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At10 Brochure


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ad:tech London 2010 - 21,22 September -
On the floorplans, you will see the dedicated area to Mobile Marketing supported by the Mobile Marketing Association and magazine. This has become “a show within the show“ and has become stronger even this year.
It is indeed a must-attend event for mobile marketing specialists.

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At10 Brochure

  1. 1. london : Europe’s leading digital marketing, media and advertising event • ad:tech London is the UK’s largest dedicated online marketing conference & exhibition • We bring together publishers, agencies, brands and online marketing suppliers to network and do business • Over 80%* of our audience make decisions that lead to the purchase of online solutions * taken from independent visitor research conducted in Oct 2009 2010 EvEnts: San FranSiSco • new York • London • Singapore • Beijing • Shanghai • TokYo • SYdneY
  2. 2. exhibiting at ad:tech ad:tech London is the place where publishers, agencies, brand marketers and companies providing online products and services meet to network and do business. ‘‘ Part of the dmg technology division - currently working with over 75,000 digital marketing professionals - ad:tech London is able to draw on over 12 years serving the online space. Underpinned by the support of key industry bodies like DMA, BIMA and IAB, media like Revolution and Marketing Magazine, eMarketer and New Media Age, and even ’’ Year after year, ad:tech London is the place to be. For a global player like us, we see higher ROI at ad:tech than at any other show. Director of Marketing & Comms, 24/7 Real Media Why exhibit? • Generate new leads: Thousands of companies travel from all around the world to attend ad:tech. Meet them face-to- face and make these prospects your new customers. • Exposure: As Europe’s digital marketing industry continues to grow, competition among vendors coverage in National papers, we have a European reach that increases. Key positioning at ad:tech London places your targets every marketing decision maker in the industry. organisation in front of decision makers. ad:tech London has it all: an exhibition hall full of the • Connecting with existing clients: In today’s fast-paced industry’s most important players, a 2-day 120+ speaker virtual world, it’s never been more important to connect in conference programme, high profile sponsorship the real one. Use ad:tech as an opportunity to meet and opportunities, seminar theatres and network parties. With entertain existing customers. They will attend the show over 7,187** visitors attending in 2009, ad:tech London is and expect to see you there! the only place to be to do business in 2010. • Marketing and new product launches: ad:tech has become more than a marketing conference: it has become The exhibition hall the central hub of the digital marketing community. Brands, agencies and publishers rely on ad:tech London Company launches, new product launches, press releases, to find the best companies to work with, with over 40% general announcements and new initiatives all get more finding suppliers they would not use, had they not visited exposure and reach through ad:tech London’s targeted the show***. The exhibition hall itself connects visitors to network of global attendees, partners, sponsors and all the software, services ad strategies employed in digital associations. marketing today, including: • Press coverage and investor visibility: ad:tech events are a gauge for industry trends, emerging technologies and • Ad Networks • Publishers industry shifts. Publications and investors make it a priority to attend. • Ad Servers • Research • Affiliates • Rich Media A balanced eco-system • Creative Services • Search Engine Marketers Year on year ad:tech delivers an audience of buyers and • Email Marketing • Search Engine sellers, with a solid ratio of 1:1 buyers to sellers*. • Media Planning/Buying Optimization • Metrics/Analytics • Software • Mobile • Viral Marketing • Portals Other† Buy 37% 32% Sell 31% *2009 BPA audited visitor figures **BPA audited visitor figures 2009 *** taken from independent visitor research conducted in Oct 2008 † non-respondees
  3. 3. exhibiting at ad:tech 55%* of ad:tech London attendees made this the only event they attended in 2009 ‘‘ * taken from independent visitor research conducted in Oct 2009 ’’ A well organised and popular event as always. We were pleased with the quality of attendees and had several excellent discussions on the stand as well as afterwards. International Marketing Manager, Bigmouthmedia ad:tech visitors are qualified marketing practitioners with real interest in sourcing new ideas and tuning in to the best in digital marketing innovation. Why did our visitors come to ad:tech London? Top ten areas of interest to our visitors 2500 n To find new digital 2000 22% marketing products 1500 n To find a supplier of digital marketing services 1000 51% n To find an alternative 500 27% supplier of digital 0 marketing services n Social Media n Ad or Media Buying n Search Engine Marketing n Email services n Search Engine Optimisation n Mobile Marketing n Affiliate Marketing n Metrics and Analytics n Ad Networks / Exchanges C-Level, Directors and Managers make up 78% of the audience Exhibitor feedback: After a sold-out show in September ’09, we recruited an 33% n Director independent research agency to get to the bottom of why n Manager brand marketers, agencies and publishers attend ad:tech n Executive London. The feedback was clear: ad:tech London is the 35% 18% key event for an audience that have significant budgets to n C-level spend. n Assistant 10% • 56% of ad:tech attendees had responsibility for the purchasing decisions within their company* 4% • 73% of ad:tech London visitors came to the event specifically looking for digital marketing products, providers and solutions in 2009* Intended online spend of ad:tech visitors • 64% of ad:tech London visitors are entering into business 15.0 with new suppliers they met on the exhibition floor in 10.0 2009* 5.0 • Put simply, when our visitors attend ad:tech London 0 they place their trust in our exhibitors to help identify the n £5 million plus n £250,000 - £999,000 n Less than £99,000 products and services they should invest the estimated n £100,000 - £249,000 n £1 million - £5 million £1.4bn** of budget they hold collectively* *2009 independent visitor research **2008 independent visitor research
