9. ★ LISTEN to the conversation (ORM / Tracking
tools
★ Map the trends.
★ Start engaging with key fans / haters and
opinion leaders
★ Start to shape & influence the conversation.
11. ★ Content is King
★ Add value / make it sexy
★ Original / Use a variety of channels
★ Targeted / pitch
★ Context = 2 way convo
★ Great content travels. Help it
17. "The royal road to a man's heart
is to talk to him about the things
he treasures most."
Dale Carnegie
18. Community Management
★ Establish purpose / objective
★ Must add value to marketing mix
★ ID suitable channels
★ Cast a wide net but maintain focus
★ Develop an internal policy (who? how? when?)
19. Community Management
★ Be true to your initial purpose
★ Set a precedent
★ Balance - 2 way Conversation
★ Content adds context
★ Track mentions / links / related queries
★ Response times
20. Community Management
★ Breed trust
★ Involve the community
★ Harness the collective
★ Say Sorry // Say Thank You
★ Manage channels and audit progress -
21. What is the shortest word in the
English language that contains the
letters: abcdef?
Answer: feedback.
Don't forget that feedback is one of the
essential elements of good
communication.
22. Melissa Attree
Social Media Consultant, Blogger, Brand Strategist
GetOn eMarketing
www.melissaattree.co.za // www.geton.co.za
melattree on twitter
MelissaAttree on delicious
Melissa Attree on Facebook
Melissa Attree on LinkedIn
melattree on skype
MelAttree on FriendFeed
Presentation is online at Slideshare.net/MelissaAttree
Editor's Notes
SM is a individual skill / speciality
Bridge the gap
Add value
Take advantage of the variety of content channels
Typical Social Media Map / Plan.
Success requires a combination of these factors.
Who is the ‘Media’?
Build real relationships.
Start to shape & influence the conversation. Carnegie, Dale on Communication
One shot
Pick your timing
Attention grabbing
‘Spin’ it
Tailormade
Cut through the clutter
There is a community / interest in almost everything that exists.
Find them.
•HUMAN
•Engage
•Encourage
•Respond
•Collective
•UGC
•manage channels audit modify
•Have ` puropose / aim / objective
embod that
breed trust
social contract
expectations
set a precedent
internal policy to manage responses
evolve and audit progress and channels
response times
cast a wide net / but focused quality
use / involve the community
you can say sorry / thank you
