At11 Brochure With Video

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At11 Brochure With Video

  1. 1. london Europe’s leading digital marketing, media and advertising event • ad:tech london is the Uk’s largest dedicated online marketing conference & exhibition • we bring together publishers, agencies, brands and online marketing suppliers to network and do business • over 74%* of our audience make decisions that lead to the purchase of online solutions * taken from visitor data from adtech 20102011 EvEnts:San FranCiSCo • new Delhi • new York • lonDon • Singapore • Beijing • Shanghai • TokYo • SYDneY
  2. 2. exhibiting at ad:tech...ad:tech london is the place where publishers, agencies, brand marketers and companies providing onlineproducts and services meet to network and do business.as part of the dmg technology division - currently working with over 75,000 digital marketing professionals- ad:tech london draws on over 10 years serving the online space. google, Facebook, Microsoft, YouTubeand Twitter are all partners of ad:tech – in fact, ad:tech london 2010 was the first Uk event facebookexhibited at.ad:tech london has it all: an exhibition hall full of the industry’s most important players, a 2-day 120+speaker conference programme, high profile sponsorship opportunities, seminar theatres and networkingparties. with over 7,688** visitors attending in 2010, ad:tech london is the only place to be to do businessin 2011.ad:tech is also supported and endorsed by key media and industry contacts includingMedia PartnersAssociationslet our exhibitors do the talking.... Video: Silverstream TV if you are unable to view this movie in the pdf, please click here to see online ad:tech London was the first event in the UK that Facebook exhibited at and it’s proven to be extremely useful, delivering a large number of contacts with potential advertisers! Marketing and Communications Manager, Facebook** official BPA figure for ad:tech 2010 engage with us at #adtechUk | www.ad-techlondon.co.uk
  3. 3. ad:tech London is the place where solution providerscome together with publishers, agencies and brandmarketeers to network and do business.Brands, agencies and publishers rely on ad:tech london to find the best companies to work with, withover 40% finding suppliers they would not use, had they not visited the show*.The exhibition hall itself connects visitors to all the software, services ad strategies employed in digitalmarketing today, including: • ad Server / networks / exchanges • online gaming, in-game advertising • affiliate marketing • publishing/ cMS tools • analytics / Metrics / Tracking • rich Media • crM/ Database • SeM: paid for search / pay-per-click • e-commerce/ online retail • Seo: organic or natural search • email marketing • Social Media / Ugc / 2.0 • interactive TV, TV online, Video • Targeting • Mobile marketing • web design • Dooh • research and insight ad:tech London was superb! As first time exhibitors and as start-up company looking to grow our presence in the UK, this was a really great place to connect with both potential clients and partners. We were impressed at the number of people in attendance and at the abundance of senior level decision makers. We will definitely be back next year. Marketing Manager, Adnetikwhy exhibit? • Generate new leads: Thousands of companies travel from all around the world to attend ad:tech. Meet them face-to-face and make these prospects your new customers. • Exposure: as europe’s digital marketing industry continues to grow, competition among vendors increases. key positioning at ad:tech london places your organisation in front of the Uk’s buyers. • Connecting with existing clients: in today’s fast-paced virtual world, it has never been more important to connect in the real one. Use ad:tech as an opportunity to meet and entertain existing customers. They will attend the show and expect to see you there. • Marketing and new product launches: ad:tech has become more than a marketing show: it has become the central hub of the digital marketing community. company launches, new product launches, press releases, general announcements and new initiatives all get more exposure and reach through ad:tech london’s targeted network of global attendees, partners, sponsors and associations. • Press coverage and investor visibility: ad:tech events are a gauge for industry trends, emerging technologies and industry shifts. publications and investors make it a priority to attend.* taken from independent visitor research conducted in Oct 2010 engage with us at #adtechUk | www.ad-techlondon.co.uk