  4. 4. exhibiting at ad:tech Over 80%* of the ad:tech audience make decisions that lead to the purchase of online solutions ‘‘ *taken from independent visitor research Oct 2009 Decision makers from these companies After four years exhibiting at ad:tech London, attended ad:tech London we still find it to be the ideal platform for ’’ Title Company solid lead generation, networking with Marketing Director AKQA Online Marketing UK BA Holidays leading brands and strengthening our brand Global Director, Digital BBC Worldwide profile. The quality and volume of attendees MD Europe and VP Bebo Digital Manager Europe/Africa BP Castrol and exhibitors ensure that ad:tech London Head of Network Advertising BskyB continues to set itself above the competition. Marketing Manager BT Director, DirectTrack EMEA Senior Trading Media Director Cadbury Plc Buyer/Planner Carat Company Director Chanel Advertising Operations Manager Channel4 TV Marketing Director Cheapflights Ltd The marketing, PR, media, agency and entertainment sectors Chief Executive Daily Mail And General Trust are well represented by ad:tech visitors. Our reach extends Venture Capital Doughty Hanson & Co Marketing Director Easycar.Com beyond these traditional disciplines, where we see a wide Ecommerce Manager Emirates Hotels & Resorts range of markets including: Digital Marketing Manager Energy Saving Trust Manager, E-Marketing Etihad Airways • Ad Serving • HR/Recruitment Head of Marketing Euromoney Plc • Aeronautics/Aerospace • Integrated/Network Head of Affiliates Expedia • Affiliate Marketing • IT/Reseller Group Internet Director Express Newspapers VP, Global Online Publishing Fox International Channels • Aggregator/Portal • Manufacturing Managing Director Friends Reunited Group • Architecture/Building • Marketing & PR Retail Industry Manager Google /Construction • Media Traffic Manager • Automotive • Metrics & Analytics Marketing Manager Harveys • Broadcasting Digital Media Marketing Mgr IBM UK Ltd • Mobile Marketing Managing Director (Digital) Independent News & Media • Communication • Money, Tax & Benefits Marketing Manager KPMG • Community • Motoring Affiliate Manager Ladbrokes • Consultancy • Online Publishing Head of CRM - UK & Ireland L’Oreal Active Cosmetics • Creative • Outdoor Media MD Chairman Media Corporation Plc • Crime, Justice & Law • PR Digital Strategist Microsoft • CRM, Database • Publishing Digital & Direct Channels Manager Microsoft Advertising • Design/Creative Head of Marketing Mint Group • Research/Survey Provider /Usability Customer Relationship Manager New Look • Retail/Wholesale • Digital Group Business Development Orange • Rich Media Digital Commercial Manager Random House • Directory • Search Head of Media Tools Royal Mail • E-business/E-commerce Senior Manager, Internet Tesco Personal Finance • Search Engine Marketing • Education & Learning Global Digital Media Manager The Body Shop • Social Media • Electronics/Electrical Project Manager The Independent • Telecommunication Director The Sanctuary Spa Group • Email Services /ISP/ASP Marketing Manager The Walt Disney Company • Employment • Travel/Transport Marketing Manager UKTV • Engineering /Tourism/Leisure Marketing Manager, Unilever Unilever Shopping Platforms United Internet Media • Environment & Greener Living • Utilities/Energy Loyalty Marketing Manager Virgin Holidays • Event Organiser/Venue • Video Head of Mobile & Online Marketing Vodafone • FMCG • Web Infrastructure Services Director, Digital Media EMEA Warner Bros. Pictures • Gaming • Webcaster Global Client Leader WPP Head of Brand & Marketing Xerox Europe • Government, Citizens & Rights • Young People Director, Display & Platforms Yahoo! Europe • Healthcare/Pharmaceutical Head of Brand Communications Yell • Home & Community
  5. 5. exhibiting info london ad:tech London is supported by a comprehensive and extensive marketing campaign, endorsed and driven by key media and industry contacts including: Leading publications: ‘‘Frankly, for a start-up like ours there is no better place than ad:tech to make the industry aware of your new existence. This will bring you to ’’ the next level. I am extremely glad ® of the effect that the show had on our venture and of course, this also made it a no-brainer to confirm our attendance in 2010. Giuseppe D’Antonio, Director, Industry associations: Simply Advertising Booth information • Whether you just need the space, you want us to build the booth for you or you need to go that extra mile to get ahead of the competition, we can help every step of the way. • We have turnkey solutions for overseas exhibitors* or companies who just want to turn up and exhibit! Seminar theatres • 30 minute presentations available at the exhibition seminar theatres • Provide the perfect platform to demonstrate a case study, research, product launch or expertise to an audience of engaged marketers For a package tailored to your marketing objectives, talk to us today: Ask about the internation a discount! l Anthony Hull Melanie Somers Adam Sangster Event Manager Senior Sales Executive Sponsorship Sales +44 (0)20 3180 6515 +44 (0)20 3180 6519 +44 (0)20 3180 6518