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Presentation to Kenmore Chamber of Commerce, July 2011

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Presentation to Kenmore Chamber of Commerce, July 2011

  1. 1. Social Media: Do you act or react?www.melkettle.com.au @melkettleMonday, 25 July 2011
  2. 2. www.slideshare.net/melkettlewww.melkettle.com.au @melkettleMonday, 25 July 2011
  3. 3. www.melkettle.com.au @melkettleMonday, 25 July 2011
  4. 4. Old communication was one-waywww.melkettle.com.au @melkettleMonday, 25 July 2011
  5. 5. Now communication is two-way And conversations are with manywww.melkettle.com.au @melkettleMonday, 25 July 2011
  6. 6. Business is no longer B2B. It’s no longer B2C. It’s now P2P. Person 2 Person.www.melkettle.com.au @melkettleMonday, 25 July 2011
  7. 7. www.melkettle.com.au @melkettleMonday, 25 July 2011
  8. 8. www.melkettle.com.au @melkettleMonday, 25 July 2011
  9. 9. “By 2011 90% of your sales will come from word of mouth or digital promotion” Seth Godin, 2009www.melkettle.com.au @melkettleMonday, 25 July 2011
  10. 10. You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free. David Meerman Scott Marketing legendwww.melkettle.com.au @melkettleMonday, 25 July 2011
  11. 11. www.melkettle.com.au @melkettleMonday, 25 July 2011
  12. 12. www.melkettle.com.au @melkettleMonday, 25 July 2011
  13. 13. www.melkettle.com.au @melkettleMonday, 25 July 2011
  14. 14. Social media use In Australia: • Facebook - 10.4m users • Blogspot - 5.6m • Wordpress - 2.3m • LinkedIn - 2m • Twitter - 1.9m • FourSquare - 63,000 June 2011, UAV, www.socialmedianews.com.auwww.melkettle.com.au @melkettleMonday, 25 July 2011
  15. 15. Social media is: • Instant • Interactive • Accessible • Measurable • User generated contentwww.melkettle.com.au @melkettleMonday, 25 July 2011
  16. 16. Changing perceptionswww.melkettle.com.au @melkettleMonday, 25 July 2011
  17. 17. 4 P’s of Marketingwww.melkettle.com.au @melkettleMonday, 25 July 2011
  18. 18. 4 P’s of Marketingwww.melkettle.com.au @melkettleMonday, 25 July 2011
  19. 19. 4 C’s of marketing and social media... 1. Customers 2. Content 3. Channel 4. Communitywww.melkettle.com.au @melkettleMonday, 25 July 2011
  20. 20. Customers • Customer is #1 • Know who they are! • Go where they go • Engage and converse with themwww.melkettle.com.au @melkettleMonday, 25 July 2011
  21. 21. Content • Content is king - words, video, photos • Provide information that is valuable to your customers • Be consistent with content • It’s not all white papers...www.melkettle.com.au @melkettleMonday, 25 July 2011
  22. 22. www.melkettle.com.au @melkettleMonday, 25 July 2011
  23. 23. Channel • Which social media channel is right for you? • Go where your customers go - know your target market • Facebook is not for everyone • What suits your personality? • Time and money considerationswww.melkettle.com.au @melkettleMonday, 25 July 2011
  24. 24. How often do I update? • Twitter - 2-3 times a day • Facebook/LinkedIn - 4-5 times a week • Blog - 2-4 times a month • YouTube - 2-4 times a month • Website content - 1-2 times a monthwww.melkettle.com.au @melkettleMonday, 25 July 2011
  25. 25. Community • Engage with customers • Encourage and provide tools for them to engage with each other • People WANT to interact • Customer generated content - for customers by customers in the way customers want to receive informationwww.melkettle.com.au @melkettleMonday, 25 July 2011
  26. 26. How do I create a social media strategy ?www.melkettle.com.au @melkettleMonday, 25 July 2011
  27. 27. Integrate it into ALL your marketingwww.melkettle.com.au @melkettleMonday, 25 July 2011
  28. 28. www.melkettle.com.au @melkettleMonday, 25 July 2011
  29. 29. www.melkettle.com.au @melkettleMonday, 25 July 2011
  30. 30. Promote yourselfwww.melkettle.com.au @melkettleMonday, 25 July 2011
  31. 31. Measure what you do • Quality vs quantity • ROI vs ROE • Number and nature of comments • Visits from links to your sites • Sales or new opportunities or other business benefits • Increased word of mouthwww.melkettle.com.au @melkettleMonday, 25 July 2011
  32. 32. Tools to make it easier • 3rd party applications - Tweetdeck, Hootsuite • Mobile apps - Twitter, facebook • Co-tweet • Shorten links - bit.ly, tiny.url • Add photos - twitpic, plixi.com • Listswww.melkettle.com.au @melkettleMonday, 25 July 2011
  33. 33. www.melkettle.com.au @melkettleMonday, 25 July 2011
  34. 34. Monitoring http://www.google.com/alertswww.melkettle.com.au @melkettleMonday, 25 July 2011
  35. 35. http://search.twitter.com/www.melkettle.com.au @melkettleMonday, 25 July 2011
  36. 36. www.melkettle.com.au @melkettleMonday, 25 July 2011
  37. 37. http://technorati.com/www.melkettle.com.au @melkettleMonday, 25 July 2011
  38. 38. http://www.socialmention.com/www.melkettle.com.au @melkettleMonday, 25 July 2011
  39. 39. www.melkettle.com.au @melkettleMonday, 25 July 2011
  40. 40. www.melkettle.com.au @melkettleMonday, 25 July 2011
  41. 41. www.melkettle.com.au @melkettleMonday, 25 July 2011
  42. 42. www.melkettle.com.au @melkettleMonday, 25 July 2011
  43. 43. www.melkettle.com.au @melkettleMonday, 25 July 2011
  44. 44. • Engage and connect with your customers • Get a greater online presence • Gain greater brand credibility • Be ahead of your competitors • Be a part of the conversation - they are happening about your business and your industry whether you are there or notwww.melkettle.com.au @melkettleMonday, 25 July 2011
  45. 45. Thank you. @melkettle www.melkettle.com.auwww.melkettle.com.au @melkettleMonday, 25 July 2011

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