  4. 4. who will you bump into at the show?The ad:tech audience is comprised of a diverse range of professionals from across europe, USa and asia.each year, we welcome agencies (traditional, digital, integrated, pr, creative), marketers (representingFTSe 500 brands from a cross section of industries), publishers (traditional and online), developers, Vcs,SMes, entrepreneurs and digital specialists (e.g. social media, Seo, mobile, ad networks and gaming).a sample of 2010 ad:tech visitors, ready to do business! american express Mobile Strategy Manager pickfords Marketing Manager avis e-commerce Manager playphone cco aXa ppp healthcare head of e-Business proctor & gamble group Brand Manager Baa airports limited head of e-commerce provident Financial Digital Marketing Manager Bacardi global Brands Digital Marketing Manager pruhealth Senior Marketing Manager Barclaycard Senior innovation Manager rac online Marketing Manager BBc Director of Marketing, FM&T radisson edwardian e-commerce Manager Betclick head of Search Marketing rbs insurance Seo & affiliates Manager Betfair head of Uk acquisition rosetta Stone online Marketing Boden Search Manager BSkYB head of operations Brown-Forman interactive Marketing Manager channel 4 inv & ad ops controller confused.com campaign Manager cnBc Digital Director Debenhams Search Marketing Manager Future publishing Digital commercial Director Disney Digital Marketing Director iTV project Director easyhotel.com commercial Director Metro head of Marketing expedia account Manager talkSporT head of Digital Fair investment company ceo Telegraph Media group Syndication Director Flight centre Uk head of Marketing operations The independent commercial Director glasses Direct head of Marketing carat group Digital Director hertz online Marketing Manager g2 ceo, eMea hilton worldwide Search & Dr Marketing Manager global Beach Managing Director hp Marketing Manager lBi Managing Director hsbc private Bank France Senior Vice president profero head of Media iTV project Director rapp Digital consultant jobsite online Marketing Manager reading room ceo johnson & johnson global Vice president Beauty Saatchi & Saatchi Media innovaton Director, emea just-eat.co.uk Marketing Director TBg DigiTal associate Display Director kelkoo.com Marketing Director Uk king.com ceo lloyds Banking group Marketing Manager lonely planet Senior Media & comms executive l’oreal active costmetics head of Digital Marketing Uk louis Vuitton worldwide Digital Director lovefilm chief commercial officer Match.com Business Development Manager Mind candy / Moshi Monsters chief Marketing officer nationwide Digital Marketing Manager nectar head of e-commerce nokia Digital Marketing Manager o2 Search Marketing Manager orange Digital Manager p&g e-retail western europe paddy power paid Search Manager pepsico Media & insights Director -eMea engage with us at #adtechUk | www.ad-techlondon.co.uk
  5. 5. the reach of ad:tech London...we reach out to over 4 million marketing professionals via our integrated marketing and pr campaign,unifying the complete marketing mix. You will see us in the press (Metro, revolution, Marketing and realBusiness), online (eMarketer, iaB, Techcrunch, Mashable, nMa and Telegraph.co.uk), as well as via oursocial channels (Facebook, Twitter, linkedin and YouTube) and the regular ad:tech newsletter sent out toover 36,000 active subscribers.Here’s just a sample of our activities:Direct marketing to over 1 millionwe reach out to the whole industry viainserts and ads featured in the leadingmedia providers including revolution,Metro, real Business Magazine, B2BMarketing, as well as distributed flyers withour industry partners including the iDM, iaB EXHIBITION I WORKSHOPS I CONFERENCE I BUSINESS NETWORKINGand Utalkmarketing. THE WORLD’S LEADING EVENT FOR DIGITAL MEDIA Join 8,000+ business owners, marketers and advertisers to learn from leading online experts at ad:tech London and harness the power of digital. 21 - 22 September 2010 Join the conversation! Register for FREE today National Hall, Olympia www.ad-techlondon.co.uk Spice-1920 Metro-HalfPage_v2.indd 2 15/9/10 13:56:56PR and editorial reachad:tech london produces a regular industrynewsletter that goes out to over 36,000subscribers, featuring the latest industry andshow news and sponsored features. our prteam are also in contact with key technologyand marketing journalists from publicationssuch as the Mail online, The Telegraph,The independent, FT.com, The Metroand The guardian.Social spacewe engage our audience with updates and commentary via ourkey social channels – twitter, linkedin, Facebook and partnerblogs. The ad:tech Marketing cow game also generates lots ofinterest from a worldwide audience keen to test their marketingknowledge. www.marketingcow.co.ukExclusive distribution of the ad:tech EventPreview via Marketing Magazineour partner Marketing Magazine sendsout the ad:tech event preview to its 35,000subscribers. engage with us at #adtechUk | www.ad-techlondon.co.uk
  6. 6. coverage from 2010...Social and Mobile headline london’s Microsoft and Yahoo are wise to investigate agency payment2010 ad:tech conference.The increase of digital continues to redefine Suspicious information being held about them online, users arethe business of marketing refusing to give out personal details or building false profiles. are consumers right to be concerned?Twitter employees are a rarity this side of the atlantic, so Social recommendations can revolutionise online advertising,it was no surprise to see a healthy crowd for this morning’s says google.opening session “Twitter and advertising: an engagingconversation” at digital media conference adTech. engage with us at #adtechUk | www.ad-techlondon.co.uk
