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Simplify Social Media: Optimizing Your Social Media Brand


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Simplify Social Media: Session 1

Learn how to optimize your social media presence with these exclusive tips.

Published in: Marketing
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Simplify Social Media: Optimizing Your Social Media Brand

  1. 1. Simplify Social Media Session 1 Melissa DiVietri
  2. 2. Melissa DiVietri Founder of full-service creative agency DI DESIGNS STUDIO from Detroit, MI, USA. Specializing in digital media marketing, advertising, strategic development, web and mobile design. Melissa is an international speaker, blogger and consultant that currently lives in Bali, Indonesia. Agency: Blog: Social Media: @missydi
  3. 3. Social Media Optimization Essentially using social media as a catalyst to grow your company’s online presence. SMO is strategically creating, building and maximizing your social media plan to connect with your target audience. ● Strengthen your brand presence ● Generate leads & conversions ● Improve visibility on search and social ● Connect with your audience
  4. 4. Optimize Your Strategy A lack of social media strategy is a roadblock for clients. “38% of companies feel that lack of strategy is top barrier keep from social media business” - SproutSocial In order to optimize, you must have a strategy with clearly defined goals and objectives:
  5. 5. Social Strategy 1. Ensure your social and business goals align with your brand voice 2. Focus on networks that will add value 3. Create engaging content that is shareable 4. Identify business opportunities 5. Track, Improve and Mark Your Efforts
  6. 6. 1. Brand Your Social Profiles Your profiles are often the first impression people have of your company on social media if they don’t already know who you are. So you want to ensure it’s impactful and entices them enough to hit the follow button.
  7. 7. 2. Content Curation A study from “B2B Marketing Mentor” found that images were the most important tactic for optimizing content for social media.
  8. 8. 3. Hashtags Hashtags help with social media optimization by giving your posts more reach, and making it easier for your content to be found even by people who aren’t following you.
  9. 9. 4. Post Length & Schedule The optimal posting time depends on your audience and which social media network.
  10. 10. 5. Track & Improve Your Goals 1. Amplification: The average number of shares and retweets your posts get 2. Engagement: The average number of favorites, likes, insights 3. Conversation Rate: The average number of purchases, leads, app downloads 4. Economic Value: You social media ROI
  11. 11. How does social affect search? Social media marketing efforts that create conversions and buzz can influence queries on keywords used in search the same way advertising & PR can drive search traffic. #dojobali dojo bali
  12. 12. Next Session: