Prepared by Digital Idea MediaMobile Launch Check ListGoals Installs? Reviews? Ratings Research Why is your app better, sticky etc. Trends in your space, why is now the right time to launch? Is the name intuitive? Can others find by a keyword?Your Story Business Story – how the idea came about, is it the launch of theapp or the firm as well Tagline Key messages Founding team Revenue model Investment User retention – how does this work How does the app promote itself – integration with Facebook?Sharing options throughout experience? Advertising? TapforTap – exchange ads with others App Store Optimization – words, listingSocial Sites/ Parking Lots Facebook, Twitter, Quora, Vine, YouTube, Google + Need app page, even if it is a simple landing page – contact, infoand video should be parked on a place – emphasis on the look ofthe app and details but limited Mailing list – early access, updates etc. Blog?Join the discussion Twitter: #appdevchat - Thurs. at 10PT
Prepared by Digital Idea Media Facebook: Indy App & Game Developers or App Entrepreneurs andMarketers What events are coming (local – get buy-in from industryinfluencers)Build a Crowd Who are the first people who will get access? Are they vocal (non-media) Get feedback – friends and foes – consider Clarity or otherfeedback servicesBuilding Assets Describe the UX – is it easy, fun and intuitive? Create a video – use an iPhone emulator to create a demo. Alsoconsider that you are telling a story, sharing an experience, thisdoes not mean that you need to show every feature or walkthrough how it works – leave some mystery. Add music!o Send sampleso Promote the video on YouTube, add annotations that linkback to your home page or app site, add as many tag wordsas are relevant to your demo and app content Capture app screen shots of important layers of game play orexperienceYour APP Store Presence Make your app ICON count. The ICON is real estate on a mobiledevice and it is often the first thing that a user will see whendeciding what to do next. Get feedback and spend time to make itfun and something that sparks an action. Consider your name – consider words that people are searching for. Consider your price point – anything about $.99 can actually be adeterrent. Get people hooked first then consider adding micropayment add-ons. Nail the description in 2-3 quick sentences – if people are intrigued,they will hit the more option. If you have a product review in the can, use that as part of thedescription. Otherwise avoid the hyperbole and get right to thepoint of the app – let others claim you as the world’s first, best andgreatest. Consider ratings – call in friends, users, and peers to rate the app. Apple recently deprecated the use of emoji-type characters forapp descriptions. This means you can’t be clever with symbols andcopy matters. Use reviews to sell future downloads.
Prepared by Digital Idea MediaPromotion Facebook ads Coming soon platforms: OoomfLaunchSky and Preapps. Press Release (distribution) Media Outreach (TestFlight?) Blogger Outreach (TestFlight?) Champion (big name drop?) Timing; relevant trends, events, discussions to tag along? Funny stunt? Local Meetups? Tech launch events amongst peers? i.e.Denver/Boulder New Tech Meetup? Pitch to charts the charts:Appsfire, Free App A Day, FreeMyApps Be noisy as hell on launch day, plan for the entire team to post,email, share ALL DAY, launch day is important for getting a boost inthe App StoreLet’s launch together!Contact Melissa Hourigan at (720) 608-1919 firstname.lastname@example.org