#sbIMPACT Getting Started with Social Media--BONUS!

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This particular webinar focused on understanding the demographics of the different social media platforms. While there isn't audio, there is a lot more material than just what we covered in the live webinar.

Social Brilliance IMPACT! is an online 12-week course to help make social media easy so you can turn your fans, followers, and connections into paying clients.

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  • According to Endurance International Group, 90% of small businesses are on social media.
  • Small businesses are busy running their business. With 90% of them on social media, it is vital that we make it easy for them to turn their fans, followers and connections into paying clients.
  • one third of respondents admitted that they do not have a defined brand or company profile and they are not sure how to ‘behave’ on social media.
  • Tracey Warren, Social Media Super Hero of Ready Set Grow Marketing and Mel DePaoli, Brand Catalyst of Omicle have teamed up to bring you Social Brilliance IMPACT! We encourage you to tweet to us using #sbIMPACT. Share your thoughts, questions, or comments. And if you are interested visit www.SocialBrillianceIMPACT.com to register for our next Social Brilliance IMPACT course.
  • Really! Social media is not a quick marketing fix, and it is no longer optional. Social media is the new yellow pages. If you don’t have an account, preferably an active one, you don’t exist.

    Social media is like a crock pot. Your activity and engagement with others takes time to turn into dinner. It will if you leave the lid on it, or stay consistent and provide relevant information.
  • Social media, just like any other marketing or business objective needs to have goals. Otherwise, how will you know what you have accomplished, what works and doesn’t work? There are simple goals like the number of “likes”, “retweets”, and “shares”; but then there are bigger goals like converting to sales and getting customers to voluntarily engage with you for reasons other than just to complain.
  • Set yourself up for success! In order to do that, let’s cover some basics of social media and the specific tools. This will help you set the goals that are right for YOU!
  • Should I have a personal or professional profile?
    Well it depends…
  • Traditional marketing has a trained to think of people as groups, but social media allows us to see and engage with them as individuals.
  • Here are the links to the articles.
    Teens Are Leaving Facebook, by iStrategyLabs: http://istrategylabs.com/2014/01/3-million-teens-leave-facebook-in-3-years-the-2014-facebook-demographic-report/
    Facebook users are getting older, by InvestorPlace: http://investorplace.com/2014/02/facebook-users-demographics/#.U54MMLFGaEs
    Facebook Statistics, by Statistic Brain: http://statisticbrain.com/facebook-statistics/
    No Social Network Can Match Facebook for Marketers, by Business Insider: http://www.businessinsider.com/a-primer-on-facebook-demographics-2014-1
  • Here are the links to the articles.
    LinkedIn is Becoming More Valuable to Businesses, Business Insider: http://www.businessinsider.com/demographic-data-and-social-media-2014-2
    How People Use LinkedIn, by MarketingProfs: http://www.marketingprofs.com/charts/2014/25107/how-people-use-linkedin-infographic
    LinkedIn User Portrait Statistic, by Online Social Media: http://www.onlinesocialmedia.net/20140512/linkedin-user-portrait-statistics-2014/
  • LinkedIn and Facebook may seem similar, but they have drastically different purposes.
  • Here are the links to the articles.
    By the Numbers: Pinterest Statistics, by Digital Marketing Ramblings: http://expandedramblings.com/index.php/pinterest-stats/3/#.U54m0rFGaEs
    Pinterest Market Research, by Brandon Gaille: http://brandongaille.com/pinterest-market-research-growth-rate-demographics-and-referral-data/
    Pinterest: Statistics, by Marketing Land: http://marketingland.com/library/pinterest/pinterest-statistics
    The Behavior on Pinterest Makes its Attractive to Marketers, by Business Inside: http://www.businessinsider.com/demographics-on-pinterest-that-make-the-social-network-attractive-to-marketers-2014-4
  • Here are the links to the articles.
