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The Importance of Social Media Strategy

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Cut the noise online and focus on your business goals that will align to your social media success. Learn how to achieve an effective social media strategy that converts followers into paid consumers..Develop a content calendar that works.. and build advertisements that won't waste your marketing budget.

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The Importance of Social Media Strategy

  1. 1. Why Social Media Strategy Is So Important…. Melissa DiVietri - Detroit, MI Blog: www.melissadivietri.com Agency: www.didesignsstudio.com
  2. 2. Agency Founder & SMM Consultant
  3. 3. How do you define success? ALIGN YOUR SMM & BIZ GOALS FOCUS ON NETWORKING DEFINE HOW TO MEASURE SUCCESS BE UNIQUE / CREATIVE TURN FOLLOWERS INTO DOLLARS WATCH YOUR COMPETITORS
  4. 4. What is social strategy? Social Media Strategy is a marketing plan that outlines goals, objectives and how to get there. Measure your success by establishing achievable goals to improve your social media profiles. ● Content Marketing Strategy ● Editorial Calendar ● Influencer Outreach ● Advertising ● Hashtag Campaigns ● Location Based analytics ● Analytics to track progress Adjust SMM goals as needed
  5. 5. Content Calendar Social Media Network Content Hashtags
  6. 6. Influencer Marketing
  7. 7. https://sendible.com/partnerships/di-designs-studio
  8. 8. SMM Contest https://runningremote.com/free-ticket-giveaway/
  9. 9. Direct Messaging https://app.getinfame.com/?p=526388
  10. 10. Brainstorming Session
  11. 11. Write Down 5-10 Social Media Goals Define the goals to ensure the social media strategy has clear focus: ● Gain X followers on social networks ● Earn X paid impressions on social networks ● Earn X organic impressions on social networks ● Generate X total link clicks from on social networks ● Get users from X to complete an action
  12. 12. S.M.A.R.T GOALS SMART goal example: “For Instagram we will share photos that communicate our company culture. We will do this by posting three photos a week. The target for each is at least 30 likes and 5 comments.”
  13. 13. Marketing & Acquisition Strategy ● Build Brand Recognition / Awareness ● Build Customer Loyalty ● Grow network (# of followers, New Page likes ) ● Drive Sales Leads / Registrations ● Increase Posts Engagements & Viral Reach ● Drive web traffic ● Lead generation ● Provide customer service/support ● Making use of #FF Tags on twitter ● Sponsored posts (advertising )
  14. 14. Social Media Audience Network
  15. 15. Location Based
  16. 16. Keyword
  17. 17. Content Strategy Outline
  18. 18. Content Marketing ● Content Tone / Persona ● Content Types ○ Image, video, links, GIFs ● Participate in trends ○ Emoji, throwback thursday, reshares ○ Create your own hashtag ● Posting Frequency - ○ How many times to share & when to post ● Measure success ○ Facebook Insights, Instagram Insights & Google
  19. 19. How To Get Started ● Include holidays / days of influence ● Include important milestones about your brand ● Video, images, links and infographics ● Use GIFs and Emojis Ideas When Developing Content
  20. 20. What is a GIF? Click Me
  21. 21. Use Emojis According to Digital Trends -- Brands that are using emojis increased by 557% in the last 12 months!
  22. 22. Competitor Analysis Watch your competitors: Understand what is working and who is engaging with content types.

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