lissijean
  23. 23. Jobs to be done. When _____ , I want to _____ so I can ______. motivation expected outcome situation @lissijean
  24. 24. User Story As a user, I can save items to a wishlist so that I can buy them later. Job Story When I find a product I like but I’m not ready to buy yet, I want to save the product for later, so I can quickly come back and purchase it without searching again. @lissijean
  25. 25. problem When I am shopping on your site, I want to know the expert is real so I can trust that the product is good. @lissijean
  26. 26. A Lean PM experiments instead of building preconceived solutions… @lissijean
  27. 27. PRODUCT Product ROADMAPS Roadmaps? @lissijean
  28. 28. Q4 Product Roadmap Google Maps Integration 2 months 3 Devs ROI: High Mobile App Homepage Redesign 3 months 2 Devs ROI: Med 1 month 3 Devs ROI: Med @lissijean
  29. 29. @lissijean
  30. 30. The Problem Roadmap @lissijean
  31. 31. experiment Will customers buy if we post an expert’s personal message in the feed? @lissijean
  32. 32. @lissijean
  33. 33. @lissijean
  34. 34. @lissijean
  35. 35. @lissijean
  36. 36. A Lean PM involves the whole team instead of working alone on PM island… @lissijean
  37. 37. @lissijean
  38. 38. Developer Product Manager @lissijean
  39. 39. @lissijean
  40. 40. team Goal Increase Customer Engagement @lissijean
  41. 41. problem When I am shopping on your site, I want to know the expert is real so I can trust that the product is good. @lissijean
  42. 42. experiment Will customers buy if we post an expert’s personal message in the feed? @lissijean
  43. 43. outcome 3X OPEN RATE 2x REVENUE @lissijean
  44. 44. Saved $77,000 @lissijean @lissijean
  45. 45. Saved 1600 hrs @lissijean @lissijean
  46. 46. Saved 1600 hrs @lissijean @lissijean (that’s 8 weeks)
  47. 47. @lissijean
  48. 48. What does success look like? @lissijean
  49. 49. lean Product Manager Role and responsibilities: • Discover customer problems through constant customer interaction and feedback. • Deliver high customer value by running experiments to solve those problems. • Lead the implementation of full product solutions for successful experiments, incorporating them into our product strategy. • Involve developers & stakeholders during ideation of the product. • Manage the Problem Roadmap, focusing on your KPIs. • Report data and lessons from experiments to the rest of the company. Apply Now @lissijean
  50. 50. Deliver extreme value to the customer. @lissijean
  51. 51. Melissa Perri melissa@produxlabs.com ! produxlabs.com melissaperri.com ! ! Melissa Perri melissa@produxlabs.com ! produxlabs.melissaperri.! ! @lissijean @lissijean

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