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SMX Advanced - Auditing PPC Campaigns

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                 Advanced
                 Diagnostics
                   for PPC
Leaders in B2B SEM

                                TOP 30 AGENCY
                                      US
• Credentialed by every major search engine
• Active in promotion of thought leadership positions at conferences and within publications
• BtoB Top 30 Search Agency 2009, 2010, 2011
• The 2010 BMA B2 Award of Excellence – SEO (Natural Search) Program, Over 50 Keywords
• The 2011 BMA B2 Award of Excellence – PPC (Paid Search) Program, Over $1 Million
• Honorable Mention, ClickZ 2010 Connected Marketing Awards, Best Use of Search Marketing




  2
Advanced Diagnostics

• When You Need
  to Go Below the
  Surface…




                       @Mel66
What Crazy Disease Is This, Anyway?

• Go beyond clicks and conversions to
  consider what else may be going on




                                      @Mel66
What Crazy Disease Is This, Anyway?

• What the PPC engine data doesn’t tell you
  – Web analytics
  – WHY the problems are happening
  – Anything about the website




                                      @Mel66
Site analytics

• Bounce rate




                 @Mel66
Ad

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SMX Advanced - Auditing PPC Campaigns