Fleuroselect 27 09-2011

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Fleuroselect 27 09-2011

  1. 1. Dare to Share 2nd International Home Garden Conference 27 september 2011 Leiden The Power of Social Media
  2. 2. From local to National Just because I can …
  3. 7. Facebook 1850
  4. 9. Twitter <ul><li>Always Connected </li></ul><ul><li>Fast </li></ul><ul><li>News </li></ul><ul><li>Sharing Knowledge </li></ul>
  5. 10. Personal or Corporate branding
  6. 11. It is fun!
  7. 12. KLM
  8. 13. Media
  9. 14. Crowdsourcing and Cocreation
  10. 15. Crowdsourcing
  11. 17. Cocreation
  12. 18. Push Versus Pull
  13. 19. From Transactions to Relations
  14. 20. Van Transacties Naar Relaties Likeability Factor!
  15. 21. Van Transactie Naar Relatie Consumers do not believe your commercial message anymore
  16. 22. Twosé, 430 bottles in 8 hours
  17. 23. It’s always starting with a tweet
  18. 24. Revenues
  19. 25. Offline and Online Bricks and Clicks
  20. 26. monitoring
  21. 28. MARKETINGP ’ S Traditional versus Social Media <ul><li>PLACE  PASSION </li></ul><ul><li>PRICE  PERSON PRODUCT  PROFILING PROMOTION  PUBLICITY </li></ul>
  22. 29. Start Today! <ul><li>You are the director of your own tweets. </li></ul><ul><li>Social Media only works for you when you act social. </li></ul><ul><li>You seed what you sow. </li></ul><ul><li>Join the Thank You Economy </li></ul>
  23. 30. The Book
  24. 31. Dare to Share <ul><li>VERGEET DOELGROEPEN FORMULEREN, DIE VINDEN JOU WEL </li></ul>

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