1310 blogging for biz

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Blogging for business, delivered 29 Oct 2013.

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1310 blogging for biz

  1. 1. Blogging for business! Mel Kettle! www.melkettle.com.au @melkettle
  2. 2. www.melkettle.com.au @melkettle
  3. 3. Why blog? • share knowledge! • promote your business! • position yourself as an expert! • it helps SEO! • helps create two-way conversation! • sharpens your business focus! • can give insight to audience via analytics www.melkettle.com.au @melkettle
  4. 4. www.melkettle.com.au @melkettle
  5. 5. but mostly… www.melkettle.com.au @melkettle
  6. 6. FUN www.melkettle.com.au @melkettle
  7. 7. www.cooks-notebook.com.au www.melkettle.com.au @melkettle
  8. 8. www.melkettle.com.au www.melkettle.com.au @melkettle
  9. 9. But…! what do I blog about???? www.melkettle.com.au @melkettle
  10. 10. Find your passion www.melkettle.com.au @melkettle
  11. 11. And blog about it www.melkettle.com.au @melkettle
  12. 12. Tell your story • make it personal! • humanize your organisation! • be authentic! • build relationships! • have a voice www.melkettle.com.au www.melkettle.com.au @melkettle @melkettle
  13. 13. BUT also… • listen! • participate! • engage www.melkettle.com.au www.melkettle.com.au @melkettle @melkettle
  14. 14. Writing great content • know your audience and what makes them tick! • don’t just sell, sell, sell! • share your knowledge and provide valuable information ! • use your authentic voice and be consistent! • keep posts short ! • check spelling, punctuation and grammar www.melkettle.com.au @melkettle
  15. 15. Make it easier for yourself • make a set time every day/week/month! • have a plan and know in advance what you will blog about www.melkettle.com.au @melkettle
  16. 16. Planning www.melkettle.com.au @melkettle
  17. 17. www.melkettle.com.au @melkettle
  18. 18. Set yourself a challenge www.melkettle.com.au @melkettle
  19. 19. Don’t blog alone • connect with other bloggers - on and offline! • read lots of blogs! • go to blogging conferences and events! • talk to your readers www.melkettle.com.au @melkettle
  20. 20. Working with brands • Sponsored posts! • Sponsored feature article! • Recipe development (for food products)! • Giveaway of your product on their blog! • Mention in a blog newsletter! • Mentions on other social media! • Advertising on the blog! • Brand ambassadorship www.melkettle.com.au @melkettle
  21. 21. Working with brands • be honest about your numbers! • have a media kit! • always reply to an invitation ! • make it easy for brands to contact you! • have a clear disclosure policy! • make sure the product fits with your blog www.melkettle.com.au @melkettle
  22. 22. You can say no! www.melkettle.com.au @melkettle
  23. 23. Working with brands • know the brand’s expectations! • write your own post! • be proactive #thisisqueensland www.melkettle.com.au @melkettle
  24. 24. Sometimes brands change 
 their minds www.melkettle.com.au @melkettle
  25. 25. Managing comments • people will ALWAYS have an opinion! • moderate your comments! • use a spam filter! • have a comment policy! • respond as often as possible! • stay polite, but don’t put up with bullies or trolls www.melkettle.com.au @melkettle
  26. 26. Increasing your readership • write great content! • use images where appropriate! • spend time on SEO! • pin posts to Pinterest where appropriate! • quality is better than quantity www.melkettle.com.au @melkettle
  27. 27. Increasing your readership • interlink your posts! • use a related post plugin! • showcase your best posts in your sidebar! • make sure your website is attractive! • set up an email list and consider a newsletter www.melkettle.com.au @melkettle
  28. 28. Promote your blog www.melkettle.com.au @melkettle
  29. 29. Promote your blog • install a social media sharing plugin! • share on social media! • newsletters! • website! • business cards www.melkettle.com.au @melkettle
  30. 30. Promote your blog • participate in forums! • comment on similar blogs to yours! • photo sharing sites! • share it with key influencers! • optimise for SEO when writing www.melkettle.com.au @melkettle
  31. 31. ! @melkettle! www.melkettle.com.au! www.cooks-notebook.com.au www.melkettle.com.au @melkettle

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