Less about what is social media and more about what we create and shareAttention economy Curation skills are the future
People need help constructing meaning
Consumer generated stories outnumber coca-cola generated stories on most of their platforms.
Audience is HUMAN – diff choices, diff needs. People want to absorb content on the platform of their choice – a story = pics = video = audio = slideshow == onto diff networks and spread by different.HOW DOES CONTENT TRAVEL?
Give them the tools (make it easy for them to repurpose) and trust that they’ll make the right decisions, anticipate their behaviour
You need to produce sharable ideas/stories/concepts that earn a disproportionate share of popular culture (Own a Topic).Constant iterations of your content, not replication of your production content.The open-ended story
People are overloaded with information, they don’t know what to find where -
The Impact of a Story
The Impact of a StoryMelissa AttreeCerebra@MelAttree
It takes a thousand voices to tell a single story - Native American saying
Encourage repurposingFeed the fire (longevity)Make it easy to shareOpen-ended, YOU finish/continue thestoryAnticipate the questionsAdapt and change accordingly (pop up)Think in story and evolving conversationOwn a topic