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Continuous Product Improvement Workshop

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Held at #Agile2017

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Continuous Product Improvement Workshop

  1. 1. CONTINUOUS PRODUCT IMPROVEMENT Melissa Perri @lissijean Produx Labs
  2. 2. @lissijean Melissa Perri Produx Labs melissaperri.com @lissijean
  3. 3. @lissijean It’s about thinking. @lissijean
  4. 4. @lissijean
  5. 5. @lissijean What happens before we know what to build?
  6. 6. @lissijean The Build Trap @lissijean
  7. 7. It doesn’t matter how well you build an unwanted feature. It will always be unwanted. @lissijean
  8. 8. @lissijean Product Management is about reducing the uncertainty that your product will succeed in the market.
  9. 9. @lissijean @lissijean
  10. 10. @lissijean @lissijean
  11. 11. @lissijean
  12. 12. @lissijean
  13. 13. Lean Startup @lissijean
  14. 14. Product Management is not just about building things, it’s about solving problems. @lissijean
  15. 15. This type of thinking is hard. How do we improve our existing products to satisfy our customers and achieve goals? How do we reach our business goals? How do we create new services that satisfy a need for our users? @lissijean
  16. 16. graphic: LeanKit @lissijean
  17. 17. 1. Introduce you to the Kata Framework 2. Show you how it applies to Product Management TODAY @lissijean
  18. 18. The key to the Toyota Way and what makes Toyota stand out is not any of the individual elements… [but] having all the elements together as a system. It must be practiced every day in a very consistent manner, not in spurts. -Taiichi Ohno “ @lissijean
  19. 19. @lissijean
  20. 20. @lissijean
  21. 21. • Name your team. Minimum groups of 6. • Shuffle your cards REALLY well. • Up to 4 people can participate in the exercise. • Chose one other person to be a timekeeper. • Choose one other person to be the recorder. • Choose one other coach.
  22. 22. Team Name: Date: Round A Round B BASELINE ROUNDS 5 10 15 20 25 30 35 40 45 50 5 10 15 20 25 30 35 40 45 50 seconds seconds Kata in the Classroom / katatogrow.com Order your cards as fast as possible. Record your time on Baseline Rounds. Do twice. Cards must be in straight lines and equal spacing between rows and columns.
  23. 23. Set a Target Condition. Be ambitious.
  24. 24. What will you do? • • • What will you do? • • • What will you do? • • • What will you do? • • • What will you do? • • • What will you do? • • • Experiment 1 Team Name: Date: EXPERIMENTING Experiment 2 Experiment 3 Experiment 4 Experiment 5 Experiment 6 35 40 45 50 35 40 45 50 35 40 45 50 35 40 45 50 35 40 45 50 35 40 45 50 Change Change Change Change Change Change
  25. 25. STOP!
  26. 26. @lissijean How did that go?
  27. 27. @lissijean
  28. 28. STOP!
  29. 29. @lissijean What did you learn?
  30. 30. @lissijean Continuous Improvement is a mindset.
  31. 31. PRODUCT KATA
  32. 32. Retain customers @lissijean
  33. 33. Prove new product in market @lissijean
  34. 34. Convert freemium users @lissijean
  35. 35. Increase engagement @lissijean
  36. 36. Today Goal @lissijean
  37. 37. @lissijean
  38. 38. Today Goal WTF?! OH YEAH! @lissijean
  39. 39. Today Goal @lissijean
  40. 40. Company Goal, Product KPI, Future state. How far are we from the goal? What’s the first milestone we can reach? User Research, Product Experiments @lissijean
  41. 41. Product Kata 1 2 3 4 Planning Experimenting A scientific, systematic way to build better products. @lissijean Company Goal, Product KPI, Future state. How far are we from the goal? What’s the first milestone we can reach? User Research, Product Experiments
  42. 42. @lissijean
  43. 43. DO NOT WANT @lissijean
  44. 44. GOAL Sellers should be able to be self sufficient in promoting their products and running their business. @lissijean
  45. 45. TARGET CONDITION Sellers call office less than twice a week. @lissijean
  46. 46. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. @lissijean
  47. 47. @lissijean
  48. 48. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. Sellers call office 7 times per week. We’re not sure why they are calling. Ask office staff why they are calling the most. We come away with a list of top reasons they call. They call for revenue, what they’re selling, (and see list for more) Sellers call office 7 times per week about 20 different things. We’re not sure which items they call about most frequently. Have staff measure the frequency of each type of call for 1 week. We come away knowing which items take up most time. They call mostly to learn revenue and get tweet links. @lissijean