    Instagram Statistics for 2014, by Jenn’s Trends. http://jennstrends.com/instagram-statistics-for-2014/
    Instagram Business and Brand Statistics, by Digital Marketing Ramblings. http://expandedramblings.com/index.php/important-instagram-stats/3/#.U54zXLFGaEs
    Instagram’s Demographics are Attractive to Brands, by Business Insider. http://www.businessinsider.com/instagram-demographics-2013-12
  • Here are the links to the articles.
    A SlideShare about SlideShare, by Rishma Kassam. http://www.slideshare.net/RishmaKassam/a-slideshare-about-slideshare
    10 Essential SlideShare Tactics, by Ragan.com. http://www.ragan.com/Main/Articles/45570.aspx
    The Value and Use of SlideShare, by Nonlinear Thinking. http://blog.nonlinearcreations.com/2012/11/the-value-and-use-of-slideshare/
  • Here are the links to the articles.
    By the Numbers: Amazing Twitter Statistics, by Digital Marketing Ramblings. http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/3/#.U55DZbFGaEs
    Twitter Statistics, by Statistic Brain. http://statisticbrain.com/twitter-statistics/
  • Here are the links to the articles.
    YouTube by the Numbers, by Digital Marketing Ramblings. http://expandedramblings.com/index.php/youtube-statistics/#.U55OyrFGaEs
    The Facts and Figures on YouTube, by Jeff Bullas. http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic/
    YouTube Statistics, by Viralblog. http://www.viralblog.com/research-cases/youtube-statistics/
  • The big three and who they attract.
    Why are their two year olds on social media???
  • And here is another visual to help you see the strengths for each platform.
    Remember to use a tool for what it is intended to be used for to get better results.
  • Where will you use your personal name? Your company name?
  • Do you have your images ready?
  • Are you consistent with your brand messaging?
  • Well should they?
  • Instead of using a single photo of yourself, Mel recommends using a collection of three or four taken from the same photo shoot. Or a collection from two photo shoots taken within a year. Unfortunately, we all age. So the easier you can make it for someone to recognize you, the easier it will be to connect and engage with them online and off.
  • Though similar in what they do, they are different!
  • If you have any questions, post them below and I will happily answer you. Or you can contact either one of us.
  • To learn more about or to sign up for Social Brilliance IMPACT! please visit www.SocialBrillianceIMPACT.com.
  • #sbIMPACT Getting Started with Social Media--BONUS!

    1. 1. Social Brilliance IMPACT! GETTING STARTED WITH SOCIAL MEDIA FOR YOUR BUSINESS #sbIMPACT
    2. 2. of small business are on social media. According to Endurance International Group
    3. 3. #sbIMPACT @ReadySetGrow @MelDepaoli
    4. 4. Of the 90% that are on social media… According to Endurance International Group Admit that they do not have a plan. They post, “when we feel like it”!
    5. 5. Of the 90% that are on social media… According to Endurance International Group Admit that they do not have a defined brand or company profile and they are not sure how to ‘behave’ on social media.
    6. 6. Hello! Tracey Warren | @ReadySetGrow Mel DePaoli | @MelDepaoli
    7. 7. This may surprise you, but social media… ● is not a quick marketing fix. ● is not the end all of marketing—it’s just one piece of the marketing wheel. ● is no longer optional. #sbIMPACT @ReadySetGrow @MelDepaoli
    8. 8. #sbIMPACT @ReadySetGrow @MelDepaoli
    9. 9. Before we start setting goals Let’s learn some of the basics So we can set SMART goals.
    10. 10. PROFESSIONAL ● Brand alignment ● Polite ● Serious ● Topic / Industry specific ● Time specific ● Neutral ● Proper grammar or industry acronyms ● Customer-focused PERSONAL #sbIMPACT @MelDepaoli ● Funny / Jokes ● Nicknames ● Family and friends ● Parties ● Opinions / Emotions ● Political views ● Religious beliefs ● Texting lingo / Slang Should I have a personal or professional profile?
