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Social Media Consulting - Melissa DIVietri


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Learn what it takes to have a successful social media strategy — that converts!

– discover how to create SMART Goals for your business & social media presence
– learn what time your audience is online, which social media networks are better for you and how to find hashtags that will convert
– build a social media editorial calendar that is focused on click thru actions
– put your advertising dollars to work by converting followers into paid customers

to schedule a consultant ; please contact

Published in: Marketing
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Social Media Consulting - Melissa DIVietri

  1. 1. 1-1 CONSULTING Social Media Marketing MELISSA DIVIETRI - JUNE 2018 @missydi - - ● 1-1 SMM Consulting ● SMM Marketing Programs ● SMM Advertising ● Retargeting & Custom Audiences ● SMM Robust Tools & Reporting
  2. 2. Melissa DiVietri, originally from Detroit, Michigan USA but lives abroad full-time with a remote team that is active in multiple time zones. ● Keynote speaker at digital media conferences ● Blogger / writer on social media trends ● Expert in growth-hacking & location intelligent techniques for Instagram & Facebook influencer ● Active on 32 social media networks (internationally) for personal brand
  3. 3. SOCIAL MEDIA PROGRAMS Consulting - provide recommendations on strategies & tools for the most optimal results Audit - create a high-overview of suggestions to optimize current social media networks Content Development - research what content users are most engaged with your brand Advertising - set up campaigns to convert social media users into paid customers eCommerce shopping - implement Facebook & Instagram shopping to sell products online Influencer Outreach - source brand advocates that would represent your brand for cross promotions Optimization - take current social media networks and add / optimize sections for best performance Chat bots / Messenger bots - create & maintain messages to improve response rate with users
  4. 4. Consulting 1. Review SMM networks and provide recommendations on strategies to improve your existing platforms. 2. Construct 3 / 6 or 12 month road-map of opportunities for brand awareness, visibility, website traffic and social media sales. 3. Give analysis on areas like hashtag marketing, influencer outreach, social strategy & additional SMM networks to incorporate. 4. Discuss SMM tools for scheduling, influencer outreach, reporting, eCommerce & messenger bots.
  5. 5. Social Media Advertising Pay-to-Play Game - 87% brands utilize boosted posts & active advertisements to convert social media users into paid customers.
  6. 6. FACEBOOK ADVERTISING Growth-Hacking: Rapid real likes and comments Create advertisements with objectives for brand awareness, website traffic, collecting lead forms (name / email), booking appointments, selling products + additional custom advertising strategies.
  7. 7. FACEBOOK ADVERTISING FOR eCOMMERCE: Targeting a custom audience + development of a custom Canvas Template displaying products from Facebook Shopping. 1. 2.
  8. 8. Abandoned Shopping Retargeting abandoned shopping cart users, those who put an item in the “cart” but do not check-out. *Users who came to your eCommerce store but did not buy! Shopify, Wordpress, SquareSpace*
  9. 9. Tag Products Or Services in Posts
  10. 10. Save Hours! Schedule Content! Robust social media scheduling tools for Instagram, Facebook, LinkedIn, Pinterest Twitter, Google+ & Reporting Brand Mentions
  11. 11. Call-to-Action Button Schedule appointments, shop online, Send FB Message or contact website directly.
  12. 12. SMM Highlights to start social media marketing programs immediately: collect data on your audience demographic & brand mentions - to understand how your customer searches online and purchasing behaviors. NOTE: any data of email addresses, Google analytics or past customer statistics is helpful for social media strategy. Facebook Advertising Run 5 - 6 different ad sets targeting unique interests, group pages, page mentions & suggestions of audience demographic Instagram Stories Create between 3 - 7 public stories to show active engagement with your brand. Influencer Outreach Source 3 influencers each month to represent as brand advocates
  13. 13. Melissa DiVietri SMM Agency Founder Detroit, Michigan USA blog: product endorsements launching music label agency: social media masterclass opened. GET STARTED: