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Facebook Live Training June 2017


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I ran a session at Head Office in Blackrock to orientate business owners on how to use this platform for business.

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Facebook Live Training June 2017

  1. 1. How to Use Facebook Live for Business Head Office 22nd June 2017
  2. 2. WHO IS MELANIE BOYLAN? • Melanie Boylan is a Social Media Trainer, Consultant and Manager who works in Mullingar, County Westmeath. • STOMP Social Media Training began in County Wicklow in 2013 and to this day trains AND manages accounts for business owners large and small to manage their time better. • For kicks she blogs and interviews for Irish tech News • Personally, I have a husband, 2 kids, 2 cats and a huge love for Sci-Fi!
  3. 3. WHAT TO EXPECT THIS SESSION • Different places to use Facebook Live • Setting Up • What to talk About • How to Schedule a Facebook Live • Practice "Going Live" • Questions
  4. 4. DIFFERENT PLACES TO USE FACEBOOK LIVE Why Use Facebook Live? • It’s free • It’s versatile • It has great reach • Can be used on your phone or laptop/tablet • Can create a buzz
  5. 5. DIFFERENT PLACES TO USE FACEBOOK LIVE • On your Phone/Tablet/iPad • At an event, conference, networking meeting • Out with friends and family • Sharing landscape or reflection • On the Laptop/Desktop • Sharing your knowledge • How to use your product
  7. 7. SETTING UP A FACEBOOK LIVE • I would highly recommend you practise “Going Live” in your Personal Facebook Profile by clicking “Only Me” • Check how well lit you are (as per previous video) • Check strength of Wifi (strong enough to do a Facebook Live?) • Do your first few Lives with someone (less pressure) • Make sure you both have an idea of what you going to cover before you start • Mention the name of the person you are sharing the screen with in the title • Use the @ in the title to link to the persons business page • Do you need Props?
  8. 8. SETTING UP A FACEBOOK LIVE • If you are doing it Outside: • Ensure you aren’t blinded by the Sun (and your co-presenter) • If it’s windy, check sound before starting • Tie hair back! • If you are doing it Inside: • Make sure you are not going to be interrupted (phone off, apps closed too) • Check for trip hazards • Ensure you explain WIIFM to your audience • Don’t be too Salesy, create a rapport and respond to questions as soon as possible
  9. 9. WHAT TO TALK ABOUT • Share your latest news! New staff, change of location • Client Testimonials! • Mention you are in the Papers or appearing on the telly • Announce collaborative projects to your audience • Show people around your office and meet the staff • Show your facilities off in your hotel or Bed and Breakfast • Tell a story about how you started out in business • Meet your suppliers, give them a bit of promotion • Do Live demo’s of you preparing food or applying makeup • Q and A session’s after a conference
  10. 10. HOW TO SCHEDULE A FACEBOOK LIVE Go to your business page and click on Publishing Tools and then Video Library Now click on +Live
  11. 11. HOW TO SCHEDULE A FACEBOOK LIVE All the details on this page is for using with a third party app – similar to making your Facebook Live like a Studio Production. As you are not doing this – you need only click Next.
  12. 12. HOW TO SCHEDULE A FACEBOOK LIVE Treat this very much the same way as you would any post, include location and remember to Tag people you want to see it and of course people you are planning to be with! Once you have filled this in with compelling content, click the arrow and Schedule
  13. 13. HOW TO SCHEDULE A FACEBOOK LIVE Ensure you read all of the information on the screen! Schedule your date and time. It must be more than ten minutes and only up to 7 days. Press Schedule
  14. 14. HOW TO SCHEDULE A FACEBOOK LIVE Now you can see your scheduled event in the list
  15. 15. HOW TO SCHEDULE A FACEBOOK LIVE It will show up on your timeline immediately and if notifications have been allowed by those on your page it will show up the next time they log in to Facebook. They can opt to get a reminder 10 minutes before by just clicking this button!
  16. 16. Let’s go live!!
  17. 17. ANY QUESTIONS?? Ask away!
  18. 18. AND FINALLY… Visit my website Phone: 085 286 0502 1-2-1 and Group Training and Management of Social Media “Don’t get stumped, get STOMP’ed”