  7. 7. 52%* of ad:tech London attendees made this the onlyevent they attended in 2010ad:tech sees a year-on-year 10% growth, without compromising the quality of our audiencead:tech visitors are qualified marketing practitioners with real interest in sourcing new ideas and tuning into the best in digital marketing innovation.How digital savvy C-Level, Directors and Managersare our audience? make up 78% of our audience n New to the industry n Director n 12 months experience n Manager 16% n 3-4 years experience 32% 20% n More than 5 years n Executive experience n C-level n Assistant 32% 18% 26% 38% 12% 6%Intended online spend of ad:tech visitors 15K 10K 5K 0 Less than £25,000 £25,000-£49,000 £50,000-£99,000 £100,000-£249,000 £250,000-£999,000 £1million-£5million £5 million plusTop nine areas of interest to our visitors 3000 2500 2000 1500 1000 500 0 Metrics and Email services Affiliate Marketing Search Engine Ad or Media Search Engine Ad Networks Mobile Marketing Social Media Analytics Optimisation Buying Marketing (PPC, / Exchanges (natural, organic) CPA, CPM)Exhibitor feedback:After a sold-out show in September 2010, we recruited an independent research agency to get to the bottomof why brand marketers, agencies and publishers attend ad:tech London. The feedback was clear: ad:techLondon is the key event for an audience that have significant budgets to spend.• 49% of ad:tech attendees had responsibility for the purchasing decisions within their company**• 62% of ad:tech London visitors are entering into business with new suppliers they met on the exhibition floor in 2009*• Put simply, when our visitors attend ad:tech London they place their trust in our exhibitors to help identify the products and services they should invest the estimated £1.56bn** of budget they hold collectively**2010 independent visitor research**2010 Myatech registration data engage with us at #adtechUK | www.ad-techlondon.co.uk
  8. 8. exhibiting infoBooth information• Be part of the marketplace. whether you just need the space, you want us to build the booth for you or you want to go that extra mile to get ahead of the competition, we can help every step of the way.• we have turn-key solutions for overseas exhibitors or companies who just want to turn up and exhibit!Seminar theatres• educate the marketplace. 30 minute presentations available at the exhibition seminar theatres• The perfect platform to demonstrate a case study, research, product launch or expertise to an audience of engaged marketersFor a package tailored to your marketing objectives, talk to us today:anthony hull Mélanie Somers neema patelevent Manager Senior Sales executive Senior Sales executive+44 (0)20 3180 6515 +44 (0)20 3180 6519 +44 (0)20 3180 6592> Email > Email > Email We chose ad:tech London to launch our next generation call tracking solution, AdInsight Clarity, as we knew Year after year, the exposure DirectTrack gets from previous shows that it attracted at ad:tech London helps connect us to the right the right decision makers. In fact the international networks and ad agencies that can show was so successful that we booked benefit the most from our global affiliate tracking a stand for 2011 on the second day of and ad serving solutions. In addition to the ideal the exhibition. We would recommend London location, the ad:tech team consistently ad:tech to everyone in the advertising provides sponsorship options that are designed to technology sector! help us generate qualified show leads and increase awareness about new DirectTrack solutions. Ross Fobian – Director, AdInsight Limited Jennifer Nolder, Marketing Manager, DirectTrack adtech is the biggest event for the online/offline media buyers/sellers. We have exhibited for the last 4 years, and we pre-book the stand every year! Alok Anjan, Director of Adverting, Fivelead engage with us at #adtechUk | www.ad-techlondon.co.uk
  9. 9. about ad:techad:tech was acquired by dmg :: events in2005. For more than ten years, ad:tech hasprovided media, marketing and technologyprofessionals with the tools and techniquesthey need to succeed in a changingdigital world. with 10 shows in 7 countries,ad:tech’s globally respected roster ofspeakers, workshops and exhibitorscontinues to make it the preferred resourceand destination for digital marketerseverywhere.www.ad-tech.comabout dmg :: eventsan international exhibition and publishingcompany, dmg :: events produce morethan 300 market-leading trade exhibitions,consumer shows and fairs each yearand publishes 45 related magazines,newspapers, directories and market reports.dmg :: events is a wholly-owned subsidiaryof the Daily Mail and general Trust plc(DMgT), one of the largest and mostsuccessful media companies in the Uk.www.dmgevents.com

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