    11. 11. It depends… On the social platform… Personal, but you can create professional or business pages. Professional, but do show your personality. It depends. Personal name accounts generally get better results. Professional. It’s owned and integrated with LinkedIn. Both are perfectly acceptable. Both are perfectly acceptable.
    12. 12. It depends… How do you want to use social media? Do you want to share family stories or look for leads? Do you like engaging with other professionals? Do you like to take and share photos? Do you like creating documents and PowerPoint slides? Do you like having an outlet to share what you are doing or thinking? Do you like to take and share video?
    13. 13. Why not choose a Platform that does something you like! YES!
    14. 14. #sbIMPACT Where do I find my target market? Remember, your target market is made up of individuals and it is individuals that use social media! #sbIMPACT
    15. 15. #sbIMPACT Who uses Facebook? Articles for your reference: ● Teens Are Leaving Facebook, by iStrategyLabs. ● Facebook users are getting older, by InvestorPlace. ● Facebook Statistics, by Statistic Brain. ● No Social Network Can Match Facebook for Marketers, by Business Insider. ● Facebook skews slightly toward women. But it is more gender neutral than Pinterest and Google+. ● Nearly 75% of U.S. Internet users who have had at least some education in college use Facebook, according to Pew Research. ● There is strong growth with the 55+ group (+80%). ● While there is a 25% drop in teen users (13-17), they are not the biggest spenders. ● The 25+ crowd is the biggest spenders with an estimated 90% of e-commerce activity.
    16. 16. #sbIMPACT Who uses LinkedIn? ● LinkedIn gets two new users every second. ● There are over 200 conversations occurring every minute on LinkedIn. ● LinkedIn is the source for white- collar professionals to network. Its users have a high-income and are highly educated. ● 79% of users are over the age of 35. Articles for your reference: ● LinkedIn is Becoming More Valuable to Businesses, Business Insider. ● How People Use LinkedIn, by MarketingProfs. ● LinkedIn User Portrait Statistic, by Online Social Media.
    17. 17. #sbIMPACT Who uses Pinterest? ● 80% of users are women. 55% are women aged 25-44. ● 52% of users consult Pinterest for purchasing guidance while shopping in the store. ● 83% of active users would rather follow a brand than a celebrity. ● 47% US online shoppers that bought something as a result of Pinterest. Average sale is $58.95. ● 31% of users do not mind promoted pins. ● Pinterest is the leading referral traffic generator site for retail businesses. Articles for your reference: ● By the Numbers: Pinterest Statistics, by Digital Marketing Ramblings. ● Pinterest Market Research, by Brandon Gaille. ● Pinterest: Statistics, by Marketing Land. ● The Behavior on Pinterest Makes its Attractive to Marketers, by Business Insider.
    18. 18. #sbIMPACT BONUS: Who uses Instagram? ● 17% of all online adults use Instagram. 70% are female. ● 93% of prestige brands use Instagram. ● Photos get 1.5x higher engagement than videos for brands. ● 34% of teens and millennials use Instagram. ● 25% of the Fortune 500 use Instagram. ● Instagram’s interaction-per-follower rate for brands is 4.21% ● 90% of all of the users are under the age of 35. Articles for your reference: ● Instagram Statistics for 2014, by Jenn’s Trends. ● Instagram Business and Brand Statistics, by Digital Marketing Ramblings. ● Instagram’s Demographics are Attractive to Brands, by Business Insider.
    19. 19. #sbIMPACT Who uses SlideShare? ● With 50 million monthly visitors and 90 million page views, it is amongst the most visited 250 websites in the world. SlideShare supports slideshows, documents, PDFs, videos and webinars. ● Integrates with LinkedIn. ● SlideShare has 5x the traffic from business owners versus other platforms. ● Can boost your SEO and increase traffic to your website. Articles for your reference: ● A SlideShare about SlideShare, by Rishma Kassam. ● 10 Essential SlideShare Tactics, by Ragan.com. ● The Value and Use of SlideShare, by Nonlinear Thinking.
