Successfully reported this slideshow.
Your SlideShare is downloading. ×

SMX Advanced - Auditing PPC Campaigns

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 15 Ad

More Related Content

Recently uploaded (20)

Advertisement

SMX Advanced - Auditing PPC Campaigns

  1. 1. 06 : 06 : 2012 Advanced Diagnostics for PPC
  2. 2. Leaders in B2B SEM TOP 30 AGENCY US • Credentialed by every major search engine • Active in promotion of thought leadership positions at conferences and within publications • BtoB Top 30 Search Agency 2009, 2010, 2011 • The 2010 BMA B2 Award of Excellence – SEO (Natural Search) Program, Over 50 Keywords • The 2011 BMA B2 Award of Excellence – PPC (Paid Search) Program, Over $1 Million • Honorable Mention, ClickZ 2010 Connected Marketing Awards, Best Use of Search Marketing 2
  3. 3. Advanced Diagnostics • When You Need to Go Below the Surface… @Mel66
  4. 4. What Crazy Disease Is This, Anyway? • Go beyond clicks and conversions to consider what else may be going on @Mel66
  5. 5. What Crazy Disease Is This, Anyway? • What the PPC engine data doesn’t tell you – Web analytics – WHY the problems are happening – Anything about the website @Mel66
  6. 6. Site analytics • Bounce rate @Mel66
  7. 7. Site analytics • Time on site @Mel66
  8. 8. Site analytics • Pages visited @Mel66
  9. 9. Site analytics • Site search terms @Mel66
  10. 10. Advanced Conversion Diagnostics • Multi-channel attribution @Mel66
  11. 11. Advanced Conversion Diagnostics • Maybe you really ARE getting conversions • Especially important for display & social PPC @Mel66
  12. 12. Advanced Diagnostics • Use those advanced analytics segments! @Mel66
  13. 13. Advanced Diagnostics • Value of a customer and customer lifetime value @Mel66
  14. 14. Second Opinion • Get a Second Opinion. Have a trusted friend or colleague look at the account to look at it with fresh eyes. @Mel66
  15. 15. mackey Melissa Mackey Melissa.Mackey@gyro.com @Mel66 15

×