  49. 49. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. Sellers call office 7 times per week. We’re not sure why they are calling. Ask office staff why they are calling the most. We come away with a list of top reasons they call. They call for revenue, what they’re selling, (and see list for more) Sellers call office 7 times per week about 20 different things. We’re not sure which items they call about most frequently. Have staff measure the frequency of each type of call for 1 week. We come away knowing which items take up most time. They call mostly to learn revenue and get tweet links. @lissijean
  50. 50. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call office more than twice a week. We’re not sure how often they are calling now. Measure how often they are calling over the next week. They are calling about 4 times a week each. They call about 7 times per week. Sellers call office 7 times per week. We’re not sure why they are calling. Ask office staff why they are calling the most. We come away with a list of top reasons they call. They call for revenue, what they’re selling, (and see list for more) Sellers call office 7 times per week about 20 different things. We’re not sure which items they call about most frequently. Have staff measure the frequency of each type of call for 1 week. We come away knowing which items take up most time. They call mostly to learn revenue and get tweet links. Sellers call office 7 times per week mostly about revenue and tweet links. Have sellers call less for revenue. The sellers will stop calling for revenue. They wanted an update more frequently than once a week. @lissijean Manually send sellers a weekly revenue email. See if they call for revenue that week.
  51. 51. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call 5 times per week about revenue and tweet links. We need a faster way to calculate revenue. Create a spreadsheet to calculate revenue with daily sales. We can send out the revenue daily and sellers won’t call. Sellers were very happy with the report for now. Sellers call 3 times per week about tweet links.
  52. 52. @lissijean
  53. 53. GOAL TARGET CONDITION CURRENT CONDITION OBSTACLE STEP EXPECTED LEARNED Sellers should be able to be self sufficient. Sellers call office less than twice a week. Sellers call 5 times per week about revenue and tweet links. We need a faster way to calculate revenue. Create a spreadsheet to calculate revenue with daily sales. We can send out the revenue daily and sellers won’t call. Sellers were very happy with the report for now. Sellers call 3 times per week about tweet links. Tweet links have unique codes generated on them Create a standardized share code for curators. Sellers will know their code and not ask for links. They still ask for links because forget link text. Sellers call 2 times per week about tweet links. Weird naming system doesn’t allow sellers to remember. Create a list of all the products for each seller and generate tweet links. Sellers will use this to tweet and not ask for links. They were happy with this and liked the one click. Sellers call 1 time per week about many different things. @lissijean
  54. 54. @lissijean
  55. 55. @lissijean@lissijean#AgileOTB
  56. 56. @lissijean
  57. 57. @lissijean 5 years OpenSky A self-serve platform for unique brands to sell their items online make sellers self sufficient in managing their platforms. 2012 have sellers call the office less than twice a week Sellers are calling 7 times a week
  58. 58. 1. Schedule routine checkins after every experiment to walk through the 5 questions. 2. Designate someone from outside the team as the coach. 3. Spend time establishing the target condition and the current condition. 4. Note that experiments and feedback will be longer as you build out solutions fully, but you can still use Kata to checkin and improve. 5. Adjust target conditions and challenges that you find miss the mark. Tips for Using Kata
  59. 59. @lissijean “ Improvement usually means doing something that we have never done before. – Shigeo Shingo
  60. 60. Melissa Perri melissa@produxlabs.com melissaperri.com produxlabs.com twitter: @lissijean Agile17 for 15% off productinstitute.com
  61. 61. Coming LATE 2017! produxlabs.com/book
  62. 62. QUESTIONS?

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