    20. 20. #sbIMPACT Who uses Twitter? ● 90% of Internet users do not use Twitter, but 8% of Americans get their news from it. ● 29% of off-line sales are attributed to promoted tweets. ● People who follow a brand are 72% more likely to purchase a product from that brand. ● Wall Street estimates that the value of each Twitter user is $118. ● User interaction with brands: 55% is positive. 20% is negative. ● 40% of Twitter users do not tweet, but they watch other people tweet. Articles for your reference: ● By the Numbers: Amazing Twitter Statistics, by Digital Marketing Ramblings. ● Twitter Statistics, by Statistic Brain.
    21. 21. #sbIMPACT Who uses YouTube? ● According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. ● Average sales order value for visitors by YouTube is $37.63. ● 28% of Internet users used YouTube for local shopping in Q3 of 2013. ● Generations that visit YouTube at least monthly: o 40% of Baby Boomers o 58% of Gen X o 70% Millennials o 83% of Gen Z ● YouTube was the #2 search engine in 2013. Articles for your reference: ● YouTube by the Numbers, by Digital Marketing Ramblings. ● The Facts and Figures on YouTube, by Jeff Bullas. ● YouTube Statistics, by Viralblog.
    22. 22. It depends… Should you use your personal name or your business name? Create a personal account with your name, then create as many business pages as you want. Your name. Do NOT use your company name or logo for a personal profile or profile picture! Personal accounts tend to get more interaction than company accounts. This gets skewed with larger companies. Think of your brand, which name carries more weight? Also, think of legacy. Company names are perfectly acceptable. Both are perfectly acceptable. Think of the voice you will be using and the purpose of how you will be using the tool. Both are perfectly acceptable. Think of your brand, which name carries more weight? Your profile names should be consistent across the various platforms!
    23. 23. It depends… Should you use your photo or your company logo? Use whatever you want for your personal profile. Your business page should be your logo or a distinct branded image. Your photo! Do NOT use your logo for your profile picture! Your personal picture. Users want to see that you are a real person. If you are using your name, then it should be your picture. If your company name, then your logo. If you are using your name, then it should be your picture. If your company name, then your logo. Both are perfectly acceptable. Think of your brand, which image is more recognizable to your audience? Your profile pictures should be consistent across the various platforms! They do not need to be identical, just similar.
    24. 24. Consistently of course! How do you communicate your brand messaging? Every business page has an “About” section, as well as a “Short” and “Long” description. In the “Summary” section and the “Headline” of your personal profile. In the “Company Description” section of the company page. In the “About You” section of your profile. In the “About” and “Occupation” section of your profile. In your 160 character “Bio”. There is an “About” section on YouTube, you will primarily do this through Google+ and keywords for your videos.
    25. 25. This may surprise you, but that is a trick question! Yes! The visual look should be consistent. From a quick glance, the viewer should instantly know that they are looking at YOUR profile. Social media thrives on photos and photos quickly get dated, so keep them up to date and be cautious about relying on them for your branding. No! It doesn’t have to be identical. In most cases, the images can’t be identical due to differing sizes, and what is acceptable for different platforms. But the images you use can and should be similar, conveying a consistent brand image.
    26. 26. Do you know the difference between…
    27. 27. #sbIMPACT @ReadySetGrow @MelDepaoli A word or phrase preceded by a hash. It is used to identify and sort messages relating to a specific topic. There are no spaces between words or between the hash and the word or phrase and there is no punctuation included. The easy way to remember hashtags is they are included in the user-visible text. Social Media Sites That Use #Hashtags: ● Facebook ● Flickr ● Google + ● Instagram ● LinkedIn ● Pinterest ● Tout ●Tumblr ● Twitter ● YouTube Keywords are word(s) with a special meaning to a computer. They help search engines sort all of the data on websites and social media sites. The easy way to remember keywords, is they function behind the scenes.
    28. 28. #sbIMPACT @ReadySetGrow @MelDepaoli
    29. 29. Social Brilliance IMPACT! THE END! THANK YOU! #sbIMPACT

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