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Simplify Social Media - Session 3

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Simplify Social Media - Session 3

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Simplify Social Media - Session 3

  1. 1. Simplify Social Media Session 3 Melissa DiVietri -- @missydi on 32 social networks
  2. 2. Melissa DiVietri Founder of full-service creative agency DI DESIGNS STUDIO from Detroit, MI, USA. Specializing in digital media marketing, advertising, strategic development, web and mobile design. Melissa is an international speaker, blogger and consultant that currently lives in Bali, Indonesia. Agency: www.didesignsstudio.com Blog: www.melissadivietri.com Social Media: @missydi
  3. 3. Overview of Simplify Social Media - Social Media Optimization - Facebook Advertising - Social Media Tools - Emerging Trends In Social
  4. 4. Social Media Toolbox ● Content Curation ● Responding to Users ● Scheduling ● Location Intelligence ● Reporting
  5. 5. Social Media Stats ● 51% of B2B marketers prioritized creating visual content assets for SMM in 2016. ● Tweets with images receive 150% more retweets than tweets without images. ● Facebook posts with images see 2.3X more engagement than those without images. ● Snapchat users watch 10 billion videos per day. ● 44% of online women use Pinterest, compared to 16% of online men. ● YouTube reaches more 18+-year-olds during prime-time viewing hours than any cable TV network Source:
  6. 6. v Developing Content 1. Repurposing content from users - Hashtag campaign 2. Use brand mentions / alerts across social networks
  7. 7. Finding Content ● 3rd party content ● Interesting articles ● Google Alerts - source
  8. 8. Feedly
  9. 9. Scoop.It
  10. 10. Reddit
  11. 11. Scheduling
  12. 12. Hootsuite
  13. 13. Buffer
  14. 14. Location Intelligence
  15. 15. GroundSignal
  16. 16. Social Media Reporting
  17. 17. Google Business
  18. 18. Ink361
  19. 19. Facebook Insights
  20. 20. UnionMetrics
  21. 21. Social Baker - IG
  22. 22. Next Session: Aug 22 Agency: www.didesignsstudio.com Blog: www.melissadivietri.com Social Media: @missydi 4th Session: Social Media Emerging Trends�What does the future look like for social media? Discover which social media networks are best for your brand and how to approach an innovative way to drive results. What People Will Learn: * Know what trends are coming and how to prepare for the next big thing * Discuss where trends are heading * Discover news and what’s going on around them

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