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Using Facebook to Promote your Business


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This hour and a half workshop was presented by Allée CEO Melissa Harrison. Designed for small business owners, CEOs and entrepreneurs interested in learning how to use Facebook to create awareness and expand business reach, the slides shown are the outline for the full content that was provided during the presentation (handouts and supplemental information not included).

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Using Facebook to Promote your Business

  1. 1. Using Facebook to Promote Your Business Presented by: Melissa Harrison Principal, Allée @alleecreative Think. Create. Communicate.
  2. 2. About Melissa • Business owner • Mother of four • Certified fitness instructor • Reader/learner • Avid social media user (both personal andPhoto credit: HJS Photo Gallery business) Think. Create. Communicate.
  3. 3. Concentration for today:• Why social media is important for your business• How to determine if Facebook is right for you• How to get started• Ideas for content• How to keep up with it all/time management• Resources Think. Create. Communicate.
  4. 4. “Social media is like a cocktail partywhere you’re meeting people.Ultimately, you want them to takeyou home and share you with theirfriends.” -Leo Dimilo, Internet Marketer Think. Create. Communicate.
  5. 5. Why is social media important for your business? 75% of people get their news from social networking sites like Facebook (CNN) It’s word-of-mouth marketing People trust their peer networks, family/friends Facebook’s It levels the playing field for small business algorithms change…a lot. Social media is Generates more business exposure always evolving. Know your priorities Increases online traffic and decide how you’ll keep up. Provides marketplace insight Think. Create. Communicate.
  6. 6. Determining if Facebook is the right fit for your business •Time: Social media takes a lot of time and success will not happen over night. Determine your time commitment and stick with it. Once you start, you’re in it for the long haul. • Resources: Who will be your community manager? Someone within your team? Will you outsource? • Audience/demographics: Are your customers on Facebook? Who are you looking to reach? How do you want to expand your brand’s exposure? • Success indicators: How does Facebook align with your overall business goals? How will you determine success? Think. Create. Communicate.
  7. 7. The #1 social media tool for marketers is Facebook (Social Media Examiner) Think. Create. Communicate.
  8. 8. Before you start: The “new” Facebook•Expression: Facebook has moved to become more visual;it’s the next wave in social media. Pictures are visuallystimulating and help evoke emotion and connection withcustomers.• Reach: New timeline features more ways to ensure greaterreach through pinned posts, starred content, milestones,customized apps, backdating and open analytics• Response: New message features, expanded adminfeatures and richer story-telling tools Think. Create. Communicate.
  9. 9. Before you start:Prepare the Following About Statement Cover Photo Profile Picture Content Calendar Brand Voice Social Media Policy History, Photos, Milestones Think. Create. Communicate.
  10. 10. Getting started on FacebookCreating your Facebook page: Think. Create. Communicate.
  11. 11. The basics of your Facebook page• Set your cover photo• Set your profile photo• Organize your apps• Enable messaging• Add milestones• Consider your star, pin and tag strategy Think. Create. Communicate.
  12. 12. Your Cover Photo Think. Create. Communicate.
  13. 13. Cover Photo ExamplesNikeHome DepotPunch Pizza1-800 FlowersFrench Meadow BakeryDr. OzAthleta Think. Create. Communicate.
  14. 14. Your Profile Picture Think. Create. Communicate.
  15. 15. Tells Us “About” You and Organize Your Apps Think. Create. Communicate.
  16. 16. Enable Messaging Think. Create. Communicate.
  17. 17. Add Milestones Think. Create. Communicate.
  18. 18. Stars, Pins and Tags Think. Create. Communicate.
  19. 19. Content Ideas Think. Create. Communicate.
  20. 20. Time Management Think. Create. Communicate.
  21. 21. Misc. to ConsiderURL Shorteners: Think twice about using them. There ismore engagement with the “real deal” URLs.Twitter: Don’t automate Twitter updates on Facebook; theyare different platforms and should remain that way.Short Posts: Keep posts short. Those with 80 characters orless have 27% higher engagement rates (Buddy Media)Post for Your Audience: Early morning and end-of-day postsgain higher return on engagement; don’t just post duringbusiness hours. Think. Create. Communicate.
  22. 22. Resources Think. Create. Communicate.
  23. 23. Rome wasn’t built in a day.• Develop a routine• Don’t expect results over night• You get out of it what you put in to it Think. Create. Communicate.
  24. 24. Thank you! Melissa Harrison Email: Twitter: @alleecreative Phone: 612.946.7144 Think. Create. Communicate.