1. Personal Display Ad Report
Melina Miller
Cohort 13

2. Personal Display Ad(s)
Brand Name/Logo
Visual Copy/Text
Call-to-action
Copy/Text

3. Personal Display Ad Report
Personal Brand Name:
MKM Digital Marketing
• In-market Audiences:
 Business services > Advertising & Marketing services > SEO & SEM
Services
 Business Services > Business Technology > Web services > Web Design &
Development
 Business Services > Advertising & marketing Services > email marketing
services
 Business Services > Advertising & Marketing Services
Ad’s Goal Based On The Consumer Purchase Funnel:
My campaign goal is to increase brand awareness and drive traffic to the
homepage of my website. The objective is to increase brand awareness, so
business professionals will consider my company when they are in need of
marketing services. By driving traffic to my website homepage, I am
familiarizing potential clients with my services and portfolio to increase their
interest in hiring my company for their future marketing needs.
Ad’s Specific Target Audience:
My Ad’s specific target audience consisted of business professionals of all
ages, genders, household incomes and areas within the United States as I felt
this audience would be more likely to be interested in and need my marketing
services.

4. Campaign Messaging Diagram
MKM Digital Marketing
Best digital marketing
company to turn your
clicks into clients and
build brand loyalty.
Rational
I want my business to grow
and bring in new customers
through the promotion of
engaging content.
Emotional
MKM Digital Marketing helps you and your company turn clicks into clients by
developing engaging marketing content that will build brand loyalty.