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Top Strategies for	
  
BETTER PHOTOSon Your Website	
  
Melissa Eggleston	
  
melissa@melissaegg.com
"I know it when I see it.”
	
  
	
  - Supreme Court Justice Potter Stewart
in Jacobellis v. Ohio (1964)
4 Strategies
1.  Understand what makes a great photo
2.  Know how users engage with photos online
3.  Determine great phot...
•  DO:	
  Content	
  strategy,	
  content	
  crea1on	
  (text,	
  
photos,	
  graphics)	
  and	
  user	
  experience	
  re...
What makes
a great photo?
Moment
LightEmotion
“If your pictures aren’t
good enough, you’re not
close enough.”	
  
	
  - Robert Capa
Photojournalist
Background	
  –	
  ideally	
  contribu1ng,	
  
but	
  at	
  least	
  not	
  distrac1ng	
  
Add	
  Craig	
  B	
  photo	
  edited	
  
Hemming and hawing
= rejected
How do people
engage with
photos online?
Real	
  Images	
  Are	
  Scru1nized	
  
Give	
  me	
  some	
  real	
  bakers!	
  
41	
  
1.  Prefer large photos to small photos
2.  Study real people
3.  Ignore stock or staged photos
4.  Like to look at faces
...
What makes
a great photo
for your website?
1.  Is the right size
2.  Fits the space well
3.  Meets your audience’s needs in
addition to your goals
4.  Reflects the c...
Where do we
get great photos?
What if we need
to do it ourselves?
1.  Take a live photo class
2.  View great photos
(NY Times, newspapers, magazines)
3.  Practice shooting yourself
4.  Ben...
•  UNC-Chapel Hill Journalism School Professors
•  Nielsen/Norman Group E-Newsletter
•  100 Things Every Designer Needs to...
Q&A
Audience Challenge
1.  Now that you know the inputs, find
a really great photo online
2.  Email me the link and tell me wh...
Let’s Keep Talking
Email: melissa@melissaegg.com
Twitter: @melissa_egg
Blog: melissaegg.com/blog
	
  
	
  
	
  
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
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Top Strategies for Better Photos on Your Website

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Here are my photography/usability slides from WordCamp Atlanta 2015. Full video at of the talk at: http://wordpress.tv/2015/05/01/melissa-eggleston-top-strategies-for-better-photography-on-your-website/

I cover the characteristics of great photos and discuss how users engage with photography online. See the accompanying video or it may not make sense.

Feel free to contact me with any questions.

Published in: Art & Photos, Marketing
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Top Strategies for Better Photos on Your Website

  1. Top Strategies for   BETTER PHOTOSon Your Website   Melissa Eggleston   melissa@melissaegg.com
  2. "I know it when I see it.”    - Supreme Court Justice Potter Stewart in Jacobellis v. Ohio (1964)
  3. 4 Strategies 1.  Understand what makes a great photo 2.  Know how users engage with photos online 3.  Determine great photos for your website 4.  Figure out how to get these photos
  4. •  DO:  Content  strategy,  content  crea1on  (text,   photos,  graphics)  and  user  experience  research   •  LOVE:  WordPress  and  its  community,   photography,  art,  teachers  and  other  people   who  are  passionate  about  what  they  do   •  HATE:  Rota1ng  carousels/sliders  on  websites,   cold  weather  and  whining   About Me
  5. What makes a great photo?
  6. Moment LightEmotion
  7. “If your pictures aren’t good enough, you’re not close enough.”    - Robert Capa Photojournalist
  8. Background  –  ideally  contribu1ng,   but  at  least  not  distrac1ng  
  9. Add  Craig  B  photo  edited  
  10. Hemming and hawing = rejected
  11. How do people engage with photos online?
  12. Real  Images  Are  Scru1nized  
  13. Give  me  some  real  bakers!  
  14. 41  
  15. 1.  Prefer large photos to small photos 2.  Study real people 3.  Ignore stock or staged photos 4.  Like to look at faces 5.  Look where faces point them or may emotionally connect with direct eye contact 6.  DO NOT LIKE CAROUSELS Website viewers
  16. What makes a great photo for your website?
  17. 1.  Is the right size 2.  Fits the space well 3.  Meets your audience’s needs in addition to your goals 4.  Reflects the chosen message A Great Photo for Your Website
  18. Where do we get great photos?
  19. What if we need to do it ourselves?
  20. 1.  Take a live photo class 2.  View great photos (NY Times, newspapers, magazines) 3.  Practice shooting yourself 4.  Ben Long’s book or class on lynda.com 5.  Do not host an event and shoot photos at the same time, please DIY Tips
  21. •  UNC-Chapel Hill Journalism School Professors •  Nielsen/Norman Group E-Newsletter •  100 Things Every Designer Needs to Know About People by Susan Weinschenk •  Articles found though online searching •  Personal experience running usability tests and shooting photos •  shouldiuseacarousel.com Sources
  22. Q&A
  23. Audience Challenge 1.  Now that you know the inputs, find a really great photo online 2.  Email me the link and tell me why you think it’s a great photo (melissa@melissaegg.com) 3.  Perhaps win a 30 minute consulting call
  24. Let’s Keep Talking Email: melissa@melissaegg.com Twitter: @melissa_egg Blog: melissaegg.com/blog      

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